Advance sales end Wednesday (Jan. 15) at 11:59 p.m., so don’t miss out. Weekend passes, priced at $225, may be available at the event if any remain. Day passes won’t be sold. Save $50 in advance when you order a standard pass ($175) online, which includes entry to the vendor hall; panels all weekend; live contests, bands and shows; live demos; the Big Uke Jam, Caftan Strut, Swizzle Swap, and more. Already sold out is the VIP pass, which includes entry to Thursday’s welcome party, early entry to the vending hall, a ticket to the Saturday night luau, a VIP swag bag, plus other VIP events.
What started as a bus tour of the city’s vibrant home Tiki bars in 2018 has evolved into a full-blown convention-style event in a city known for its pop-culture conventions. Like many of those fan-centric gatherings, Inuhele puts guests and VIPs into the same immersive fishbowl together. Like other Tiki conventions, the atmosphere is based on a shared love of Polyesian Pop art and culture.
The annual Swizzle Swap, as seen in 2023, is a staple at Inuhele. (Photo by Hurricane Hayward)
Inuhele has relocated to the Omni after one year at the Marriott Century Center and the past four years at the Atlanta Sheraton Downtown. Located in the heart of the Centennial Park District (built for the 1996 Olympics), the hotel is also adjacent to State Farm Arena and the Georgia World Congress Center. In addition to skyline views, guests can enjoy many nearby attractions (World of Coca Cola, Georgia Aquarium, Center for Civil and Human Rights, Center for Puppetry Arts). The pet-friendly hotel also boasts a heated pool, fitness center, plus three restaurants.
It’s just 1.3 miles to the Hilton Atlanta and its famous subterranean Trader Vic’s, est. 1976. One of the last remaining restaurants built during the lifetime of company founder Victor Bergeron, the vintage space is notable for its decor and artwork, which remain relatively unchanged after nearly 50 years.
• Venerable Trader Vic’s brand marks 90 years with a return to its roots
The Frigidaires from Atlanta will perform Saturday night at Trader Vic’s. (Official photo)
Check out our interview below with Jonathan Chaffin, who founded Inuhele with his wife, Allison. Together, they also run Horror In Clay, producing horror-themed Tiki mugs, barware, art, and accessories. The couple likes to keep the event very much a family-run passion project, and it shows. Their self-funded FlipKat Productions depends on ticket sales to pay for the event, along with a growing list of sponsors.
Event sponsors for 2025 include Trader Vic’s, Don the Beachcomber; The Bamboo Room Tiki Bar; Tiki Underground; The Luau Lads and Lark’s Head Rum; Spiribam (Chairman’s Reserve, Rhum J.M, Clement Rhum); Tandauy Rum; Bacardi (Bacardi Ocho, Santa Teresa 1796, Havana Club); Hilton Head Distillery; BG Reynolds Cocktail Syrups; Tip Top Cocktails, Fresca Mixed; Cerveza Pacifico beer; Natalie’s Orchid Island Juice Co.; Black Lagoon Coffee; and Uke Republic.
Take 5 with Jonathan Chaffin
With minimal editing for space and clarity, here’s an insightful Q&A with the co-founder of Inuhele.
Jonathan Chaffin with Hurricane Hayward at Inuhele 2023. (Atomic Grog photos)
Question: This will be the sixth Inuhele weekender. How do you think the event and the Atlanta Tiki scene have evolved since the first event in 2019?
Annual retrospectives always include some bittersweet news alongside the happy achievements, and 2024 was no different. We sadly said farewell to some legends as well as a few beloved watering holes. But there was much to celebrate as new Tiki establishments opened and events were launched. The good certainly overshadowed the bad at the top of the list. Three major storylines dominated the year in Tiki, and we’re happy to report that 2025 promises to be even better for three iconic names that are poised for their biggest years in recent history. Related:The Year in Tiki 2024: A look back at the top events in photos, video Bonus cocktail recipe:The Dirty Banana by Mike “Jetsetter” Jones
1. (TIE) CLASSIC TIKI REBORN: The Mai-Kai reopens after $20M restoration, Don the Beachcomber brand resurrected in Florida
It was impossible to choose one of these two highly significant events as the top story of the year, so we’re declaring it a tie. The importance of both cannot be understated. When all is said and done, this may qualify as the top story of the decade. Imagine a future without the Mai-Kai, and Don the Beachcomber just a figure in books and movies.
In mid-2021, we were still mired in the pandemic, the Mai-Kai had been closed for nearly a year and had yet to find new owners, and we had no clue that the historic Don the Beachcomber name had been acquired by a little-known restaurant group from Tampa.
By September of that year, the Mai-Kai was sold two a new ownership group, becoming the No. 2 story of the year. In 2022, the historic South Florida restaurant was in the midst of a multi-year, multimillion-dollar reimagination that grabbed the No. 5 slot. By 2023, Don the Beachcomber grabbed headlines (and the No. 2 top story) with an ambitious announcement of a revival of the brand by 23 Restaurant Services. The massive Mai-Kai renovation efforts, which we documented in great detail, was No. 4.
