As November approaches and most of the country starts to buckle down for the winter, South Florida’s thoughts turn to … RUM, of course. More specifically, the Miami Rum Festival in Coral Gables, which celebrates the world’s most diverse spirit with three days of seminars and tasting events that target everyone from newbies to high-end enthusiasts, to industry professionals.
But the Miami Rum Renaissance Festival is the grand daddy of them all in the hottest of the rum hotbeds, launched in 2009 by longtime rum collectors and enthusiasts Robin and Robert Burr, author of Rob’s Rum Guide. This year’s gathering will be fifth at the historic Coral Gables Woman’s Club and the 15th overall.
Rum giant Bacardi, which has its American headquarters in Miami, regularly sends representatives to the Miami Rum Festival. (Photo by Hurricane Hayward / Nov. 12, 2023)
“South Florida is the number one rum market in the world and its only fitting that we present Miami Rum Fest as the best rum tasting program in the United States once a year in this location,” Robert Burr is quoted as saying. “Its also a chance for the international rum community to come together, from the islands of the Caribbean and the Americas to Europe, Asia, Australia, Africa and beyond.”
The participating brands are carefully curated by the Burrs, reflecting both their interests in the global variety but also boutique and local producers who may not yet be major players. The website lists 68 different brands, and you can expect most to bring multiple expressions of their rum to the grand tasting, set for 2 to 5 p.m. Sunday, Nov. 10. If you buy a VIP ticket, you get early entry at 12:30.
If you want to dive deeper into the history and techniques used to create today’s finest rums, be sure to check out the seminars on Saturday, Nov. 9, at the Marriott. One ticket allows you access to all three, including Tiki Evolution: The Historic Rums and Iconic Cocktails of The Mai-Kai, which I’ll have the pleasure of presenting along with Kern Mattei and Cory Starr, the longtime manager and new beverage director at the Fort Lauderdale restaurant (est. 1956).
While I’ve attended and covered the festival for the blog nearly every year (see links below), this will be The Atomic Grog’s first seminar and our first time participating since the memorable Zombie Jamboree cocktail competition hosted by Jeff “Beachbum” Berry in 2011. We hope to see you there!
Robert and Robin Burr (center) with their staff at the 2019 Rum Renaissance Festival. (Photo by Miles Maximillian Vrahimis)
Following is a rundown on what you can expect at the 2024 festival.
Saturday’s seminars
The Miami Rum Festival has always offered a wide array of seminars and expert master classes for its participants. In recent years, these educational opportunities have been held on the event’s first day at the Marriott Courtyard Coral Gables, less than a mile from the tasting venue at the Coral Gables Woman’s Club.
That’s not to say the seminars don’t involve tasting rums. To the contrary, many of the intimate events have featured numerous samples of rare and exclusive spirits. The all-inclusive ticket ($79) also includes food and refreshments served during the breaks between seminars. Seating is limited, so advance reservations are encouraged. Get your seminar ticket now.
Imagine the Olympics without a closing ceremony. The Super Bowl without a halftime show. The equivalent in the Tiki world is The Hukilau without The Mai-Kai, which has been the unfortunate “new normal” amid the historic South Florida restaurant’s ongoing restoration project in the wake of its closing in late 2020 due to a severe back-of-house roof collapse.
A view of The Mai-Kai from Federal Highway before the tour groups arrived on June 7. (Photo by Hurricane Hayward)
For 17 years, the elaborately themed Polynesian palace was the centerpiece of the annual gathering of Tiki enthusiasts from around the world. It hosted a spectacular main event that filled the entire 600-capacity venue to the brim with Hukilau attendees for two performances of the Polynesian Islander Revue in the main dining rooms, plus bands such as Los Straitjackets and Tikiyaki Orchestra performing all night in the Molokai Bar and Tahiti dining room. Related:The Mai-Kai through the eyes of The Hukilau villagers (2021)
There were also annual pre- and post-event parties, memorable symposiums, movie screenings, and lots more. Even when there was nothing scheduled, you couldn’t keep The Hukilau passholders, affectionately known as “villagers,” away from The Mai-Kai during its popular nightly happy hour in the bar.
For many villagers, the Molokai Bar is the space they remember the most, which made this year’s event even more special. Following a cocktail party held outside under the porte-cochère during the first post-pandemic Hukilau in September 2021, there have been no opportunities for guests to visit amid the massive reimagination of the 2.7-acre property in Oakland Park.
