FEBRUARY 2025 UPDATE: Don the Beachcomber in Madeira Beach was forced to close in September 2024 following two devastating hurricanes. New projects and locations are moving forward as planned. Click below for the full story:
Original story on the Madeira Beach grand opening:
Nearly 100 years after its namesake founder developed and popularized the Polynesian-themed restaurant and bar concept, the Don the Beachcomber brand is re-launching this week with the first of multiple locations scheduled to roll out in Florida over the next several years.
The indoor dining areas at Don the Beachcomber in Madeira Beach, Fla., include booths plus table and bar seating. (Don the Beachcomber photos)
The restaurant in Madeira Beach, between St. Petersburg and Clearwater, is scheduled to open to the public on Friday, Feb. 23. Private events for friends, family and VIPs were held in the days prior. Partygoers no doubt will hoist a birthday toast Thursday to the Tiki bar pioneer.
* More Don the Beachcomber history
Ernest Raymond Gantt, who later changed his name to Donn Beach and opened the first Don the Beachcomber as a speakeasy during Prohibition in 1932, was born on Feb. 22, 1907, in rural Texas. His colorful life story will be documented in an upcoming book (Searching for Don the Beachcomber) and film The Donn of Tiki).
The new restaurant occupies an indoor-outdoor space at the Cambria Hotel at 15015 Madeira Way. It will be open seven days and nights, operating from 11 a.m. to 11 p.m. on Sundays through Wednesdays, and 11 a.m. to 1 a.m. on Thursdays through Saturdays.
“We’re fully staffed and ready to go” with more than 100 team members, said Lisa Longest, the director of marketing for Don the Beachcomber and other brands owned by Tampa-based 23 Restaurant Services. Friday’s grand opening will include a ribbon-cutting attended by city dignitaries right before the 11 a.m. opening, she said in a phone conversation Thursday.
A view of the interior and a vintage Chinese tile at Don the Beachcomber in Madeira Beach, Fla., in January 2024. (Facebook photos)
Call (727) 870-8454 or go to DonBeachcomber.com for more information. They are currently not taking reservations, so it’s first-come, first-served.
Originally planned for late 2023, then pushed to early 2024, the restaurant finally cleared all the bureaucratic hurdles and passed its final inspection, clearing the way for the grand opening. “We had to do a full build-out,” Longest said of the large space on the ground floor of the hotel. “It took time to get all the permits.”
This is a far cry from Don the Beachcomber’s tiny original bar in Hollywood. The restaurant has a total capacity of 298 with 92 seats inside and 120 outside.
Preview the food and drinks
The restaurant’s food is inspired by the faux Polynesian flavors pioneered by Don the Beachcomber, but the menu will also feature “elevated dishes that will appeal to all,” Longest said in an email following our phone conversation. Dishes will include a pupu platter featuring hand-made crab rangoon, chicken satay and sticky rib skewers, plus signature wings. “We will also feature tempura cauliflower, a variety of fried rice options, fresh grouper, and an array of gourmet burgers,” she said.
A sneak preview of the food menu at the new Don the Beachcomber in Madeira Beach, Fla.
We got a sneak peek at the food and drink menus, which were designed by 23 Restaurants Services creative director Justin Peterson. The offerings are sure to please every taste – from hardcore Tikiphiles, to adventurous locals, to the hotel guests who simply stumble upon this slice of paradise. In fact, the main menu’s cover is emblazoned with Donn Beach’s mantra: “If you can’t get to paradise, I’ll bring it to you.”
Like many recent years, 2023 was defined by loss, from a deadly natural disaster to the passing of a beloved artist. But there are two other words that better sum up 2023: Aspiration and revival. Among the year’s highlights are the return of three historic restaurants, the resurrection of a legendary rum, a groundbreaking cocktail book that looks ahead by honoring the past, plus an overall renewed appreciation for Tiki culture and cocktails. If nothing else, it gives us hope for an eventful 2024. Related:The Year in Tiki 2023: A look back at the top events in photos, video Bonus recipes below:Beachcomber Punch | Ray’s Mystique
1. TRAGEDY IN MAUI: Lahaina devastated by wildfires
Wildfires ravaged Maui’s historic resort city of Lahaina in August 2023. (Wikimedia Commons)
Wildfires swept across the island of Maui on Aug. 8, killing at least 100 people in one of the nation’s deadliest disasters. The fires destroyed most of Lahaina – the original capital of the Hawaiian Kingdom – on the northwest coast. Residents fled as the blazes incinerated thousands of structures, causing more than $5 billion in damage.