Don the Beachcomber in Madeira Beach was the first location to open as part of a planned national rollout of the iconic brand. (Photos by Hurricane Hayward)
Which brings us to 2024, when both stories deservedly bolted to the top slot. Don the Beachcomber made news first, opening its first new restaurant Feb. 23 in Madeira Beach on Florida’s southern Gulf Coast. The full-service restaurant, located on the ground floor of the Cambria Hotel just blocks from the beach, was designed by Daniel “Tiki Diablo” Gallardo and a crew of artists and craftspeople. The cocktails are in the highly capable hands of beverage director Marie King.
• Previous coverage:Don the Beachcomber grand opening in Florida is a smashing success
In April, the team behind the ambitious brand re-launch took the stage at Tiki-a-Go-Go in Orlando to offer a sneak preview of new locations planned for Florida, plus a new “brand within a brand” called the Gantt Reserve Collection from Don the Beachcomber. These smaller, speakeasy-style venues will allow the company to more swiftly expand. While the next large restaurant – a flagship location just north of Disney World in Central Florida – isn’t expected until at least 2025, the company was able to turn the key on its first cocktail-centric bar just three months later.
• Previous coverage:Don the Beachcomber announces new bar concept, upcoming locations in Florida
Morgan’s Cove in Tampa is the first Gantt Reserve Collection bar from Don the Beachcomber. (Photos by Hurricane Hayward)
Morgan’s Cove, featuring a whimsical seafaring design executed perfectly by Gallardo and his team, swung open its secret door on July 18 on downtown Tampa’s Morgan Street. The city’s long history of pirate lore makes the theme a perfect fit. King rose to the challenge with a menu of elevated classic cocktails and unique takes on Donn Beach’s vision.
• Previous coverage:Don the Beachcomber launches Morgan’s Cove speakeasy in Tampa
All that momentum came to a crashing halt in September. Hurricane Helene slammed the Gulf Coast, causing extensive damage to many homes and businesses, including Don the Beachcomber in Madeira Beach. The restaurant has not yet reopened, but an official statement in December promised a return in early 2025. We look forward to the reopening, along with other new Don the Beachcomber venues coming soon.
Meanwhile on Florida’s southeast coast just north of Fort Lauderdale, work was progressing on the Mai-Kai, built in 1956 and added to the National Register of Historic Places in 2014. It closed in late October 2020 after a roof collapse took out the 1970s-era kitchen and revealed an aging structure in need of a lot of TLC. And, it turns out, even more money and time than projected. Luckily, the new ownership group led by historic preservationist Bill Fuller of Miami’s Barlington Group has deep pockets and even more patience.
Far from your typical restaurant restoration, this project demanded a high level of expertise. Creative director “Typhoon Tommy” Allsmiller rose to the challenge, joined by a team of artists and longtime manager Kern Mattei. The excitement level started to build in June, when guests of The Hukilau received exclusive tours of some of the newly restored areas, including the Molokai Bar and showroom.
• Previous coverage:Inside the Molokai Bar and tour of the Mai-Kai restoration
The Mai-Kai showroom comes back to life during the grand reopening on Nov. 21. (Photo by Hurricane Hayward)
With a fall reopening in sight, hiring began in August, including performers for a rebooted version of the Polynesian Islander Revue, the oldest continually-running authentic South Seas stage show in the United States (including Hawaii). In September, Cory Starr (formerly of Tiki Tatsu-Ya in Austin and Three Dots and a Dash in Chicago) was named beverage director, overseeing one of Tiki’s most storied bar programs.
• Previous coverage:Mai-Kai welcomes Cory Starr as new chief mixologist
Even the parking lot received a creative makeover. Designed by the architects at Orlando’s Perry-Becker Design, whose resume includes Disney’s Polynesian Village Resort, the arrival experience became totally immersive with new waterfalls, lush foliage and a simulated volcanic caldera. The old porte-cochère was reimagined into the Bora Bora Bar with outdoor seating and another layer of story-telling for guests to enjoy.
The Mai-Kai’s outdoor Tiki garden reopened for the 68th anniversary on Dec. 28. (Photo by Hurricane Hayward)
The Mai-Kai has been open every day since regular service began Nov. 26, including a 68th anniversary celebration on Dec. 28. The building and grounds look fantastic, but the $20 million project is far from complete. The expansive Tiki garden reopened for the anniversary, and several rear dining rooms are still being renovated. Allsmiller has more tricks up his sleeve as his work continues in 2025, but don’t hesitate to make a pilgrimage to Tiki’s mecca, a Polynesian paradise that defied the odds and returned bigger and better than ever in 2024.
EXCLUSIVE:Mai-Kai Restoration & Reopening Guide
Check out all past news, photos, video and deep details on the refurbishment and resurrection of the Polynesian palace.
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2. THE DONN OF TIKI: Fans flock to premieres, boost film’s profile
The godfather of Tiki, Don the Beachcomber (aka Donn Beach), finally got his due in 2024 with the long-awaited public debut of The Donn of Tiki on the film festival circuit in April. By the end of the year, it had made the rounds at more than a half-dozen events and garnered numerous awards. In September, Kickstarter contributors were able to screen the movie at home.