In 2024, the timing was right. Hukilau organizer Richard Oneslager (part of the investment team backing the $15 million in renovations) made good on his promise that villagers would return to The Mai-Kai this year. Multi-day passholders were given access to exclusive tours on June 7 that allowed them to get a peek inside many of the finished spaces, starting in the beloved Molokai. A full reopening is expected in late summer to early fall.
Mai-Kai creative director “Typhoon Tommy” Allsmiller and artist Scott “Flounder” Scheidly (left) enjoy The Hukilau festivities at the Beachcomber Resort on June 6. Artist Tom Fowner, who is also working on the restoration efforts, makes a hat from palm leaves while vending in the Tiki Treasures Bazaar on June 8. (Photos by Hurricane Hayward)
Large busses transported around 50 villagers at a time from The Hukilau headquarters at the oceanfront Beachcomber Resort in Pompano Beach. Throughout the day, four groups made the 5-mile pilgrimage, meaning several hundred got the chance to look behind the curtain and meet the manager and two of the creatives deeply immersed in the project.
The tours were led by 30-year general manager Kern Mattei, creative director “Typhoon Tommy” Allsmiller, artist Scott “Flounder” Scheidly, and this writer (Hurricane Hayward of The Atomic Grog). The groups were organized by another 30-year veteran, Mai-Kai sales and marketing director Pia Dahlquist, who was handling the planning and logistics for The Hukilau
Our previous story covered the highlights of the experience enjoyed by the villagers, which included complimentary cocktails and a rare chance to pick up Mai-Kai merchandise. In this story, we’ll go into more detail on exactly what we saw during the tours, along with additional exclusive photos of the Molokai Bar.
What villagers didn’t see was all the work that went into the preparations before they arrived. During the week before the Friday event, The Mai-Kai renovation crew (which also includes artist Tom Fowner) was joined by Hukilau volunteers who helped them get the tour sites cleaned up and looking shipshape.
Rich Allsmiller helps restore one of the model ships displayed throughout the nautical themed areas of The Mai-Kai. Click for larger image. (Photos by Hurricane Hayward, Marina Anderson / Official Mai-Kai photo)
Speaking of ships, when it came time to restore some of the scale models that adorn the Molokai Bar, Allsmiller turned to an expert close to home. His dad, Rich Allsmiller, briefly joined the crew to lend his expertise as a world-class model builder. (In April, the Allsmiller boys discussed this topic in a presentation on the iconic Nautilus from the film 20,000 Leagues Under the Seaat Tiki-a-Go-Go.)
Mattei and his team also had to plan the tour logistics well in advance, coordinating with Dahlquist. They came up with a flawless plan that allowed each of the four busloads to have roughly 2 hours at the restaurant, including smaller 20-minute guided tours.
There was a lot to see, and the villagers were eager to do as much as possible. Here’s an overview of what each busload experienced.
You know the summer event season is underway when The Hukilau blows through South Florida in early June, serving up a whirlwind weekend of live music, expert symposiums, pool parties, vendors, and cocktails crafted by notable bartenders from around the world. As a bonus this year, hundreds of Hukilau passholders were invited to attend an event inside freshly renovated spaces of the historic Mai-Kai restaurant for the first time in five years. RELATED:The Hukilau 2024 live coverage, photos and video from social media
A power trio of authors at The Hukilau 2024 (from left): Matt Pietrek, David Wondrich and Jeff “Beachbum” Berry. (Photo by Hurricane Hayward / June 8, 2024)
The Hukilau 2024 – June 6-9 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (Messer Chups, Surfer Joe, L’Exotighost, Slowey and the Boats, Lords of Atlantis, The Intoxicators, The Disasternauts, The Mermers, Skinny Jimmy Stingray), symposiums and classes (Jeff “Beachbum” Berry, Ian “Rum Ambassador” Burrell, David Wondrich, Matt Pietrek, Daniele Dalla Pola, Spike Marble, Marie King, Lucky Munro), 20+ guest cocktail bars, pool parties, Tiki Treasures Bazaar, plus more.
• The Hukilau on social media: Instagram | Facebook page and group
The location is also hard to beat. While South Florida’s heat and humidity can be stifling at this time of year, the location of a boutique hotel directly on the Atlantic Ocean with its gentle breezes and beachfront access makes up for that. The Hukilau takes over the entire 140-room Beachcomber Resort for three nights and parts of four days, meaning the immersion in a tropical paradise is complete. Attendees spill over into other beachfront hotels, and classes were also held this year in a nearby event space.
After more than 20 years (this was the 21st live event in South Florida and 22nd overall), event attendees (known as “villagers”) know what to expect with the weather. Sporadic showers are welcome to cool things off, but this year was even hotter than usual, averaging around 90 in the day and 78 in the evening. Many activities are held outdoors, which can be a challenge.