Among the historic structures lost were the Old Lahaina Courthouse, Waiola Church, Pioneer Inn, and Kimo’s restaurant. Lahaina’s famous banyan tree, planted in 1873, had most of its foliage charred, though was still standing after the wildfires.
Before the fires, the Lahaina Historic District was a bustling tourist destination with stores and restaurants attracting many visitors. The district included 60 historic sites with Front Street ranked one of the “Top Ten Greatest Streets” by the American Planning Association. Lahaina was also a popular whale-watching site. It has a long history as a shipping and whaling town.
The wildfires were attributed to dry, gusty conditions created by a strong high-pressure area north of Hawaii, and Hurricane Dora to the south. The death toll is the largest for a wildfire in the United States since the Cloquet Fire of 1918 in northern Minnesota, which claimed 453 lives.
The historic tree in Lahaina’s Banyan Court Park, shown in 2016, survived the 2023 wildfires. (Wikimedia Commons)
President Biden ordered the mobilization of “all available federal assets” to respond to the wildfires, including the Navy, Coast Guard, National Guard, and FEMA. Other countries pledged aid, and fund-raising efforts across the U.S. raised $30 million within 10 days. The Maui Strong Fund, which provides financial resources to support the immediate and long-term recovery needs for the people and places affected by the wildfires, has raised more than $177 million to date and awarded grants totaling more than $86 million.
The disaster was also a call to action for many in the Tiki community, which united for fund-raisers and other special events. From bars and restaurants, to concerts and special events, supporters rallied to help in any way they could. Mark Riddle donated profits from the sale of his Lahaina Sunset album, which was inspired by a trip to Maui.
In mid-December, the heart of Lahaina reopened to residents and business owners as the historic banyan tree began sprouting new leaves. As of late December, Lahaina opened its remaining schools and welcomed tourists back to areas unaffected by the fires. Maui county officials say rebuilding the burned structures won’t begin for another 18-24 months, and big-picture plans are hazy. Rebuilding completely, including replacing all of the lost structures, will cost an estimated $5.5 billion.
With the exception of Lahaina, Maui is open and there is plenty to see and experience, according to the GoHawaii.com website. Guests are urged to “visit with aloha, compassion and empathy,” and to support local businesses. The MauiNuiFirst.com website offers many other suggestions.
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2. DON THE BEACHCOMBER: Anticipation for new restaurant chain, film and book reaches fever pitch
A classic portrait of Don the Beachcomber inspired a new mug by Eekum Bookum. The new restaurant in Madeira Beach, Fla., will feature a similar photo op. (Facebook photos)
While slowly building for years, interest in the founding father of the 20th century Polynesian restaurant explosion went through the roof in 2023 as three major projects neared the finish line. By the end of the year, a new Don the Beachcomber restaurant in Southwest Florida was hiring staff and putting the final touches on construction. The Donn of Tiki documentary was 99 percent complete as the filmmakers finished up the end credits and licensing rights. Meanwhile, the manuscript for Tim “Swanky” Glazner’s book, Searching for Don the Beachcomber, was nearing the design and editing stages. After several years of non-stop work, these projects are now poised for a major splash in the new year and beyond.
The revival of the Don the Beachcomber brand took center stage after the announcement in February that Florida-based 23 Restaurant Services would be reviving the restaurant chain nationwide, beginning with multiple locations in the Sunshine State expected to open in the next several years. Skeptics were quickly assured of the legitimacy of the project when veteran bar manager Marie King was plucked from the venerable Tonga Hut to become director of beverage. In addition to leading the oldest Tiki bar in Los Angeles, King had previously built the cocktail program at the last Don the Beachcomber restaurant in the continental U.S., which closed in Huntington Beach, Calif., in 2018. The design of the new restaurants is in the capable hands of artist Daniel “Tiki Diablo” Gallardo, long admired for his expertise and craftsmanship in building traditional Tiki bar spaces.