This year has been significant for the Tiki and Polynesian Pop scene in the Sunshine State for both its ups and downs. Luckily, the high points have been more plentiful than the lows with 2024 marked by the arrival of the first new Don the Beachcomber restaurant in decades, the debut of the Tiki-a-Go-Go event, and the triumphant return of the Mai-Kai. NEW:Iconic restaurants revived: Don the Beachcomber, Mai-Kai, Trader Vic’s are top Tiki stories of 2024
The calm before the storms: The Don the Beachcomber crew, including Justin Peterson (left) and Marie King (right), at Tiki-a-Go-Go in Orlando in April 2024. (Photo by Hurricane Hayward)
But in true Tiki fashion, there’s always a little bittersweet that goes into any potent cocktail. In this historic year, that meant a tumultuous hurricane season that wreaked havoc on the Gulf Coast, leading to the temporary closing of Don the Beachcomber in Madeira Beach, and heavy damage elsewhere.
But resilience is a hallmark of the southernmost mainland state, and we’re happy to report that this year’s hurricane season did not deliver a knockout punch. To the contrary, many of those affected by the storms have emerged stronger than ever, poised for an even more memorable 2025.
The 2024 Atlantic hurricane season was an extremely active and devastating one, reportedly the second-costliest on record with more than $220 billion in damage. Three hurricanes made landfall in Florida: Debby (Aug. 5), Helene (Sept. 26), and Milton (Oct. 10). The category 1 Debby brought heavy rain, flooding and widespread power outages to Florida’s Big Bend, but it was just a hint at what was still to come.
Three hurricanes made landfall in Florida in 2024.
The category 4 Helene caused widespread damage from the Gulf Coast to North Carolina. It was the deadliest hurricane to affect the continental U.S. since Katrina in 2005, with more than 150 deaths. In Florida, the storm cut a path of destruction from Naples and Fort Myers through Sarasota, Tampa and all the way to Tallahassee.
The category 3 Milton brought significant damage with a destructive storm surge resulting in many homes and businesses damaged. Milton’s impact still lingers with debris clean-ups across Central Florida and residents near bodies of water still dealing with flooding, according to Orlando’s WESH 2.
Hurricanes Helene and Milton both severely impacted Florida’s Gulf Coast and beyond.
Our deepest condolences to everyone impacted by this year’s calamitous tropical weather, especially those who lost loved ones. This story is intended as snapshot of how several of Florida’s most high-profile Tiki establishments were impacted and how they pulled through in a time of crisis.
As my story in the current issue of Exotica Moderne shows, we’re all looking forward to a fresh start in 2025 as we build a bigger and better Tiki community. Check our Tiki Times guide for the latest event announcements and follow our continuing coverage on the blog all year.
This is part 1 in a series exploring the new cocktail and food menus at the historic Mai-Kai in South Florida, est. 1956. The restaurant reopened in November 2024 after four years and a $20 million restoration project that’s still ongoing. First, we’ll take a look at the menu design and esthetics. In future stories, we’ll examine the drinks and the food in depth. January 2025 update:Tiki gardens and new dining options open as Mai-Kai menus get a refreshNEW
The Mai-Kai’s Tonga dining room offers not only a prime view of the showroom stage and the Polynesian Islander Revue, but also a display case containing traditional cannibal carvings that have been used to promote the restaurant since its 1956 opening. (Photos by Hurricane Hayward / Nov. 22, 2024)
Since the Mai-Kai celebrated its grand reopening in mid-November, fans flocking back to 3599 N. Federal Highway in Oakland Park have been dazzled by the renovation and reimagination of the 67-year-old Tiki temple. This includes a painstaking rehabilitation of the Molokai Bar, the massive showroom under the vintage 40-foot A-frame, as well as all the surrounding dining rooms and other guest areas.
But there are a few new additions to this throwback experience that may have escaped notice, right under the noses of many guests. The food and drink menus now boast a retro look and feel that dates all the way back to the early days of the Mai-Kai. Let’s take a closer look at menus, their links to the past, and some breaking news on what’s coming next.
The cocktail menu: Welcome back to paradise, 1950s style
The Mai-Kai’s updated menu features 54 cocktails, including 38 classic rum drinks and 12 new creations by head mixologist Cory Starr. Click for larger view. (Photo by Hurricane Hayward, November 2024)
It’s easy to be swept away to paradise when you open the Mai-Kai’s new cocktail menu and gaze upon more than 50 tropical drinks, many of them classics that have been frozen in time since 1956. But after you place your order for one of those delicious drinks crafted by beverage director Cory Starr and his expansive team of bartenders, take a gander at the menu’s design and artwork.
The cover art and tri-fold format is nearly identical the original 1956-57 menu, which included 43 cocktails ranging in price from 90 cents for Oh So Deadly to $2 for the signature Barrel O’ Rum. Both of those drinks are still on the menu, along with 28 others from that initial grand opening. The prices many have changed, but the recipes remain nearly identical, one of the unique features of the legendary bar.
The Mai-Kai replicated the menu design in great detail, from the distinctive logo to the familiar artwork of three cannibal tiki carvings. The wood grain and folding panels are meant to simulate the Mai-Kai’s original front doors. We don’t have a copy of the original menu, but images posted online during an eBay sale show virtually the same cover and inside layout from 1957:
The Mai-Kai’s new 2024 cocktail menu was designed to look very much like this original menu from 1956-57, including the same cover and vintage-style images.