The Hukilau’s Saturday’s pool party at the Beachcomber Resort. (Photo by Hurricane Hayward / June 8, 2024)
But the resort’s pools and shaded areas, not to mention all the cool beverages, gave guests ample ways to beat the heat. Other than an early Saturday storm, the event was free of rain and nobody seemed to mind the challenges Mother Nature presented. Like Tiki itself, the event was the perfect escape from the daily grind.
As detailed in our full preview in March, the lineup of bands performing this year had an unprecedented global flair. Surf and exotica groups dominated, and musicians hailing from Russia, Spain, Italy and around the United States made the trek to perform on the main poolside stage as well as several other spots around the Beachcomber property.
The performances lived up to the hype and anticipation with all the bands delivering top-notch sets, from the Mermers on Thursday night to the Saturday night headlining hijinx of The Disasternauts. Saturday’s early afternoon rain slowed the momentum but couldn’t stop the party. Slowey and the Boats shifted to an evening set under the courtyard tent, where they also played Friday night to give the bungalow parties a perfect laid-back soundtrack. They also performed poolside on Friday afternoon.
Russia’s Messer Chups enjoy their debut set at The Hukilau on Friday night. (Photo by Hurricane Hayward / June 7, 2024)
Messer Chups, L’Exotighost and Lords of Atlantis all played The Hukilau for the first time, while Surfer Joe made his second appearance. They peformed on the main stage both Friday and Saturday, allowing villagers more opportunity to catch these rare treats. Hukilau stalwarts The Intoxicators also played twice, headlining Thursday night under the South Tiki Hut and returning for a blistering afternoon set poolside on Saturday. And don’t forget local guitar slinger Skinny Jimmy Stingray, who kicked off Saturday’s party on the main stage.
Below you’ll find photos of all the bands presented in chronological order. We also captured six of the nine bands on video. You can watch the full song clips below, or click here and bookmark our Hukilau 2024 playlist on YouTube for future enjoyment.
Returning to The Hukilau seven years after their 2017 debut, The Mermers bought tons of talent and creativity to their set of instrumental alternative surf and exotica. The foursome from Gainesville, Fla., has two albums to its credit and performs extensively across the region.
The Mermers open The Hukilau’s Thursday night festivities under the South Tiki Hut. (Photo by Hurricane Hayward / June 6, 2024)
Hailing from Madrid, Spain, L’Exotighost brought a new spin on classic exotica to The Hukilau with a distinctive style that employed guitar, drums and bass ukulele, plus vibraphone, theremin and other exotic sounds. The four-piece band’s poolside sets Friday and Saturday featured songs from its latest album, Kamongo (2022), available on Hi-Tide Recordings.
L’Exotighost performs Friday afternoon on The Hukilau’s main stage. (Photo by Hurricane Hayward / June 7, 2024)
For the 22nd time, Tiki enthusiasts known as “villagers” enjoyed a long weekend full of surf and exotica music, expert symposiums, artists and vendors, world-class cocktails, and much more. The oceanfront location in South Florida was the perfect setting for the revelry. More on YouTube:Live videos of six of the performing bands More Hukillau 2024 highlights: The Atomic Grog’s photos, video and memories
The Hukilau 2024 – June 6-9 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (Messer Chups, Surfer Joe, L’Exotighost, Slowey and the Boats, Lords of Atlantis, The Intoxicators, The Disasternauts, The Mermers, Skinny Jimmy Stingray), symposiums and classes (Jeff “Beachbum” Berry, Ian “Rum Ambassador” Burrell, David Wondrich, Matt Pietrek, Daniele Dalla Pola, Spike Marble, Marie King, Lucky Munro), 20+ guest cocktail bars, pool parties, Tiki Treasures Bazaar, plus more.
* The Hukilau on social media: Instagram | Facebook page and group
As The Mai-Kai prepares for an invasion of Hukilau villagers this week, the expansive restoration project continues to engulf the 2.7-acre historic property. Passholders treated to special tours will see several of the fully restored indoor guest areas, but the massive parking lot project remains in low gear until all the permits are in place.
Since our last update at the end of April, several projects have advanced while others await a green light to take flight. The new kitchen, bar and back-of-house areas continue to come to life while creative director “Typhoon Tommy” Allsmiller and his team add their finishing touches. They also continue to restore, replicate and reimagine many other areas across the property.