It was an action packed year, with events around the world returning (and perhaps even exceeding) pre-pandemic levels. New festivals (Exotikon, Resort-O-Rama, Louisiana Tiki Fest, Lei Away, et al.) joined the party while an old standby (Tiki Kon) bid adieu. Rum and spirits conferences seem to multiply every year, while music events continue to rev up interest in niche genres like surf and rockabilly. Browse the photos, video and social media posts below, or click on the links for more coverage and all the official sites. THE TIKI TIMES 2024: Latest upcoming live and virtual events Social media:Facebook | Instagram | Pinterest
FEBRUARY 2025 UPDATE: Don the Beachcomber in Madeira Beach was forced to close in September 2024 following two devastating hurricanes. New projects and locations are moving forward as planned. Click below for the full story:
Original story on the Madeira Beach grand opening:
The much-anticipated re-launch of the iconic Don the Beachcomber brand will kick off in early 2024, when the first of several new restaurants will open in Florida. All indications point to a February grand opening in Madeira Beach on the southwest Gulf Coast.
The indoor-outdoor space on the ground floor of the waterfront Cambria Hotel was originally scheduled to open in November or December. The Don the Beachcomber website currently says “early 2024.”
The space is still under construction, so more delays are possible. However, management started seeking employees several weeks ago, and photos shared on social media show the interior decor nearing the final stages of installation.
A reel posted Dec. 14 on the official pages on Instagram and Facebook provides “a sneak peek into paradise.”
If all goes according to plan, expect a public opening in February with a soft opening for “friends and family” a week prior. An official annoucement on an exact date likely won’t be made until after a certificate of occupancy is issued.
A general rule of thumb in the restaurant business is to begin hiring at least six weeks before a grand opening. The first “now hiring” post appeared Dec. 1 on the Don the Beachcomber Instagram page.
The “GOATS wanted” ad encourages “career seekers” and “badass dreamers” to apply via the website of parent company 23 Restaurant Services. Among the jobs posted on the website are bartender, cook, dishwasher, expeditor, host/hostess, manager, managing partner, server, and service assistant.
Detail photos of the interior decor at the Don the Beachcomber location in Madeira Beach, Fla., posted Nov. 13 on the official Facebook page.
The Madeira Beach space was originally slated to be a new Tiki Docks location, but 23 Restaurant Services shifted its strategy away from the Florida beach bar concept and accelerated its focus on the more traditional Don the Beachcomber brand. Additional Polynesian restaurants named for the tropical cocktail genre’s godfather have been announced for Viera in Brevard County on Florida’s east coast and Hamlin in Orange County just north of Disney World.
A photo posted Dec. 11 on Facebook by Daniel “Tiki Diablo” Gallardo shows the entrance to the new Don the Beachcomber restaurant in Madeira Beach, Fla.
Though not yet listed on the official website, there’s also a stand-alone Don the Beachcomber bar planned for Tampa, revealed in October by Marie King, the 23 Restaurants Services director of beverage. King is a respected veteran in the tropical drinks world after managing California’s historic Tonga Hut from 2012 to early 2023. She also ran the bar program at the last Don the Beachcomber in California from 2009 to 2011.
According to the official timeline, the waterfront Viera location at the corner of Viera and Lake Andrews boulevards is set to open in 2025. But King said the smaller Tampa bar could open its doors first, likely in 2024.
While California may still be king of the hill with its abundance of classic and modern Tiki bars, constant events and confluence of Polynesian Pop’s movers and shakers, another sunny state on the opposite side of the country is quickly becoming a must-visit destination for more than its beaches and theme parks.
Worlds collide: The Mai-Kai’s manager, Kern Mattei, runs into Don the Beachcomber beverage director Marie King backstage in the cocktail prep area at Tiki Oasis in San Diego in August. They will both be very busy in 2024 with their establishments in Florida. (Photo by Hurricane Hayward)
This weekend’s return of Tiki Fever in Sarasota reminds us of all the things that make Florida a hot spot for seekers of a vintage experience. The event takes place at a classic retro resort and the state’s oldest Tiki bar (Bahi Hut). It includes four days of revelry featuring top bands, presenters, vendors, and more. It’s a relatively new event, celebrating its third gathering Thursday-Sunday, Oct. 5-8.