The old tri-fold menu style was gone by the end of the 1970s, replaced by a bi-fold menu that remained in place (in varying sizes) until the 2020 closing. [See the 2018-2019 menu] Another classic feature is back on the new menu with a return to having the individual cocktails depicted by representational artwork.
The original artwork was replaced by photos in a 2014 menu overhaul. This was a major change from the original style used during the first 57 years of menus. But the old look is back, thanks to California artist Eric October.
Mai-Kai managing partner Bill Fuller reached out to October after seeing his botanical cocktail prints for sale online. The longtime Mai-Kai fan was hired to create the custom images using watercolor in the same style used on the original mid-century menus. Some of the cocktails have also been turned into T-shirts featuring the same artwork.
Mai-Kai manager Kern Mattei (right) meets Eric October at Tiki Oasis in San Diego, where the artist was selling his distinctive botanical cocktail prints. (Photos by Hurricane Hayward, August 2023)
These images include more than just the signature mild, medium and strong rum drinks – plus the four non-alcoholic options. October also depicted the 12 new creations by Starr that fill out he 54-drink menu and offer alternatives for fans of other spirits (bourbon, tequila, et al.).
The revival of the iconic Don the Beachcomber brand has entered a new chapter with the opening of the first Gantt Reserve Collection bar in downtown Tampa. A sneak preview of the Morgan’s Cove speakeasy was held July 13, with the official public opening announced July 18. The hidden door swings open daily at 4 p.m.
Another large restaurant – considered to be the brand’s flagship – is in the works for Hamlin, near Disney World in Central Florida. This ambitious, ground-up buildout is not expected to be finished until next summer. Other restaurant locations are planned, but in an effort to expand the brand in a quicker (and less costly) manner, 23 Restaurant Services announced a creative new “brand within a brand” concept in April.
* Previous coverage: Don the Beachcomber announces new bar concept, three upcoming locations in Florida
The revival of the Don the Beachcomber restaurant concept was kicked off in Madeira Beach in February 2024 by 23 Restaurant Services. (Official photos)
Gantt Reserve Collection bars will be much smaller, concentrating on elevated cocktails and immersive decor. The themes will vary based on location, but all will try to maintain the high standards established by Donn Beach (born Ernest Raymond Gantt), when he created the world’s first Tiki bar as a speakeasy in 1932.
Indeed, it didn’t take long to get Morgan’s Cove up and running in just three months after the announcement. There are many reasons for this, which we’ll detail below. The next Gantt Reserve Collection bar won’t be open until early 2025.
Marc Brown (left), the 23 Restaurant Services president, welcomes designer Daniel “Tiki Diablo” Gallardo to the sneak preview party on July 13. Gallardo and his team created a spectacularly immersive space. (Photos by Hurricane Hayward)
We were privileged to attend a sneak preview of the Tampa bar on July 13. Mahalo to Brown and his team for the exquisite hospitality. Following is a comprehensive recap.
You know the summer event season is underway when The Hukilau blows through South Florida in early June, serving up a whirlwind weekend of live music, expert symposiums, pool parties, vendors, and cocktails crafted by notable bartenders from around the world. As a bonus this year, hundreds of Hukilau passholders were invited to attend an event inside freshly renovated spaces of the historic Mai-Kai restaurant for the first time in five years. RELATED:The Hukilau 2024 live coverage, photos and video from social media
A power trio of authors at The Hukilau 2024 (from left): Matt Pietrek, David Wondrich and Jeff “Beachbum” Berry. (Photo by Hurricane Hayward / June 8, 2024)
The Hukilau 2024 – June 6-9 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (Messer Chups, Surfer Joe, L’Exotighost, Slowey and the Boats, Lords of Atlantis, The Intoxicators, The Disasternauts, The Mermers, Skinny Jimmy Stingray), symposiums and classes (Jeff “Beachbum” Berry, Ian “Rum Ambassador” Burrell, David Wondrich, Matt Pietrek, Daniele Dalla Pola, Spike Marble, Marie King, Lucky Munro), 20+ guest cocktail bars, pool parties, Tiki Treasures Bazaar, plus more.
• The Hukilau on social media: Instagram | Facebook page and group
The location is also hard to beat. While South Florida’s heat and humidity can be stifling at this time of year, the location of a boutique hotel directly on the Atlantic Ocean with its gentle breezes and beachfront access makes up for that. The Hukilau takes over the entire 140-room Beachcomber Resort for three nights and parts of four days, meaning the immersion in a tropical paradise is complete. Attendees spill over into other beachfront hotels, and classes were also held this year in a nearby event space.
After more than 20 years (this was the 21st live event in South Florida and 22nd overall), event attendees (known as “villagers”) know what to expect with the weather. Sporadic showers are welcome to cool things off, but this year was even hotter than usual, averaging around 90 in the day and 78 in the evening. Many activities are held outdoors, which can be a challenge.