A view of The Mai-Kai from Federal Highway. At right you can see the work being done to restore the rock work. (Photo by Hurricane Hayward, May 2024)
The Hukilau offers guided tours of The Mai-Kai
Multi-day passholders attending the long-running Tiki weekender will get exclusive guided tours of The Mai-Kai on Friday, June 7. [See previous coverage] They will be escorted in small groups, allowing for a unique glimpse into the day-to-day operations of the renovation crew.
Upon arrival, tour attendees will receive a restoration update as they gather in The Molokai bar for a cocktail. They will then break into smaller groups for a behind-the-scenes sneak peek at some of the restored dining rooms and reimagined back-of-house areas.
There will be a strict “no photos” policy inside The Mai-Kai. The owners and staff request that guests respect their desire to be the ones to reveal their finished work. The creative director suggests the proper mindset: “Just take it in with your eyes, and know that you’ve seen something that nobody else has seen.” The tours will be given by Allsmiller, artist Scott “Flounder” Scheidly, manager Kern Mattei, and yours truly. I hope to see you there!
Operating under these same photo guidelines, we visited the restaurant in late May to get an update on the $15 million project that kicked off in early 2022 following the partnership between the founding Thornton family and a new ownership team led by historic preservationist Bill Fuller of Barlington Group. The sale was necessary after a catastrophic back-of-house roof collapse in October 2020 that destroyed the 1970s-era kitchen in the 67-year-old facility.
We got an update on the new kitchen and bar from Mattei, the longtime manager, plus news from Allsmiller on his projects. Photos of the outdoor area also show some slow progress on prep work for the ambitious reimagination of the entry experience and parking lot.
At left is a finished lamp, shared on Instagram by Scott “Flounder” Scheidly on May 16. “There’s still a ton of work to do at The Mai Kai but I’m starting to see the light at the end of the tunnel,” he wrote. Fellow artist Tom Fowner shared the photo at right that shows the condition of some of the massive hanging lamps in the showroom, before and after restoration.
Among the project updates from Mattei and Allsmiller:
There’s probably no better tour guide through the exotic landscape of carvings, masks and other Oceanic art contained within The Mai-Kai than Will Anders. The South Florida artist first explored the historic property as a child in the ’60s, became its exclusive cigarette vendor for decades, then transitioned into an artistic career that saw him carve the most significant large tikis added during the new millennium. See below:Audio walking tour with Will Anders, Kern Mattei (2018)
Artist Will Anders is a self-taught expert at recreating Mai-Kai carvings in cement using molds made from the originals. (Photos by Tiki Tom-Tom for Polynesiacs: Tiki at Home)
But some of his most important contributions to the restaurant’s 2.7-acre property aren’t original creations at all. Over the past 20 years, Anders took on a unique role as a sort of “keeper of the tikis.” If you see a small or medium-sized figure or art piece in the back garden and other outdoor areas, it’s likely it was replicated by Anders in his nearby compound with his own cement mix using molds curated by the founding owners.
It’s a fascinating story that will be explored during a presentation on June 8 at The Hukilau, the annual Tiki weekender that has been joined at the hip with The Mai-Kai since 2003. Anders will share a tale or two during The Mai-Kai from the Outside In, which will reveal the artist’s back-story, his carving tips, his approach to creating cement tikis, plus lots more.
The Atomic Grog is honored to be hosting this exclusive look at Mai-Kai history with Anders. It starts early (10:30 a.m.), the perfect way to kick off The Hukilau’s Saturday schedule. We may even have a special cocktail for attendees to enjoy and start their day right. The presentation is included in all multi-day passes.
Carvings by Will Anders featured at The Mai-Kai include King Kai (left) and Hiroa Nui, shown sporting new coats of sealant in June 2023. His Hawaiian Lono (left) stands with tikis carved by fellow Florida artists Jeff Chouinard and Tom Fowner at the entrance to The Mai-Kai in September 2021. (Photos by Hurricane Hayward)
Below you’ll find more info on The Hukilau and Anders, including photos and audio of a special walking tour we conducted with manager Kern Mattei in 2018. The walk-through of much of The Mai-Kai property in suburban Fort Lauderdale was recorded for an episode of Marooned: A Texas Tiki Podcast. Now, as the restaurant nears the final stages of its multi-year, multimillion-dollar restoration project, it’s an interesting look back at the state of the property around six years ago.
