A journalist and Florida resident for more than 40 years, Jim "Hurricane" Hayward shares his obsession with Polynesian Pop and other retro styles on his blog, The Atomic Grog. Jim's roots in mid-century and retro culture go back to his childhood in the 1960s, when he tagged along with his parents to Tiki restaurants and his father's custom car shows. His experience in newspaper journalism and more than 20 years as an independent concert promoter have given him a front-row seat in the South Florida scene since the 1970s. He promoted hundreds of rock, punk, and indie concerts under the Slammie Productions banner since the early 1990s. A graduate of the University of Florida's College of Journalism and Communications in 1983, Jim was a longtime editor and web producer for The Palm Beach Post before his retirement in 2022. He earned his nickname by virtue of both his dangerous exotic drinks and his longtime position overseeing tropical weather coverage in his stormy home state. Jim now spends his time mixing cocktails, attending events and writing stories for this blog, which launched in 2011. The Atomic Grog extensively covers events, music, art, cocktails, and culture with a retro slant.
Key members of The Mai-Kai team traveled to Orlando in early April to share updates and plans for the $15 million restoration project that is entering its filnal stages in South Florida. The beloved restaurant has been closed since late 2020, but new interest in its history and rejuvenation has never been higher.
The sold-out event at the at the Caribe Royale Resort ran from April 5-7 and also included a pop-up bar featuring Mai-Kai cocktails, served by Mattei and his son Cheyne. [See photos below] The veteran manager also joined us for the presentation Mai-Kai Cocktails: Tiki History in a Glass. Mahalo to everyone who attended the packed symposium.
Following is a full recap of the panel discussion, including exclusive new images from the presentation. At the end of the month, we caught up with Mattei and Allsmiller for an update on all the work going on at The Mai-Kai, also detailed below.
The next major Mai-Kai event is planned for June, when The Hukilau will offer attendees holding Aloha and South Seas passes exclusive tours of the restored interior and a sneak peek at what’s still to come. The 22nd Tiki weekender is scheduled for June 6-9 at the Beachcomber Resort on Pompano Beach. Click here for our exclusive preview and click here to buy tickets.
Tiki-a-Go-Go welcomes The Mai-Kai for presentations, cocktails
It was fitting that the first presentation at the first Tiki-a-Go-Go was focused on Florida’s beloved Polynesian palace, established in 1956. This new Tiki weekender puts a heavy focus on vintage Tiki and Florida attractions in its programming. Click here for a photo recap of the event, which featured two days of live music and entertainment, vendors, guest Tiki bars, and more.
Return to Paradise: The Mai-Kai Rises Again kicked off the event on Friday, April 5 at 11 a.m. in the Caribe Royale Resort’s massive Caribbean Ballroom. The enthusiastic attendees applauded throughout the presentation as the panel of experts talked about the history and future of the historic restaurant.
Riding a wave of success following the February opening of the first of many new Don the Beachcomber restaurants, the team behind the ambitious brand re-launch took the stage at Tiki-a-Go-Go in Orlando earlier this month to offer a sneak preview of new locations planned for Florida.
The presentation before hundreds of faithful fans gathered in an expansive ballroom at the Caribe Royale Resort did not disappoint, revealing new details about the flagship restaurant that will be built just a stone’s throw from Walt Disney World. Parent company 23 Restaurant Services also broke the news of a new “brand within a brand” dubbed the Gantt Reserve Collection from Don the Beachcomber.
This smaller, more bar-centric concept will be rolled out much faster than the 300-seat restaurant in Madeira Beach or the even larger one planned for the Orlando area. If the build-out goes according to plan, guests will be enjoying elevated Don the Beachcomber cocktails at Gantt Reserve Collection bars in Tampa this summer, then Plantation in southeast Florida in the fall.
We also learned that the Don the Beachcomber in Hamlin (opening in summer 2025) will feature not only views of the nightly fireworks at the Magic Kingdom, but also another Gantt Reserve Collection bar tucked inside, speakeasy style. Our full recap below will include details on these projects, new custom mugs, plus more information gathered after Tiki-a-Go-Go.