The Hukilau’s Saturday’s pool party at the Beachcomber Resort. (Photo by Hurricane Hayward / June 8, 2024)
But the resort’s pools and shaded areas, not to mention all the cool beverages, gave guests ample ways to beat the heat. Other than an early Saturday storm, the event was free of rain and nobody seemed to mind the challenges Mother Nature presented. Like Tiki itself, the event was the perfect escape from the daily grind.
As detailed in our full preview in March, the lineup of bands performing this year had an unprecedented global flair. Surf and exotica groups dominated, and musicians hailing from Russia, Spain, Italy and around the United States made the trek to perform on the main poolside stage as well as several other spots around the Beachcomber property.
The performances lived up to the hype and anticipation with all the bands delivering top-notch sets, from the Mermers on Thursday night to the Saturday night headlining hijinx of The Disasternauts. Saturday’s early afternoon rain slowed the momentum but couldn’t stop the party. Slowey and the Boats shifted to an evening set under the courtyard tent, where they also played Friday night to give the bungalow parties a perfect laid-back soundtrack. They also performed poolside on Friday afternoon.
Russia’s Messer Chups enjoy their debut set at The Hukilau on Friday night. (Photo by Hurricane Hayward / June 7, 2024)
Messer Chups, L’Exotighost and Lords of Atlantis all played The Hukilau for the first time, while Surfer Joe made his second appearance. They peformed on the main stage both Friday and Saturday, allowing villagers more opportunity to catch these rare treats. Hukilau stalwarts The Intoxicators also played twice, headlining Thursday night under the South Tiki Hut and returning for a blistering afternoon set poolside on Saturday. And don’t forget local guitar slinger Skinny Jimmy Stingray, who kicked off Saturday’s party on the main stage.
Below you’ll find photos of all the bands presented in chronological order. We also captured six of the nine bands on video. You can watch the full song clips below, or click here and bookmark our Hukilau 2024 playlist on YouTube for future enjoyment.
Returning to The Hukilau seven years after their 2017 debut, The Mermers bought tons of talent and creativity to their set of instrumental alternative surf and exotica. The foursome from Gainesville, Fla., has two albums to its credit and performs extensively across the region.
The Mermers open The Hukilau’s Thursday night festivities under the South Tiki Hut. (Photo by Hurricane Hayward / June 6, 2024)
Hailing from Madrid, Spain, L’Exotighost brought a new spin on classic exotica to The Hukilau with a distinctive style that employed guitar, drums and bass ukulele, plus vibraphone, theremin and other exotic sounds. The four-piece band’s poolside sets Friday and Saturday featured songs from its latest album, Kamongo (2022), available on Hi-Tide Recordings.
L’Exotighost performs Friday afternoon on The Hukilau’s main stage. (Photo by Hurricane Hayward / June 7, 2024)
Riding a wave of success following the February opening of the first of many new Don the Beachcomber restaurants, the team behind the ambitious brand re-launch took the stage at Tiki-a-Go-Go in Orlando earlier this month to offer a sneak preview of new locations planned for Florida.
The presentation before hundreds of faithful fans gathered in an expansive ballroom at the Caribe Royale Resort did not disappoint, revealing new details about the flagship restaurant that will be built just a stone’s throw from Walt Disney World. Parent company 23 Restaurant Services also broke the news of a new “brand within a brand” dubbed the Gantt Reserve Collection from Don the Beachcomber.
The new Don the Beachcomber bar concept was unveiled at Tiki-a-Go-Go in April 2024. (Photo by Hurricane Hayward)
This smaller, more bar-centric concept will be rolled out much faster than the 300-seat restaurant in Madeira Beach or the even larger one planned for the Orlando area. If the build-out goes according to plan, guests will be enjoying elevated Don the Beachcomber cocktails at Gantt Reserve Collection bars in Tampa this summer, then Plantation in southeast Florida in the fall.
We also learned that the Don the Beachcomber in Hamlin (opening in summer 2025) will feature not only views of the nightly fireworks at the Magic Kingdom, but also another Gantt Reserve Collection bar tucked inside, speakeasy style. Our full recap below will include details on these projects, new custom mugs, plus more information gathered after Tiki-a-Go-Go.
Justin Peterson (right) introduces the participants in the ‘Don the Beachcomber Returns!” panel at Tiki-a-Go-Go in April 2024. From left: John Mulder, Sven Kirsten, Marc Brown, Marie King, and Tim Glazner. (Photo by Hurricane Hayward)
Don the Beachcomber presentation caps first annual Tiki event in Orlando
The juxtaposition was intentional. The inaugural Tiki-a-Go-Go kicked off April 5 with a panel discussion on the restoration and reopening of The Mai-Kai, Florida’s historic Tiki temple that will soon return from a nearly four-year slumber. The daily programming wrapped up 30 hours later with a presentation on another legendary brand that recently re-launched in the Sunshine State with bold expansion plans.
The April 6 panel Don the Beachcomber Returns! was hosted by 23 Restaurant Services creative director Justin Peterson and featured company President Marc Brown, beverage director Marie King, author Tim “Swanky” Glazner, historian Sven Kirsten, and Eekum Bookum mug master John Mulder.
Before unveiling the news on planned openings, the group discussed the flawless debut of the first new restaurant and bar based on the legacy of Donn Beach, who kick-started the Tiki bar craze in 1932 with his groundbreaking speakeasy in Hollywood, Calif. His influence is still felt today with a new wave of tropical cocktail bars around the world paying him respect, inspiring a new film and upcoming book.
Bartenders set up for the grand opening of the Don the Beachcomber in Madeira Beach on Feb. 23, 2024. (Photo by Hurricane Hayward)
Peterson praised King and Jennifer Paci, director of new restaurant openings, for the smooth debut. “The food and drinks are just immaculate,” he said. He also gave a shout-out to the the artists who built the interior, notably Daniel “Tiki Diablo” Gallardo, Patrick Vassar, Tom Fowner, and Dave “Basement Kahuna” Wolfe.
King said she designed the cocktail menu based on historic Don the Beachcomber recipes, adding her own spin where appropriate: “I had the daunting privilege of re-creating a Don the Beachcomber menu with the mindset of ‘What would Donn do today?’ ” King is a veteran manager and bartender with decades of experience in the California scene, including a stint at the last Don the Beachcomber in Huntington Beach as well as 11 years at the venerable Tonga Hut in Los Angeles and Palm Springs.
The challenge in Florida, she explained, is introducing a beach/tourist crowd to a style of cocktails they may not be familiar with. So she tries to ease them in with lighter offerings, such as a Frosé featuring rum and rosé. “Donn didn’t have tequila drinks on his menu, but I think that today he would have reinvented his philosophy and brought in some tequila drinks,” King said. “So we do that as well.”
Marie King talks about her experience as beverage director for the new Don the Beachcomber restaurants during Tiki-a-Go-Go in Orlando on April 6. (Photo by Hurricane Hayward)
Another hurdle that took King out of her comfort zone was training the large, mostly inexperienced, staff on the nuances of Don the Beachcomber and Tiki culture. “We taught them who Donn was, who Sunny (Sund) was, what the business was, Hawaii, L.A., Chicago, the Mob, everything,” King said.
The training included everyone “from dishwasher to host,” utilizing the systems that Paci and 23 Restaurant Services employ to ensure a well-versed staff. “Everyone you come into contact with has a little bit of knowledge about what the legacy means,” King said. “You as the guests should feel like you’ve just walked into a Don the Beachcomber under their tutelage.”
But King’s most intense training was saved for her young bartenders, who she lovingly calls her “kittens.” She said she spent three days of boot camp “before any other soul walked in the building” with just the bartenders. “We did drills, we did mock service.” The end result speaks for itself, as many have corroborated.
Sven Kirsten speaks during the Don the Beachcomber presentation at Tiki-a-Go-Go about his experience at the new Madeira Beach location. Seated on the panel are Marc Brown (left), Marie King, and Tim Glazner. (Photo by Hurricane Hayward / April 6, 2024)
“I was blown away,” said Kirsten, who visited the Madeira Beach restaurant for the first time just three days earlier. “It’s in a very nondescript building, and in that way it really fulfills the purpose of being an escape. You step from a mundane world into this incredible escapist space.” Kirsten literally wrote the book on this topic. His influential contributions to the culture include The Book of Tiki and Tiki Pop.
Kirsten was also impressed with the packed house and the eclectic crowd, which he said was comprised of many families with “little tykes having a great time.” He added with a laugh: “It wasn’t just you Tiki nerds.”
“That’s what Tiki needs,” he continued. “It needs everybody to get into the act. It was wonderful to see that in Madeira Beach.”
Mulder added to that topic, talking about a recent visit with his granddaughter. She loved the non-alcoholic drinks and the desserts, while he was also enamored by the environment. “The decor is perfect,” said the creator of the signature Legend Returns mug. “It’s really immersive. You really feel like you’re in a Tiki bar. I was really, really impressed.”
An image shared at Tiki-a-Go-Go in April 2024 shows new Rum Barrel mugs from Don the Beachcomber and Tiki Farm. (Photo by Hurricane Hayward)
Peterson took the opportunity to reveal some new mug designs expected to roll out in Madeira Beach and elsewhere in the coming months. You can also expect to find them in the online store, Shop.DonBeachcomber.com.
By popular demand, the first to arrive will be a classic Rum Barrel mug, currently in production by Tiki Farm. Peterson said they hope to have them in hand by July, just in time for Tiki Oasis.
The creative director also showed off his first Don the Beachcomber mug design, based on his new signature logo of Donn Beach’s profile. He said he wanted it to be different than the other mugs created over the years inspired by Beach’s likeness.
Attendees at the ‘Don the Beachcomber Returns!’ presentation at Tiki-a-Go-Go on April 6 got a peek at Justin Peterson’s concept art for a new mug, along with the sculpt by Tiki Farm. (Photos by Hurricane Hayward)
The audience saw slides featuring Peterson’s conceptual artwork as well as photos of the sculpt created by Tiki Farm. The final glaze will have a matte finish that looks like wood, he said. The lei and flower will be pink and yellow, respectively, and the logo will be white.
Peterson called it “a dream come true to have a mug with my name slapped on the bottom of it,” adding that he’s hoping for a late summer release.
Also touted were several mug collaborations with noted Tiki artists. Big Toe is designing a bowl that Peterson said is as intricate as Mulder’s Legend Returns mug. Mitchell Spain Ceramics, which has perfected a method of creating what looks like rust on ceramics, is making “vintage style tumblers” that may be ready in time for The Hukilau in June. Also in the pipeline is a mug from Taboo Relics, due later this year or early next year.
Renderings, plans for Orlando restaurant revealed
The highlight of the Don the Beachcomber Returns! presentation April 6 at Tiki-a-Go-Go was the discussion and details on the new locations expected to open over the next several years. The excitement level was high, not just because of the historic nature of the news. Many attendees live not far from ground zero of the expansion in Florida.
An updated rendering of the new Don the Beachcomber restaurant planned for the Orlando area, revealed April 6 during a presentation at Tiki-a-Go-Go. (Photo by Hurricane Hayward)
First on the agenda was the previously announced build-out planned for Hamlin Town Center, just north of Disney World, which has moved up on the schedule slightly to summer 2025. “We plan to break ground relatively soon,” said Peterson, the creative director. “When that opens, it will be the crown jewel in our collection.”
I’m honored to have been chosen as a “rum influencer” of high enough stature to receive an unsolicited bottle of El Dorado’s new High Ester Blend (LBI / DHE). For non-geeks, those acronyms stand for “La Bonne Intention / Diamond High Ester,” signifying that this is a blend of never-before-released “high ester” marques from two unique stills at Guyana’s Diamond Distillery.
Specifically, we’re taking about high-ester distillate from the John Dore Double Retort Copper Pot Still and the La Bonne Intention marque from the four-column metal French Savalle Still. The former still dates back to the 1950s and is the only one of its kind at the historic distillery. The latter is much older, inherited from another distillery in Guyana that operated as far back as the 1800s.
El Dorado High Ester Blend includes rums from two unique stills at Guyana’s Diamond Distillery.
A side note here that the Diamond distillery and El Dorado share ownership (Demerara Distillers Ltd., aka DDL), so this release can be seen as El Dorado throwing its hat into the ring that independent bottlers have long dominated but has just recently gained at lot of traction in rum enthusiast circles: High-proof, high-ester, uncompromising rums with a pedigree. Rums from Jamaica, known for its “high-ester funk bombs,” have been most notable in this category.
This rum clocks in at a cask strength 57% ABV (114 proof), well above El Dorado’s normal (and industry standard) 40%, which I heartily applaud. It’s a different animal than El Dorado’s flagship aged rums (the 8-, 12- and 15-year-old blends) as well as the dark but lightly aged 151-proof rums (from Diamond, Hamilton, Lemon Hart, et al.) that are essential bottles in our Tiki arsenal. Just not as far removed as you might think. More on that shortly.
The bottle says it was distilled in 2012, which means it likely spent around 12 years in ex-Bourbon casks in Diamond’s aging warehouse. Indeed, the color as very similar to El Dorado 12. The nose, however, is another matter. The flavors are much deeper, with heady aromas of vanilla, toffee and honey most noticeable to my admittedly unsophisticated olfactory senses. There were some subtle cinnamon and fruit aromas as well.
At first sip, I immediately noticed the orange peel and spices prevalent in the blend, as advertised. Sweet vanilla is present, along with slight hints of chocolate and caramel. The spicy finish starts strong before fading slowly, perhaps the best feature of a neat sip.
If there were any doubts that the inaugural “next gen” Don the Beachcomber restaurant and tropical bar would not live up to the high standards of its namesake, they were quickly put to rest during last week’s grand opening in Madeira Beach on Florida’s southwest Gulf Coast.
Don the Beachcomber in Madeira Beach looked immaculate before opening to the public at 11 a.m. on Feb. 23 (left). By the evening, nearly every indoor seat was filled. (Photos by Hurricane Hayward)
The first location in a planned national rollout of escapist establishments inspired by the founding father of faux Polynesian cocktails opened to the public on Friday, Feb. 23, after three days of private parties for friends, family and VIPs. Owned and operated by Tampa- based 23 Restaurant Services, the vast 298-capacity restaurant was firing on all cylinders from the get-go.
“We are thrilled with our opening weekend, starting with a largely attended VIP party on Thursday evening,” Marc Brown, president of 23 Restaurant Services, said via email Monday. “We had over 1,200 guests join us Friday through Sunday.”
“We continue to be so excited to be a part of this community and look forward to sharing our amazing vibe and delicious food and drinks with you all,” he said, noting the huge social media reaction and “overwhelmingly positive” reviews.
The vintage booths at Don the Beachcomber in Madeira Beach, seen before the grand opening on Feb. 23, were designed by Tiki Diablo with contributions from others in the Tiki community. (Photo by Hurricane Hayward)
We attended Thursday’s pre-opening party as well as lunch and dinner seatings during Friday’s service, witnessing a nearly flawless launch by every measurable standard. The well-trained staff of managers, greeters, servers, food-runners, bussers, and bartenders operated like a well-oiled machine. And if there were any culinary or mixological misfires from the kitchen or bar, they were few and far between.
When we arrived late for the first official dinner service, all but one of the 20 tables and booths inside the highly immersive restaurant was full, and all of the 30 or so bar seats were taken. On the patio under a large thatched roof, at least a third of the tables were full despite a steady drizzle. Our Uber driver said he had been taking passengers there all day.
Customers were three deep at the bar for hours during the peak of service, beverage director Marie King told us later. “It was a good night.” And the crowds kept coming. The restaurant was just as packed when we left hours later, around 10 p.m.
The outdoor patio at Don the Beachcomber in Madeira Beach has a different feel during daytime and evening hours. The huge poles were carved on-site by Tiki Diablo and his crew. (Photos by Hurricane Hayward / Feb. 22-23, 2024)
Managing partner Sebastien Amoruso seemed very satisfied while surveying the scene and monitoring first-day operations. “It’s a good day,” he said during dinner service. “I’m happy. For the first day, we’re doing great.”
Amoruso estimated that 500 guests would be seated on opening day, but this might not include many who bellied up to the bar and didn’t register in the computerized point-of-sale system. I counted roughly 112 seats inside and 115 outside, plus lots of room for standing near the bar.
More seats could be added if needed, Amoruso, said. If opening weekend is any indication, that may be necessary. Saturday night was even busier than Friday, reported Donn Beach biographer Tim “Swanky” Glazner, who attended both.
The elaborately themed bar at Don the Beachcomber in Madeira Beach is prepped and ready to go before the grand opening on Feb. 23. (Photos by Hurricane Hayward)
But the venue never seemed crowded, with plenty of room for guests to relax and enjoy the atmosphere. Amoruso cited the expertise and experience of 23 Restaurant Services.
Nearly 100 years after its namesake founder developed and popularized the Polynesian-themed restaurant and bar concept, the Don the Beachcomber brand is re-launching this week with the first of multiple locations scheduled to roll out in Florida over the next several years.
The indoor dining areas at Don the Beachcomber in Madeira Beach, Fla., include booths plus table and bar seating. (Don the Beachcomber photos)
The restaurant in Madeira Beach, between St. Petersburg and Clearwater, is scheduled to open to the public on Friday, Feb. 23. Private events for friends, family and VIPs were held in the days prior. Partygoers no doubt will hoist a birthday toast Thursday to the Tiki bar pioneer.
* More Don the Beachcomber history
Ernest Raymond Gantt, who later changed his name to Donn Beach and opened the first Don the Beachcomber as a speakeasy during Prohibition in 1932, was born on Feb. 22, 1907, in rural Texas. His colorful life story will be documented in an upcoming book (Searching for Don the Beachcomber) and film The Donn of Tiki).
The new restaurant occupies an indoor-outdoor space at the Cambria Hotel at 15015 Madeira Way. It will be open seven days and nights, operating from 11 a.m. to 11 p.m. on Sundays through Wednesdays, and 11 a.m. to 1 a.m. on Thursdays through Saturdays.
“We’re fully staffed and ready to go” with more than 100 team members, said Lisa Longest, the director of marketing for Don the Beachcomber and other brands owned by Tampa-based 23 Restaurant Services. Friday’s grand opening will include a ribbon-cutting attended by city dignitaries right before the 11 a.m. opening, she said in a phone conversation Thursday.
A view of the interior and a vintage Chinese tile at Don the Beachcomber in Madeira Beach, Fla., in January 2024. (Facebook photos)
Call (727) 870-8454 or go to DonBeachcomber.com for more information. They are currently not taking reservations, so it’s first-come, first-served.
Originally planned for late 2023, then pushed to early 2024, the restaurant finally cleared all the bureaucratic hurdles and passed its final inspection, clearing the way for the grand opening. “We had to do a full build-out,” Longest said of the large space on the ground floor of the hotel. “It took time to get all the permits.”
This is a far cry from Don the Beachcomber’s tiny original bar in Hollywood. The restaurant has a total capacity of 298 with 92 seats inside and 120 outside.
Preview the food and drinks
The restaurant’s food is inspired by the faux Polynesian flavors pioneered by Don the Beachcomber, but the menu will also feature “elevated dishes that will appeal to all,” Longest said in an email following our phone conversation. Dishes will include a pupu platter featuring hand-made crab rangoon, chicken satay and sticky rib skewers, plus signature wings. “We will also feature tempura cauliflower, a variety of fried rice options, fresh grouper, and an array of gourmet burgers,” she said.
A sneak preview of the food menu at the new Don the Beachcomber in Madeira Beach, Fla.
We got a sneak peek at the food and drink menus, which were designed by 23 Restaurant Services creative director Justin Peterson. The offerings are sure to please every taste – from hardcore Tikiphiles, to adventurous locals, to the hotel guests who simply stumble upon this slice of paradise. In fact, the main menu’s cover is emblazoned with Donn Beach’s mantra: “If you can’t get to paradise, I’ll bring it to you.”
Artist Derek Yaniger and some of the official mugs at Inuhele 2023. (Photos by Hurricane Hayward)
The annual Swizzle Swap, as seen in 2023, is a staple at Inuhele. (Photo by Hurricane Hayward)
The Frigidaires from Atlanta will perform Saturday night at Trader Vic’s. (Official photo)
Jonathan Chaffin with Hurricane Hayward at Inuhele 2023. (Atomic Grog photos)