The Hukilau – June 6-9 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (Messer Chups, Surfer Joe, L’Exotighost, Slowey and the Boats, Lords of Atlantis, The Intoxicators, The Disasternauts, The Mermers, Skinny Jimmy Stingray), symposiums and classes (Jeff “Beachbum” Berry, Ian “Rum Ambassador” Burrell, David Wondrich, Matt Pietrek, Daniele Dalla Pola, Spike Marble, Marie King, Lucky Munro), 20+ guest cocktail bars, pool parties, Tiki Treasures Bazaar, plus more.
* The Hukilau on social media: Instagram | Facebook page and group Previous coverage: Symposiums, vendors and more announced for 22nd Tiki weekender June 6-9
Mai-Kai from the Outside In – Saturday (June 8), 10:30 a.m. Don’t rush inside – learn about the history of the gardens and tikis outside from artist and carver Will Anders. Forty years of personal Mai-Kai stories up to and including the current restoration of the historic tikis. Will’s tales are woven with threads of passion and reverence, offering a glimpse into the soul of this sacred sanctuary. So, linger a while, and let the whispers of history caress your senses, for in these moments of reflection lies the true essence of our enchanted realm. – From TheHukilau.com
Will Anders teaches a carving class during The Hukilau 2016 in the lounge at the top of the Pier 66 hotel. (Photo by Sherill Gross)
In addition to his long history with The Mai-Kai, Anders has been associated with The Hukilau for decades. His art pieces gained a cult following after he showed them in the Tiki Treasures Bazaar. He then began sharing his knowledge as a presenter and instructor. His hands-on classes have included DIY – Carving 101 (2016) and Carve Your Own Tiki Pendant (2017- 2019).
Anders is a true old-school artist with no website and little social media presence. You can easily find him, however, on the Tiki Central message board, where his long-running “Will carve” thread is chock full of photos of his latest work. For a deeper history on The Mai-Kai’s Tiki carvings, click here.
Some wider exposure came recently when Anders was featured in Polynesiacs: Tiki at Home, the popular book on home bars and collectors from author Tiki Tom-Tom, published by Wonk Press in 2023. The peek inside Anders’ home studio tells the origin story of the veteran carver, who discovered The Mai-Kai in sleepy Oakland Park, Fla., as a bike-riding youth who had to be chased from the Tiki gardens by restaurant staff.
As Tiki Tom-Tom tells it: “Will was nine years old, living just a few blocks away with his parents. His family, like many others, were Jersey transplants. For Will, it was the beginning of a lifelong love affair with tikis at the Mai-Kai.”
Just a few of the many tikis created by artist Will Anders in his home studio. (Photos by Tiki Tom-Tom for Polynesiacs: Tiki at Home)
The affair later included decades of seemingly mundane work: Filling the cigarette machine inside the historic restaurant. But this was not only a thriving business for Anders, it kept him coming back to study more than just the cocktails. He became enamored with the rich decor and artistry of The Mai-Kai, especially the large carved tikis.
Anders became a carver relatively late in life at age 40, but just in time to put his indelible stamp on The Mai-Kai. His early carvings caught the attention of management, and he eventually contributed two giant tikis to the rear garden: King Kai and Hiroa Nui. A notable third carving became part of a trio that greets guests under the porte-cochère.
The East Coast’s longest-running Polynesian Pop weekender features an all-star lineup of musical, mixological and scholarly talent for its annual gathering in South Florida next month. In other words, The Hukilau 2024 is a top-tier smorgasbord of Tiki delights.
The Hukilau attracts retro and modern “villagers” from near and far. (Ash and Simona at The Hukilau 2023 / Photo by Hurricane Hayward)
With the early June dates just around the corner, organizers have been busy finalizing all the various seminars, classes and expert presentations featuring some of the top names in the spirits world. Fans of the worldwide instrumental surf scene will happy to see the schedule features some of the top bands playing on multiple nights.
Along with the plethora of guest bartenders, nightly bungalow parties, and marketplace full of artists and vendors, the challenge (as usual) will be how much fun The Hukilau’s “villagers” can pack into the four-day event. Following is a handy guide that might help.
The Mai-Kai will be the site of exclusive tours by The Hukilau passholders on June 7, 2024. (Photo by Hurricane Hayward, January 2024)
This story will cover recently confirmed additions, including a day-by-day schedule, full lineup of classes and symposiums, the Tiki Treasures Bazaar vendors, plus the official 2024 mug. You’ll also find details on the exclusive tours of The Mai-Kai.
Rooms are still available, so if you plan on attending you should reserve now before they sell out. The Hukilau reservations are available only by phone at (954) 941-7830. Note: You must book three nights (Thursday-Saturday). If the Beachcomber sells out, or if you prefer a quieter hotel just 2 miles to the south, you can book a room at the Plunge Beach Resort via the link on The Hukilau website.