Don the Beachcomber presentation caps first annual Tiki event in Orlando
The juxtaposition was intentional. The inaugural Tiki-a-Go-Go kicked off April 5 with a panel discussion on the restoration and reopening of The Mai-Kai, Florida’s historic Tiki temple that will soon return from a nearly four-year slumber. The daily programming wrapped up 30 hours later with a presentation on another legendary brand that recently re-launched in the Sunshine State with bold expansion plans.
The April 6 panel Don the Beachcomber Returns! was hosted by 23 Restaurant Services creative director Justin Peterson and featured company President Marc Brown, beverage director Marie King, author Tim “Swanky” Glazner, historian Sven Kirsten, and Eekum Bookum mug master John Mulder.
Before unveiling the news on planned openings, the group discussed the flawless debut of the first new restaurant and bar based on the legacy of Donn Beach, who kick-started the Tiki bar craze in 1932 with his groundbreaking speakeasy in Hollywood, Calif. His influence is still felt today with a new wave of tropical cocktail bars around the world paying him respect, inspiring a new film and upcoming book.
Peterson praised King and Jennifer Paci, director of new restaurant openings, for the smooth debut. “The food and drinks are just immaculate,” he said. He also gave a shout-out to the the artists who built the interior, notably Daniel “Tiki Diablo” Gallardo, Patrick Vassar, Tom Fowner, and Dave “Basement Kahuna” Wolfe.
King said she designed the cocktail menu based on historic Don the Beachcomber recipes, adding her own spin where appropriate: “I had the daunting privilege of re-creating a Don the Beachcomber menu with the mindset of ‘What would Donn do today?’ ” King is a veteran manager and bartender with decades of experience in the California scene, including a stint at the last Don the Beachcomber in Huntington Beach as well as 11 years at the venerable Tonga Hut in Los Angeles and Palm Springs.
Another hurdle that took King out of her comfort zone was training the large, mostly inexperienced, staff on the nuances of Don the Beachcomber and Tiki culture. “We taught them who Donn was, who Sunny (Sund) was, what the business was, Hawaii, L.A., Chicago, the Mob, everything,” King said.
The training included everyone “from dishwasher to host,” utilizing the systems that Paci and 23 Restaurant Services employ to ensure a well-versed staff. “Everyone you come into contact with has a little bit of knowledge about what the legacy means,” King said. “You as the guests should feel like you’ve just walked into a Don the Beachcomber under their tutelage.”
But King’s most intense training was saved for her young bartenders, who she lovingly calls her “kittens.” She said she spent three days of boot camp “before any other soul walked in the building” with just the bartenders. “We did drills, we did mock service.” The end result speaks for itself, as many have corroborated.
“I was blown away,” said Kirsten, who visited the Madeira Beach restaurant for the first time just three days earlier. “It’s in a very nondescript building, and in that way it really fulfills the purpose of being an escape. You step from a mundane world into this incredible escapist space.” Kirsten literally wrote the book on this topic. His influential contributions to the culture include The Book of Tiki and Tiki Pop.
Kirsten was also impressed with the packed house and the eclectic crowd, which he said was comprised of many families with “little tykes having a great time.” He added with a laugh: “It wasn’t just you Tiki nerds.”
“That’s what Tiki needs,” he continued. “It needs everybody to get into the act. It was wonderful to see that in Madeira Beach.”
Mulder added to that topic, talking about a recent visit with his granddaughter. She loved the non-alcoholic drinks and the desserts, while he was also enamored by the environment. “The decor is perfect,” said the creator of the signature Legend Returns mug. “It’s really immersive. You really feel like you’re in a Tiki bar. I was really, really impressed.”
Peterson took the opportunity to reveal some new mug designs expected to roll out in Madeira Beach and elsewhere in the coming months. You can also expect to find them in the online store, Shop.DonBeachcomber.com.
By popular demand, the first to arrive will be a classic Rum Barrel mug, currently in production by Tiki Farm. Peterson said they hope to have them in hand by July, just in time for Tiki Oasis.
The creative director also showed off his first Don the Beachcomber mug design, based on his new signature logo of Donn Beach’s profile. He said he wanted it to be different than the other mugs created over the years inspired by Beach’s likeness.