But next year is when it really heats up. A promising new weekender, Tiki-a-Go-Go, will debut in April in Orlando. The state’s vanguard Tiki event, The Hukilau, will return to southeast Florida in June.
Early 2024 should also mark the return of perhaps the state’s No. 1 destination for fans of classic Tiki, the revered Mai-Kai Restaurant and Polynesian Show. If that’s not enough, Florida is ground zero for the resurrection of the Don the Beachcomber restaurant brand. The Florida-based parent company plans to open at least two new locations in the state between now and the end of 2025.
The Hukilau draws cocktail and Tiki experts from around the world, including David Wondrich (left) and Jeff “Beachbum” Berry. (Photo by Hurricane Hayward / June 2023)
Sure, we’re still home to the ubiquitous “Florida Man,” often oppressive humidity, and increasingly questionable politics. But for all the reasons above, and more outlined below, Florida deserves to become a must-visit destination for fans of classic Tiki as well as the modern revival.
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FLORIDA TIKI EVENTS
Here’s a preview of the state’s three major weekenders, plus a roundup of other events of interest. (Florida-based artists, musicians and businesses are highlighted throughout the rest of this story with links.)
The Mai-Kai and The Atomic Grog are headed to Tiki Oasis! We’re honored to be joined by manager Kern Mattei and creative director “Typhoon Tommy” Allsmiller at the world’s original and largest Tiki weekender Aug. 2-6 in San Diego.
The 23rd annual event at the Town and Country Resort features live entertainment (Man or Astroman, The Tikiyaki Orchestra, Messer Chups, The New Les Baxter Orchestra, Shorty’s Swingin’ Coconuts, King Kukulele, Medusirena), seminars (Sven Kirsten, Charles Phoenix, Jeff “Beachbum” Berry, Ian Burrell), artists, vendors, and much more.
Tiki Oasis guests will enjoy five nights and four days of poolside lounging, fashion shows, room parties, live bands and DJs, a curated art exhibit, a gigantic Tiki marketplace, tropical cocktails curated by top mixologists, plus much more.
Click here for event tickets, ranging from $40 for Wednesday to $499 for a deluxe Wednesday-Sunday pass. If you have kids in tow, don’t fret. Tickets cost just $35 for ages 6 to 17. Children 5 under are free.
Click below for tickets to the seminars, which must be purchased separately.
Jim “Hurricane” Hayward (left) is participating in Tiki Oasis 2023 with two key members of The Mai-Kai team: manager Kern Mattei and creative director “Typhoon Tommy” Allsmiller. (Mai-Kai photo)
For the first time in event history, South Florida’s historic Mai-Kai will be on hand for not one, but two official presentations. Last year, designer and artist Allsmiller taught a sold-out, two-day shelf-building class shortly after diving into his work restoring The Mai-Kai. This year, he’ll be featuring one of his restored vintage lamps from The Mai-Kai in a lamp show that runs all weekend.
On Friday, Hayward and Mattei will present a seminar on one of The Mai-Kai’s most iconic cocktails, the Derby Daiquiri. On Saturday, they will be joined by Allsmiller for a presentation jam-packed with the latest information on the restoration and reopening.
Here are are more details on the events:
The Derby Daiquiri and Beyond: How to Create Your Own Classic
Hosted by Kern Mattei and Jim “Hurricane” Hayward
2 p.m. Friday, Aug. 4, $45 [BUY TICKETS]
In 1958, Mariano Licudine created the Derby Daiquiri, one of the most celebrated drinks of the mid-century tropical cocktail boom.
The Mai-Kai’s Derby Daiquiri was one of the most celebrated cocktails of the mid-century, a simple riff on the Cuban classic by master mixologist Mariano Licudine. Six decades later, it remains one of the most popular drinks on the historic restaurant’s menu. It also provides a case study on how a vintage recipe can be enhanced by just a few simple tweaks, creating something new and exciting. Join The Mai-Kai’s longtime manager, Kern Mattei, and cocktail blogger Jim “Hurricane” Hayward for an examination of Licudine’s genius as they guide you toward creating your own signature classic.