Author Jeff “Beachbum” Berry recalls a memorable past symposium during his appearance at The Hukilau in June 2023. (Photo by Hurricane Hayward)
After lodging is secured, you’ll want to start your Hukilau adventure on the tickets page, where you can secure your multi-day pass that will give you access to most of the fun at no extra charge. The passes page includes a breakdown of what you get with the South Seas ($599 + fees) and Aloha (379 + fees) passes. There’s also a Saturday-only Palm Pass ($169 + fees) that will get you into that day’s pool party (featuring all of the top bands), the Tiki Treasure Bazaar, and that evening’s bungalow parties.
While most presentations are included with a multi-day pass, premium tastings and classes require a separate tickets. All are listed on the site and noted below. Cocktails during the pool and bungalow parties are included with all passes.
Riding a wave of success following the February opening of the first of many new Don the Beachcomber restaurants, the team behind the ambitious brand re-launch took the stage at Tiki-a-Go-Go in Orlando earlier this month to offer a sneak preview of new locations planned for Florida.
The presentation before hundreds of faithful fans gathered in an expansive ballroom at the Caribe Royale Resort did not disappoint, revealing new details about the flagship restaurant that will be built just a stone’s throw from Walt Disney World. Parent company 23 Restaurant Services also broke the news of a new “brand within a brand” dubbed the Gantt Reserve Collection from Don the Beachcomber.
The new Don the Beachcomber bar concept was unveiled at Tiki-a-Go-Go in April 2024. (Photo by Hurricane Hayward)
This smaller, more bar-centric concept will be rolled out much faster than the 300-seat restaurant in Madeira Beach or the even larger one planned for the Orlando area. If the build-out goes according to plan, guests will be enjoying elevated Don the Beachcomber cocktails at Gantt Reserve Collection bars in Tampa this summer, then Plantation in southeast Florida in the fall.
We also learned that the Don the Beachcomber in Hamlin (opening in summer 2025) will feature not only views of the nightly fireworks at the Magic Kingdom, but also another Gantt Reserve Collection bar tucked inside, speakeasy style. Our full recap below will include details on these projects, new custom mugs, plus more information gathered after Tiki-a-Go-Go.
Justin Peterson (right) introduces the participants in the ‘Don the Beachcomber Returns!” panel at Tiki-a-Go-Go in April 2024. From left: John Mulder, Sven Kirsten, Marc Brown, Marie King, and Tim Glazner. (Photo by Hurricane Hayward)
Don the Beachcomber presentation caps first annual Tiki event in Orlando
The juxtaposition was intentional. The inaugural Tiki-a-Go-Go kicked off April 5 with a panel discussion on the restoration and reopening of The Mai-Kai, Florida’s historic Tiki temple that will soon return from a nearly four-year slumber. The daily programming wrapped up 30 hours later with a presentation on another legendary brand that recently re-launched in the Sunshine State with bold expansion plans.
The April 6 panel Don the Beachcomber Returns! was hosted by 23 Restaurant Services creative director Justin Peterson and featured company President Marc Brown, beverage director Marie King, author Tim “Swanky” Glazner, historian Sven Kirsten, and Eekum Bookum mug master John Mulder.
Before unveiling the news on planned openings, the group discussed the flawless debut of the first new restaurant and bar based on the legacy of Donn Beach, who kick-started the Tiki bar craze in 1932 with his groundbreaking speakeasy in Hollywood, Calif. His influence is still felt today with a new wave of tropical cocktail bars around the world paying him respect, inspiring a new film and upcoming book.
Bartenders set up for the grand opening of the Don the Beachcomber in Madeira Beach on Feb. 23, 2024. (Photo by Hurricane Hayward)
Peterson praised King and Jennifer Paci, director of new restaurant openings, for the smooth debut. “The food and drinks are just immaculate,” he said. He also gave a shout-out to the the artists who built the interior, notably Daniel “Tiki Diablo” Gallardo, Patrick Vassar, Tom Fowner, and Dave “Basement Kahuna” Wolfe.
King said she designed the cocktail menu based on historic Don the Beachcomber recipes, adding her own spin where appropriate: “I had the daunting privilege of re-creating a Don the Beachcomber menu with the mindset of ‘What would Donn do today?’ ” King is a veteran manager and bartender with decades of experience in the California scene, including a stint at the last Don the Beachcomber in Huntington Beach as well as 11 years at the venerable Tonga Hut in Los Angeles and Palm Springs.