The audience saw slides featuring Peterson’s conceptual artwork as well as photos of the sculpt created by Tiki Farm. The final glaze will have a matte finish that looks like wood, he said. The lei and flower will be pink and yellow, respectively, and the logo will be white.
Peterson called it “a dream come true to have a mug with my name slapped on the bottom of it,” adding that he’s hoping for a late summer release.
Also touted were several mug collaborations with noted Tiki artists. Big Toe is designing a bowl that Peterson said is as intricate as Mulder’s Legend Returns mug. Mitchell Spain Ceramics, which has perfected a method of creating what looks like rust on ceramics, is making “vintage style tumblers” that may be ready in time for The Hukilau in June. Also in the pipeline is a mug from Taboo Relics, due later this year or early next year.
Renderings, plans for Orlando restaurant revealed
The highlight of the Don the Beachcomber Returns! presentation April 6 at Tiki-a-Go-Go was the discussion and details on the new locations expected to open over the next several years. The excitement level was high, not just because of the historic nature of the news. Many attendees live not far from ground zero of the expansion in Florida.
First on the agenda was the previously announced build-out planned for Hamlin Town Center, just north of Disney World, which has moved up on the schedule slightly to summer 2025. “We plan to break ground relatively soon,” said Peterson, the creative director. “When that opens, it will be the crown jewel in our collection.”
The first annual Tiki-a-Go-Go in Orlando delivered as promised. The April 5-7 event indeed was a trip back in time, taking guests on a rollicking ride through mid-century Florida theme parks, Tiki bars, and other retro touchstones.
As a bonus, the inaugural event at the picturesque Caribe Royale Resort also turned back the clock with a carefree vibe and spirit of aloha that harkend back to the early days of the Tiki revival. A good time seemed to be had by all during the Friday and Saturday activities at the hotel, spilling over into Sunday’s Magical Tiki Meet Up.
As evidence, we submit the photos and videos below. See you next year!
It’s always thrilling to see and hear about the artistic restoration projects at The Mai-Kai, from the hundreds of vintage lamps to the reimagination of the porte-cochère. But just as important are many behind-the-scenes infrastructure projects that are now coming to fruition at the historic South Florida restaurant.
At the top of this list are the new back-of-house kitchen and bar, which both needed to be rebuilt following the October 2020 roof collapse that led to the closing and eventual sale of the 67-year-old landmark. While the design and decor are spectacular, The Mai-Kai is first and foremost a high-volume restaurant (and bar) that requires just as much TLC in areas guests may never see.
That’s why it’s exciting to report that new equipment is now being installed in both the kitchen and bar that were rebuilt in the old back-of-house areas that did not need to be gutted after the roof collapse. The footprint of the old kitchen will remain empty until Phase 2 of the $15 million restoration project, when it will be transformed into a bigger kitchen and an adjacent event center.
Manager Kern Mattei, who has overseen operations for the past three decades, was gracious enough to fill us in on the details when we spoke to him recently about progress on the site during the month of March. We also took some photos of the exterior spaces during a visit late in the month.
We’ll get into all the details in the updates section below, along with the contributions of creative director “Typhoon Tommy” Allsmiller and his team of artists. Unlike the old 1970s era back of house, the 2024 version will include not only state-of-the-art equipment, but also a lot of traditional Ma-Kai and Polynesian theming where appropriate.
The state of the kitchen and bar gives us hope that the current timeline for a grand opening during the summer months will remain stable. The wildcard factor remains the ambitious transformation of the 2.7-acre grounds, which we detailed in our previous story.
Progress was not easily visible across the vast expanse during March as the complex project’s many moving parts still have not coalesced. Permits are pending while various crews continue to work on their specific projects, Mattei said. We did spot some more cool detail work by Allsmiller’s crew, also discussed below.
Mattei and the artists will get a much-deserved break in early April, but it won’t be all play and no work at Tiki-a-Go-Go in Orlando. Check out the preview below for details on all their activities.
UPCOMING EVENTS: The Mai-Kai at Tiki-a-Go-Go and The Hukilau
While most guests eagerly await the grand opening this summer, those lucky enough to be attending two of the state’s major Tiki events will get exclusive info and access in the coming months.