About Kern and Jim
Kern Mattei was born into The Mai-Kai family and has worked there since his youth, from barback and bartender to the past three decades as manager. His father was the GM before him, and his mother performed in the stage show. His unique position makes him intimately familiar with the restaurant’s famous cocktails, their history and the secret recipes. During the current refurbishment, he runs the takeout cocktail program, providing quarts and gallons of classics like the Barrel O’ Rum and Black Magic to thirsty locals. Blogger and journalist Jim “Hurricane” Hayward has covered The Mai-Kai for more than a decade, documenting and recreating the cocktail recipes in exacting detail. As we approach a late 2023 reopening, The Atomic Grog has become a key source of information on The Mai-Kai restoration project.
Mariano Licudine serves the Derby Daiquiri in Puerto Rico in 1959. The seminar will reveal The Mai-Kai’s relationship with the Rums of Puerto Rico trade group. (From Potions of the Caribbean, courtesy of The Mai-Kai)
Seminar sneak preview
Here’s a glimpse of what you can expect during the first-ever official Mai-Kai cocktail seminar at Tiki Oasis:
Three different Daiquiris will be served by the Tiki Oasis cocktail crew, including the Derby, as we reveal and dissect each recipe.
Rare and never-before-seen images from the archives will be shown, including Mattei family photos.
We’ll take the most detailed look yet at the creation and explosive popularity of the Derby Daiquiri, known as “the $100,000 Drink.”
The seminar will conclude with the premiere of a new recipe created especially for Tiki Oasis and San Diego.
The Mai-Kai is in the midst of a multi-year, multimillion-dollar restoration and renovation project. (Photo by Hurricane Hayward / July 2023)
Tiki History Reimagined: The Restoration and Reopening of The Mai-Kai
Jim “Hurricane” Hayward with “Typhoon Tommy” Allsmiller and Kern Mattei
2:30 p.m. Saturday, Aug. 5, $20 [BUY TICKETS]
The Mai-Kai is a miraculous survivor. The South Florida historic landmark endured a near-catastrophic roof collapse in late 2020 but found new owners with deep pockets and an ambitious vision to preserve it for generations to come. When the restoration of the 66-year-old Polynesian palace is complete, it will be meticulously returned to its former glory and also include millions of dollars in enhancements that respect the past and charge boldly into the future. In this multimedia presentation, embedded journalist Jim “Hurricane” Hayward of The Atomic Grog blog will take you behind the scenes at The Mai-Kai. He’ll be joined by two key members of The Mai-Kai team: Creative director “Typhoon Tommy” Allsmiller will offer unique insights into the painstaking restoration efforts, while longtime manager Kern Mattei will provide up-to-the-minute news on the renovation project, along with his unique perspective on Mai-Kai history.
Creative director “Typhoon Tommy” Allsmiller (right) has been joined by fellow Florida artist and craftsman Scott “Flounder” Scheidly for the ambitious job of restoring the interior of The Mai-Kai, including more than 100 vintage lamps. (Photo by Hurricane Hayward / July 2023)
About The Mai-Kai team
Jim “Hurricane” Hayward is a veteran journalist and blogger, best known for The Atomic Grog blog – covering Tiki events, music, art cocktails and culture since 2011. Along with its popular Mai-Kai cocktail guide, the blog has become the go-to source of information on the landmark restaurant’s closing, sale, restoration, and reopening. Typhoon Tommy is a multiple Thea Award-winning scenic artist with 13 years of experience in the theme park industry. After turning his talents full-time to creating magical escapes in the world of Tiki, he became creative director and designer for The Mai-Kai renovation project in 2022. Kern Mattei grew up at the historic restaurant during its heyday and now leads the efforts to modernize the infrastructure while maintaining as much of its original beauty as possible. He has been general manager since 1993, following in the footsteps of his father, Kern Mattei Sr. (1964-1991).
As if symposiums and cocktails from luminaries including Jeff “Beachbum” Berry and David Wondrich weren’t enough, The Hukilau has added a flamboyant garnish to its 21st Tiki weekend: An all-star lineup of 17 guest bars that will serve tasty tropical drinks throughout the June 8-11 event on the South Florida oceanfront. NEW:The Hukilau 2023 countdown: Full schedule and updates as 21st Tiki weekender approaches
The list includes some historic names (The Mai-Kai, Don the Beachcomber, Tonga Hut), key bars in the modern Tiki revival (Dirty Dick, Hidden Harbor, Inferno Room), plus many returning favorites (Esotico Miami, Tiki Tatsu-ya, Tiki Underground). All will be crafting drinks throughout the four days of pool and beach parties, symposiums, nightly bungalow parties, plus more. Pop-up bars and bartenders:See the full lineup of participants Bonus cocktail recipe below:Passport to Martinique from VenTiki
Also confirmed this week is a list of more than 30 artists and vendors who will be selling their wares in the Tiki Treasures Bazaar. They range from noted artists (Kymm! Bang, Robert Jimenez, Tom Fowner), to longtime Tiki merchants (Aloha Art and Alligators, The Modern Historic), to event newcomers (Bamboo Betty Wear, Trader Van’s). Tiki Treasures Bazaar:See the full lineup of participants
The Hukilau 2023 – June 8-11 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (The Hula Girls, The Intoxicators, The Disasternauts, Shorty’s Swingin’ Coconuts, The Swingin’ Palms, Skinny Jimmy Stingray, Dan Cunningham), symposiums (Jeff “Beachbum” Berry, David Wondrich, Matt Pietrek, Garret Richard, Spike Marble, Tiki Tom-Tom), guest bars, rum tastings, pool parties, beach parties, Tiki Treasures Bazaar, plus more.
* TheHukilau.com | Instagram | Facebook page and group Previous coverage:The Hukilau 2023 preview: 21st Tiki weekender in June is nirvana for cocktail fanatics
Among the Tiki cocktail authors scheduled to appear at The Hukilau 2023 are (from left) Jeff “Beachbum” Berry, Garret Richard, and Matt Pietrek.
Joining Southern California’s The Hula Girls are two other bands from the New Jersey-based Hi-Tide Recordings label. Shorty’s Swingin’ Coconuts (Long Beach, Calif.) will be promoting a new vinyl LP, Surf Shack Shindig, scheduled to be released this summer. The Swingin’ Palms (Albany, N.Y.) will perform their signature lei’d back Hawaiian instrumentals, while Hi-Tide owners Vincent Minervino and Magdalena O’Connell will join the party with their distinctive DJ sets.
Rounding out the musical lineup are four Florida-based acts. The Intoxicators (Tallahassee), The Disasternauts (parts unknown), and Skinny Jimmy Stingray (Deerfield Beach) all perform hard-driving instrumental rock, liberally mixing original tunes with surf classics. South Florida’s Dan Cunningham, on the other hand, is a classic crooner and one of the area’s top Elvis tribute performers.
The Beachcomber Resort & Club is located on the Atlantic Ocean in Pompano Beach. (Official photo)
The Hukilau is centered around pool parties featuring live music and cocktails at the scenic Beachcomber Resort on the Atlantic Ocean in Pompano Beach, just north of Fort Lauderdale. There will also be two beach parties and nightly bungalow parties. The Tiki Treasures Bazaar and the symposiums are held under tents and thatched huts around the resort property. The overall vibe and festive atmosphere creates a legitimate South Seas paradise in the tropics.
All 140 rooms at the Beachcomber are sold out, but The Hukilau’s villagers can get a special rate at the Plunge Beach Resort, about 2 miles south in Lauderdale By the Sea. Reserve a room via the link on The Hukilau website or call 407-536-2763. Use group code “HUKI” to get the discount.
Event tickets range from $149 (plus service fee) for the Saturday-only Palm Pass, to $599 (plus fee) for the four-day South Seas Pass. The top-tier pass includes many perks, including a VIP lounge, reserved seating at symposiums, and early access to the bazaar. The South Seas and Aloha pass ($359) include all presentations and parties, plus unlimited cocktails.
Among those returning to The Hukilau in 2023 are the Inferno Room (left), Scotty Schuder of Dirty Dick, and Daniele Dalla Pola of Esotico Miami. Photos from The Hukilau 2022 (left) and 2018 (right) by Hurricane Hayward; center photo by Chris Kridler, 2018)
GUEST BARS: 17 top bar teams serve up signature drinks
A staple of The Hukilau, cocktails crafted by some of the world’s top Tiki bartenders are available throughout the event at no extra charge. Indulge freely (and responsibly) as you enjoy the music, symposiums and many other happenings around the Beachcomber resort. Here’s the lineup of bars for 2023, which includes many returning favorites:
The Feb. 22 birthday of Tiki bar pioneer Don the Beachcomber (1907-1989) is typically a red-letter day for many bartenders and home enthusiasts, who celebrate by mixing up classic tropical cocktails to toast the originator of such iconic drinks as the Zombie, Nui Nui, and Three Dots and a Dash. This custom has intensified recently with the announcement of new book and film projects that celebrate the life of times of the creator of what’s now known as Polynesian Pop, aka Tiki culture.
But the occasion gained special importance this year with the announcement that a Tampa-based hospitality company will begin rolling out a chain of new Tiki-themed restaurants featuring the Don the Beachcomber branding in 2023. According to a press release from 23 Restaurant Services, “there are currently two Don the Beachcomber restaurants and bars under development in Central Florida, with the first slated to open by the end of the year.”
The company’s president, Marc Brown, said in the release that he expects as many as 10 to 15 restaurants to be spread across the Southeast over the next several years, with plans to expand nationally. Brown’s company bought the rights to the Don the Beachcomber brand in 2021, aiming to incorporate it into its successful Tiki Docks concept in the Tampa-St. Petersburg area.
Ernest Raymond Gantt, aka Don the Beachcomber, was a former bootlegger who kicked off the Tiki craze with his first bar in Hollywood, Calif., in 1933. Within a few years, imitators sprang up across the country. (Courtesy of 23 Restaurant Services)
The birthday of Donn Beach, who legally changed his name from Ernest Raymond Gantt after the success of his Don the Beachcomber restaurants in the 1930s, seemed like a great time to announce the ambitious plan that 23 Restaurant Services calls “an expansive growth strategy.”
“Each of the restaurants will feature the eccentric, Polynesian-inspired design and flamboyant, rum-based drinks that have become synonymous with Don the Beachcomber locations for more than 90 years,” the press release says.
“Don the Beachcomber is the most iconic brand in Tiki history, so it’s impossible to overstate how excited we are about what lies ahead,” Brown said. “We look forward to leveraging our expertise in management and operational excellence to reintroduce the world to the legend that is Don the Beachcomber.”
To accomplish this, 23 Restaurant Services will be guided by an advisory board featuring some of the top artists, writers, and bartenders from the current Tiki scene:
John Mulder, a Florida-based artist and designer whose Eekum Bookum Tiki Mugs makes some of the most in-demand products on the market.
Danny “Tiki Diablo” Gallardo, a California-based designer of carvings, mugs, and full bar interiors who has outfitted some of the world’s top Tiki establishments.
Marie King, who will lead the new Don the Beachcomber cocktail program, previously managed the venerable Tonga Hut in Los Angeles. She has been a leader and mainstay in the industry since running the bar at the Don the Beachcomber in Southern California before it closed in 2018. (Photo by Hurricane Hayward from The Hukilau 2022 in Pompano Beach)
“Assembling this dynamic and legendary group of experts to serve as our advisory board was the first step in developing a plan to share and represent the history and life of Don the Beachcomber with the utmost authenticity,” Brown said. “We could not be more excited to share the work we are doing together to bring Don the Beachcomber back to life.”
In addition to the advisers, Brown has taken a huge first step in bringing back Don the Beachcomber’s classic cocktails by , former beverage director and general manager of Tonga Hut in Los Angeles, as director of beverage for 23 Restaurant Services. King also served as beverage director of the last Don the Beachcomber restaurant in the continental U.S., located in Huntington Beach, Calif., from 2009 to 2018. Like 23 Restaurant Services, the owners of this location purchased the name and did not have any connection to the original company.