The challenge in Florida, she explained, is introducing a beach/tourist crowd to a style of cocktails they may not be familiar with. So she tries to ease them in with lighter offerings, such as a Frosé featuring rum and rosé. “Donn didn’t have tequila drinks on his menu, but I think that today he would have reinvented his philosophy and brought in some tequila drinks,” King said. “So we do that as well.”
Marie King talks about her experience as beverage director for the new Don the Beachcomber restaurants during Tiki-a-Go-Go in Orlando on April 6. (Photo by Hurricane Hayward)
Another hurdle that took King out of her comfort zone was training the large, mostly inexperienced, staff on the nuances of Don the Beachcomber and Tiki culture. “We taught them who Donn was, who Sunny (Sund) was, what the business was, Hawaii, L.A., Chicago, the Mob, everything,” King said.
The training included everyone “from dishwasher to host,” utilizing the systems that Paci and 23 Restaurant Services employ to ensure a well-versed staff. “Everyone you come into contact with has a little bit of knowledge about what the legacy means,” King said. “You as the guests should feel like you’ve just walked into a Don the Beachcomber under their tutelage.”
But King’s most intense training was saved for her young bartenders, who she lovingly calls her “kittens.” She said she spent three days of boot camp “before any other soul walked in the building” with just the bartenders. “We did drills, we did mock service.” The end result speaks for itself, as many have corroborated.
Sven Kirsten speaks during the Don the Beachcomber presentation at Tiki-a-Go-Go about his experience at the new Madeira Beach location. Seated on the panel are Marc Brown (left), Marie King, and Tim Glazner. (Photo by Hurricane Hayward / April 6, 2024)
“I was blown away,” said Kirsten, who visited the Madeira Beach restaurant for the first time just three days earlier. “It’s in a very nondescript building, and in that way it really fulfills the purpose of being an escape. You step from a mundane world into this incredible escapist space.” Kirsten literally wrote the book on this topic. His influential contributions to the culture include The Book of Tiki and Tiki Pop.
Kirsten was also impressed with the packed house and the eclectic crowd, which he said was comprised of many families with “little tykes having a great time.” He added with a laugh: “It wasn’t just you Tiki nerds.”
“That’s what Tiki needs,” he continued. “It needs everybody to get into the act. It was wonderful to see that in Madeira Beach.”
Mulder added to that topic, talking about a recent visit with his granddaughter. She loved the non-alcoholic drinks and the desserts, while he was also enamored by the environment. “The decor is perfect,” said the creator of the signature Legend Returns mug. “It’s really immersive. You really feel like you’re in a Tiki bar. I was really, really impressed.”
An image shared at Tiki-a-Go-Go in April 2024 shows new Rum Barrel mugs from Don the Beachcomber and Tiki Farm. (Photo by Hurricane Hayward)
Peterson took the opportunity to reveal some new mug designs expected to roll out in Madeira Beach and elsewhere in the coming months. You can also expect to find them in the online store, Shop.DonBeachcomber.com.
By popular demand, the first to arrive will be a classic Rum Barrel mug, currently in production by Tiki Farm. Peterson said they hope to have them in hand by July, just in time for Tiki Oasis.
The creative director also showed off his first Don the Beachcomber mug design, based on his new signature logo of Donn Beach’s profile. He said he wanted it to be different than the other mugs created over the years inspired by Beach’s likeness.
Attendees at the ‘Don the Beachcomber Returns!’ presentation at Tiki-a-Go-Go on April 6 got a peek at Justin Peterson’s concept art for a new mug, along with the sculpt by Tiki Farm. (Photos by Hurricane Hayward)
The audience saw slides featuring Peterson’s conceptual artwork as well as photos of the sculpt created by Tiki Farm. The final glaze will have a matte finish that looks like wood, he said. The lei and flower will be pink and yellow, respectively, and the logo will be white.
Peterson called it “a dream come true to have a mug with my name slapped on the bottom of it,” adding that he’s hoping for a late summer release.
Also touted were several mug collaborations with noted Tiki artists. Big Toe is designing a bowl that Peterson said is as intricate as Mulder’s Legend Returns mug. Mitchell Spain Ceramics, which has perfected a method of creating what looks like rust on ceramics, is making “vintage style tumblers” that may be ready in time for The Hukilau in June. Also in the pipeline is a mug from Taboo Relics, due later this year or early next year.
Renderings, plans for Orlando restaurant revealed
The highlight of the Don the Beachcomber Returns! presentation April 6 at Tiki-a-Go-Go was the discussion and details on the new locations expected to open over the next several years. The excitement level was high, not just because of the historic nature of the news. Many attendees live not far from ground zero of the expansion in Florida.