First up is the sold-out Tiki-a-Go-Go, scheduled for April 5-7 in Orlando. The inaugural event leans heavily into symposiums featuring old-school Tiki, Florida and Disney topics. There will also be two days of live music and entertainment, vendors, guest Tiki bars, and more. Previous coverage:Click here for our full preview Follow The Atomic Grog at Tiki-a-Go-Go: Instagram | Facebook
We’re honored to be hosting two of the presentations featuring The Mai-Kai at the Caribe Royale Resort. Just announced: Mai-Kai manager Kern Mattei and public relations director Pia Dahlquist will both be attending and participating in events Friday and Saturday. Here’s the latest on how attendees can get a taste of The Mai-Kai, including some new details:
More than a quarter century into the modern revival, the appetite for Tiki weekenders has never been more voracious. But if you’re creating a new event, how do you stand out on an ever-more-crowded calendar?
For the organizers of the inaugural Tiki-a-Go-Go in Orlando, it was simple: Go back to the roots of the revival with an emphasis on what inspired the fascination with retro culture in the first place.
Their location in Central Florida in the shadow of the theme parks also makes the perfect setting to focus on Florida’s role in 20th century kitsch in addition to the over-arching Tiki craze. The icing on the cake is a partnership with the annual Magical Tiki Meet Up that folds that Disney World gathering into the weekend.
The result is a distinctive new event that adds even more depth and nuance to the annual Tiki event calendar. Event passes sold out in late March, with only a few tickets remaining for additional activities for passholders.
April 5-7 – Tiki-a-Go-Go at the Caribe Royale Resort in Orlando (Friday-Saturday). Featuring symposiums and classes (Sven Kirsten, Tim “Swanky” Glazner, Ed Hamilton, Spike Marble, “Typhoon Tommy” Allsmiller, Tiki Tom-Tom, Rocket Betty, David “Dr. Skipper” Marley, et al.), guest cocktail bars, live music (The Hula Girls, The Intoxicators, The Disasternauts, The Kreepy Tikis, Hot Rod Hornets, more), supper club and burlesque, artists and vendors, plus more. Magical Tiki Meet Up (Sunday) at the Magic Kingdom and Polynesian Village Resort at Walt Disney World. More below:Personalize your experience | Q&A with the organizers
* Tiki-a-Go-Go on social media: Instagram | Facebook page and group
The venue is the Caribe Royale Resort, which will host all the Friday and Saturday events. The property was recently completely reimagined with the perfect tropical atmosphere and amenities for Tiki-a-Go-Go guests. All the rooms are suites with the standard one-bedroom including a living room with a sleeper sofa. Maximum occupancy is five in a suite and six in a villa.
There’s a giant pool with a 75-foot waterslide, a spa and hot tubs, multiple fitness and sports activities, plus eight restaurants and bars (including the Rum Bar). Most important for the purposes of Tiki-a-Go-Go, the resort features more than 240,000-square feet of meeting space.
Proving that the modern Tiki scene is truly a worldwide phenomenon, The Hukilau has lined up one of the most geographically diverse groups of musicians, cocktail and rum experts, bartenders, and special guests in recent memory.
When the East Coast’s longest-running Polynesian Pop weekender returns for its 22nd gathering in South Florida this June, its guests (aka villagers) will not only get an exclusive experience at the historic Mai-Kai, they will have a rare opportunity to traverse the globe … Hukilau-style.
Where else can you taste spirits with London’s “Rum Ambassador,” then rock out with a Russian band while enjoying tropical drinks from a Paris bartender? Follow that up with classic cocktails and a Tiki history class with an acclaimed New Orleans author and bar owner, poolside parties featuring mixologists from Los Angeles to Cozumel, and live surf and exotica music from Italy and Spain.
You would be hard pressed to find a more diverse group of entertainers and experts at a retro-themed Tiki event. The Hukilau’s organizers are also making a conscious attempt this year to include symposiums that spotlight the cultural diversity prevalent in today’s worldwide Tiki bar scene.
All this – plus a chance to be among the first to see the restored Mai-Kai – await guests at the June 6-9 event. With the restaurant in the final stages of its multi-year, multimillion-dollar refurbishment, it’s unclear if it will be fully open. But even if not, The Hukilau ticket-holders will get exclusive access and a tour. Note: An Aloha or South Seas pass is required to join the tour. [More info]
The Hukilau – June 6-9 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (Messer Chups, Surfer Joe, L’Exotighost, Slowey and the Boats, Lords of Atlantis, The Intoxicators, The Disasternauts, The Mermers, Skinny Jimmy Stingray), symposiums and classes (Jeff “Beachbum” Berry, Ian “Rum Ambassador” Burrell, David Wondrich, Matt Pietrek, Spike Marble), 20+ guest cocktail bars, pool parties, Tiki Treasures Bazaar, plus more. More info below:Bands | Presenters | Guest bars | Special events | Hotel
* The Hukilau on social media: Instagram | Facebook page and group
This will be the event’s fourth straight year at the lush and tropical Beachcomber in Pompano Beach, just northeast of Fort Lauderdale. The boutique hotel offers a laid-back atmosphere and beachy vibe, which sets The Hukilau apart. There will also be events at The Mai-Kai, with details still to be determined (more info below).
The tropical drinks world became a less exciting and flamboyant place earlier this month when Italian master mixologist Daniele Dalla Pola closed up shop at Esotico Miami after nearly 5 years of crowd-pleasing cocktails and cuisine.
But his influence and creative flair will live on at the adjacent Kaona Room, which will continue to be operated by his son while Dalla Pola sets off on his next adventure. The remaining partners will transform the Esotico space into a new bar and restaurant concept, but the vintage Tiki-themed speakeasy remains open and serving some of the best exotic cocktails (and food) in Miami.
Dalla Pola’s exit was sudden but not unexpected under the circumstances. Legal issues with his work visa make it necessary for him to leave the United States and return to his native Italy, among other destinations, in the coming months. He eventually plans to return to help run the Kaona Room with Billy Dalla Pola when he can legally do so. But in the meantime, he has multiple projects in the works.
Esotico opened on Aug. 15, 2019, a joint venture between Dalla Pola and Miami’s Graspa Group. At 3,400 square feet, it took up a huge space in the ground floor of the Canvas Condominiums in downtown’s Arts & Entertainment District. [See opening photos]
Aloha! Closing the bar today and writing these words is not easy, but this is a step I take because it’s time for a change, time to refresh, time to rethink, and to build something new. I step out from my project Esotico Miami which will move on under a new concept led by my trusted partners, Graspa Group.
Although I will leave Miami for some time, my son Billy Dalla Pola, will continue what I’ve started at The Kaona Room. … As I move forward, I’ll be excited to announce something new, hopefully very soon. Stay tropical!
Esotico was the next evolutionary step for the acclaimed bar owner, who made his name in the drinks world with Nu Lounge Bar in Bologna (in which he remains a partner). Dalla Pola first came to the United States more than 25 years ago, and his son was born in Miami in 1999.
Dalla Pola represented rum giant Bacardi while bartending in Miami before establishing himself as a force on the worldwide beverage scene. His presentations on Tiki cocktails have always been well received. Besides the bar in Italy, he owns a piece of the Alamea brand of liquors, which was founded in 2016 and is now distributed in 14 countries.
His career now comes full circle as he once again hits the road to attend events and spread the gospel about rum, cocktails and Tiki culture. His first stop after leaving Miami was Shanghai for the Asian Bar Awards, followed by more appearances across China sponsored by Bacardi.
We’ll detail more of his upcoming plans below, including a new signature rum and a cocktail book. But first, here’s what’s been happening in Miami.
I’m honored to have been chosen as a “rum influencer” of high enough stature to receive an unsolicited bottle of El Dorado’s new High Ester Blend (LBI / DHE). For non-geeks, those acronyms stand for “La Bonne Intention / Diamond High Ester,” signifying that this is a blend of never-before-released “high ester” marques from two unique stills at Guyana’s Diamond Distillery.
Specifically, we’re taking about high-ester distillate from the John Dore Double Retort Copper Pot Still and the La Bonne Intention marque from the four-column metal French Savalle Still. The former still dates back to the 1950s and is the only one of its kind at the historic distillery. The latter is much older, inherited from another distillery in Guyana that operated as far back as the 1800s.
A side note here that the Diamond distillery and El Dorado share ownership (Demerara Distillers Ltd., aka DDL), so this release can be seen as El Dorado throwing its hat into the ring that independent bottlers have long dominated but has just recently gained at lot of traction in rum enthusiast circles: High-proof, high-ester, uncompromising rums with a pedigree. Rums from Jamaica, known for its “high-ester funk bombs,” have been most notable in this category.
This rum clocks in at a cask strength 57% ABV (114 proof), well above El Dorado’s normal (and industry standard) 40%, which I heartily applaud. It’s a different animal than El Dorado’s flagship aged rums (the 8-, 12- and 15-year-old blends) as well as the dark but lightly aged 151-proof rums (from Diamond, Hamilton, Lemon Hart, et al.) that are essential bottles in our Tiki arsenal. Just not as far removed as you might think. More on that shortly.
The bottle says it was distilled in 2012, which means it likely spent around 12 years in ex-Bourbon casks in Diamond’s aging warehouse. Indeed, the color as very similar to El Dorado 12. The nose, however, is another matter. The flavors are much deeper, with heady aromas of vanilla, toffee and honey most noticeable to my admittedly unsophisticated olfactory senses. There were some subtle cinnamon and fruit aromas as well.
At first sip, I immediately noticed the orange peel and spices prevalent in the blend, as advertised. Sweet vanilla is present, along with slight hints of chocolate and caramel. The spicy finish starts strong before fading slowly, perhaps the best feature of a neat sip.
The light at the end of the tunnel is about to become much brighter at The Mai-Kai in South Florida as the historic restaurant prepares for an ambitious transformation of its sprawling 2.7-acre grounds.
Meanwhile, the artists working in and around the vintage A-frame building have turned the energy level up a notch in anticipation of the home stretch of Phase 1 of the multi-year, multimillion-dollar project. All available information points to a summer reopening, with the most optimistic estimate being June.
Excitement for the reopening was fueled in late February by an article in the Wall Street Journal that proclaims Fort Lauderdale a “cool” destination for “hip, hungry travelers.” While extolling the city’s “booming food scene and throwback architecture,” the article mentions the reopening of The Mai-Kai:
Fans of midcentury design are waiting for June, though, when the Mai-Kai will reopen after a 30-month, $15 million renovation. The Polynesian-style restaurant, built in 1956, was arguably the apotheosis of tiki culture. Partnering with distiller Maison Ferrand to resurrect the high ester rum used in classic tiki cocktails like the Jet Pilot, it hopes to retake that honor.
The Journal got that information directly from owner Bill Fuller, who assembled the team that purchased The Mai-Kai in September 2021 after a catastrophic roof collapse over the kitchen forced the October 2020 closure that has now stretched past three years. Fuller’s historic preservation firm, Barlington Group, spearheaded the purchase. Another company he owns, Mad Room Hospitality, will operate the restaurant along with the founding Thornton family. The new Mai-Kai Rum No. 1 is a blend of Barbados and Jamaican rums created by master distiller Don Benn at the West Indies Rum Distillery in Barbados, where it will will shipped directly to Florida to be bottled.
That $15 million figure is new, a much higher number than we’ve previously seen reported. It speaks not only to the extra time spent on the detailed restoration, but also the unwavering commitment from the ownership group. Back in June 2022 during a presentation at The Hukilau, Fuller told the faithful fans of The Mai-Kai: “If we need to spend an extra million dollars or two, we’re going to do it because we want it to be perfect.” He has obviously doubled down on that promise.
And while a June reopening date is far from certain, it’s a goal that Fuller and his team have set. Like everything else involving this restoration, it doesn’t hurt to set the bar high and reach for the stars.
FEBRUARY 2024: Restoration efforts reach new heights, expand in new directions
As detailed in our previous reports in January and February (see links above), we’re limited from showing the exquisite interior renovations during the final stages of work, but we did get a chance to chat in late February with creative director “Typhoon Tommy” Allsmiller, who filled us in on what he and his crew were up to during that month. Fellow Central Florida artist Scott “Flounder” Scheidly shared some images of their work on social media, which you can find below.
We also paid a visit to 3599 N. Federal Highway in Oakland Park to document the work on the exterior, briefly chatting with manager Kern Mattei and South Florida artist Tom Fowner, who recently joined the restoration team full-time. Fowner has worked with The Mai-Kai previously, most notably on one of the three Tiki carvings that greet guests near the porte-cochère.
Overall, February was very productive. “I feel that we’ve done more this month,” Allsmiller said. Following are some of his thoughts on what was accomplished, along with what’s still to come.
The addition of Fowner has helped Allsmiller, Scheidly and artist Conrad Teheiura Itchener expand the scope of their work in their central workshop in the Hawaii dining room. “We needed help, and he was free,” Allsmiller said.
Fowner, who recently contributed his Tiki-carving talents to the build-out of the new Don the Beachcomber in Madeira Beach, went right to work at The Mai-Kai refurbishing some of the massive lamps that hang high under the 40-foot A-frame. We caught him out front, stripping everything off one of the well-worn frames. He said they’re trying to restore them “in a similar fashion” to the originals.
Reaching these uppermost areas filled with vintage lamps, many created by Oceanic Arts in the 1950s and ’60s, has been the most challenging. The crew used scaffolding to reach the ceiling in the rear of the building, above the Tonga dining room. Allsmiller said they removed the large signature fish trap and cleaned it up. “It’s ready to go back up,” he said.
If there were any doubts that the inaugural “next gen” Don the Beachcomber restaurant and tropical bar would not live up to the high standards of its namesake, they were quickly put to rest during last week’s grand opening in Madeira Beach on Florida’s southwest Gulf Coast.
The first location in a planned national rollout of escapist establishments inspired by the founding father of faux Polynesian cocktails opened to the public on Friday, Feb. 23, after three days of private parties for friends, family and VIPs. Owned and operated by Tampa- based 23 Restaurant Services, the vast 298-capacity restaurant was firing on all cylinders from the get-go.
“We are thrilled with our opening weekend, starting with a largely attended VIP party on Thursday evening,” Marc Brown, president of 23 Restaurant Services, said via email Monday. “We had over 1,200 guests join us Friday through Sunday.”
“We continue to be so excited to be a part of this community and look forward to sharing our amazing vibe and delicious food and drinks with you all,” he said, noting the huge social media reaction and “overwhelmingly positive” reviews.
We attended Thursday’s pre-opening party as well as lunch and dinner seatings during Friday’s service, witnessing a nearly flawless launch by every measurable standard. The well-trained staff of managers, greeters, servers, food-runners, bussers, and bartenders operated like a well-oiled machine. And if there were any culinary or mixological misfires from the kitchen or bar, they were few and far between.
When we arrived late for the first official dinner service, all but one of the 20 tables and booths inside the highly immersive restaurant was full, and all of the 30 or so bar seats were taken. On the patio under a large thatched roof, at least a third of the tables were full despite a steady drizzle. Our Uber driver said he had been taking passengers there all day.
Customers were three deep at the bar for hours during the peak of service, beverage director Marie King told us later. “It was a good night.” And the crowds kept coming. The restaurant was just as packed when we left hours later, around 10 p.m.
Managing partner Sebastien Amoruso seemed very satisfied while surveying the scene and monitoring first-day operations. “It’s a good day,” he said during dinner service. “I’m happy. For the first day, we’re doing great.”
Amoruso estimated that 500 guests would be seated on opening day, but this might not include many who bellied up to the bar and didn’t register in the computerized point-of-sale system. I counted roughly 112 seats inside and 115 outside, plus lots of room for standing near the bar.
More seats could be added if needed, Amoruso, said. If opening weekend is any indication, that may be necessary. Saturday night was even busier than Friday, reported Donn Beach biographer Tim “Swanky” Glazner, who attended both.
But the venue never seemed crowded, with plenty of room for guests to relax and enjoy the atmosphere. Amoruso cited the expertise and experience of 23 Restaurant Services.