An updated rendering of the new Don the Beachcomber restaurant planned for the Orlando area, revealed April 6 during a presentation at Tiki-a-Go-Go. (Photo by Hurricane Hayward)
First on the agenda was the previously announced build-out planned for Hamlin Town Center, just north of Disney World, which has moved up on the schedule slightly to summer 2025. “We plan to break ground relatively soon,” said Peterson, the creative director. “When that opens, it will be the crown jewel in our collection.”
The first annual Tiki-a-Go-Go in Orlando delivered as promised. The April 5-7 event indeed was a trip back in time, taking guests on a rollicking ride through mid-century Florida theme parks, Tiki bars, and other retro touchstones.
As a bonus, the inaugural event at the picturesque Caribe Royale Resort also turned back the clock with a carefree vibe and spirit of aloha that harkend back to the early days of the Tiki revival. A good time seemed to be had by all during the Friday and Saturday activities at the hotel, spilling over into Sunday’s Magical Tiki Meet Up.
As evidence, we submit the photos and videos below. See you next year!
It’s always thrilling to see and hear about the artistic restoration projects at The Mai-Kai, from the hundreds of vintage lamps to the reimagination of the porte-cochère. But just as important are many behind-the-scenes infrastructure projects that are now coming to fruition at the historic South Florida restaurant.
A view of The Mai-Kai from Federal Highway in Oakland Park on March 28. (Photo by Hurricane Hayward)
At the top of this list are the new back-of-house kitchen and bar, which both needed to be rebuilt following the October 2020 roof collapse that led to the closing and eventual sale of the 67-year-old landmark. While the design and decor are spectacular, The Mai-Kai is first and foremost a high-volume restaurant (and bar) that requires just as much TLC in areas guests may never see.
That’s why it’s exciting to report that new equipment is now being installed in both the kitchen and bar that were rebuilt in the old back-of-house areas that did not need to be gutted after the roof collapse. The footprint of the old kitchen will remain empty until Phase 2 of the $15 million restoration project, when it will be transformed into a bigger kitchen and an adjacent event center.
Manager Kern Mattei, who has overseen operations for the past three decades, was gracious enough to fill us in on the details when we spoke to him recently about progress on the site during the month of March. We also took some photos of the exterior spaces during a visit late in the month.
The wooden deck outside The Molokai lounge has been rebuilt for future guest use. More theming and enhancements are in the works. (Photo by Hurricane Hayward, March 2024)
We’ll get into all the details in the updates section below, along with the contributions of creative director “Typhoon Tommy” Allsmiller and his team of artists. Unlike the old 1970s era back of house, the 2024 version will include not only state-of-the-art equipment, but also a lot of traditional Ma-Kai and Polynesian theming where appropriate.
The state of the kitchen and bar gives us hope that the current timeline for a grand opening during the summer months will remain stable. The wildcard factor remains the ambitious transformation of the 2.7-acre grounds, which we detailed in our previous story.
Progress was not easily visible across the vast expanse during March as the complex project’s many moving parts still have not coalesced. Permits are pending while various crews continue to work on their specific projects, Mattei said. We did spot some more cool detail work by Allsmiller’s crew, also discussed below.
Mattei and the artists will get a much-deserved break in early April, but it won’t be all play and no work at Tiki-a-Go-Go in Orlando. Check out the preview below for details on all their activities.
A classic image of The Mai-Kai, captured by author Sven Kirsten in 2010. Also appearing at Tiki-a-Go-Go in Orlando in April is Mai-Kai history book author Tim “Swanky” Glazner.
UPCOMING EVENTS: The Mai-Kai at Tiki-a-Go-Go and The Hukilau
While most guests eagerly await the grand opening this summer, those lucky enough to be attending two of the state’s major Tiki events will get exclusive info and access in the coming months.
First up is the sold-out Tiki-a-Go-Go, scheduled for April 5-7 in Orlando. The inaugural event leans heavily into symposiums featuring old-school Tiki, Florida and Disney topics. There will also be two days of live music and entertainment, vendors, guest Tiki bars, and more. Previous coverage:Click here for our full preview Follow The Atomic Grog at Tiki-a-Go-Go: Instagram | Facebook
We’re honored to be hosting two of the presentations featuring The Mai-Kai at the Caribe Royale Resort. Just announced: Mai-Kai manager Kern Mattei and public relations director Pia Dahlquist will both be attending and participating in events Friday and Saturday. Here’s the latest on how attendees can get a taste of The Mai-Kai, including some new details:
