For the fifth year in a row, the signature event at The Hukilau has sold out months in advance. The Tiki Tower Takeover, held every June in the 17th floor rooftop ballroom at Pier Sixty-Six in Fort Lauderdale, will have added significance in 2019.
It’s hard to beat the view, or the cocktails, in the 17th-floor Pier Top Lounge during the Tiki Tower Takeover at The Hukilau 2018. (Photo by Joanne Galka)
The festive cocktail party that spotlights some of the world’s top Tiki bartenders will celebrate Women Who Tiki with eight female mixologists serving their own special creations. With the hotel closing for a massive refurbishment immediately after The Hukilau, it will also be the last Takeover in the tower for at least two years.
The Hukilau: Wednesday through Sunday, June 5-9, 2019, at the Pier Sixty-Six Hotel & Marina, B Ocean Resort and The Mai-Kai restaurant in Fort Lauderdale. Featuring Tikiyaki Orchestra, Tikiyaki 5-0, Surfer Joe, The Volcanics, The Hula Girls, The Intoxicators, The Disasternauts, Gold Dust Lounge, Skinny Jimmy Stingray, The Swingin’ Palms, Slowey and the Boats, King Kukulele, Brother Cleve, Marina the Fire Eating Mermaid, Ian “Rum Ambassador” Burrell, and 25 top Tiki bars and bartenders from around the world.
* TheHukilau.com | Facebook: Page and Group | Instagram
A view of downtown Fort Lauderdale from the Pier Top Lounge at the Pier Sixty-Six Hotel & Marina during the Tiki Tower Takeover at The Hukilau 2018. (Photo by Scott Broadway)
In addition to the all-female theme, the 2019 event will feature a significant increase in participants over past years, when no more than five bartenders were included. The Hukilau takes over the Pier Top Lounge from 5 to 7 p.m. on Thursday, June 6. Prior to boarding the elevators to the tower, villagers can enjoy a welcome drink in the hotel’s ground-floor Windows on the Green.
While individual tickets are no longer available, there’s still one way to gain VIP entry. There are a limited number of South Seas passes available ($399 plus fee) that include exclusive early access at 4 p.m. to the Tiki Tower Takeover plus a custom mug from Tiki Farm. This top-of-the-line pass also gets you admission to all five days of events (not including symposiums and classes). Click here for a rundown on all the ticket options, as well as updates on what’s sold out.
Here’s this year’s all-star lineup of bartenders. All are making their first Tiki Tower Takeover appearance, though two have previously served the welcome drink. No previous events have featured more than five bars, so expect an action-packed (and cocktail-filled) party in the Pier Top Lounge this year.
April 12-14 – Arizona Tiki Oasis in Scottsdale. An island lifestyle party in the middle of the desert at the historic Hotel Valley Ho resort. Featuring a marketplace with more than 60 curated artisans, more than 20 educational seminars, mid-century architectural tours, live mermaid performance, art show, luau featuring Polynesian dancers, plus more. * Facebook event | Event app | Official program The Tiki Times: See all the upcoming events
Updated June 1
Click here for updates on sold-out events, see the full schedule: NEW:THE HUKILAU 2019 – Unofficial Schedule
Due to popular demand, The Atomic Grog presents a handy-dandy schedule in spreadsheet format for all five days of the upcoming Tiki weekender in Fort Lauderdale, including lots of new info like band set times, Saturday night at The Mai-Kai and more.
CLICK HERE FOR THE FULL SCHEDULE
As The Hukilau fast approaches its 18th annual Tiki weekender in Fort Lauderdale in June, hotel rooms at the host Pier Sixty-Six are sold out, and the more popular symposiums and classes are filling up. But new events are still being added, including a Saturday cocktail class and Sunday symposium on the rums of The Mai-Kai hosted by The Atomic Grog.
* More below: Passes available | Special event tickets | Pop-up Tiki bars | New, upcoming
Meanwhile, news just broke that Pier Sixty-Six will be closing for a massive two-year renovation immediately after The Hukilau 2019. This news is not unexpected, and plans for a new 2020 site have been in the works. “There should be no uncertainty that we will have a great venue for 2020,” said The Hukilau’s owner/organizer, Richard Oneslager. “I do think it’s the end of an era at Pier Sixty-Six, and it is special that we get to cap it off.” See more below:Is this the last fling at Pier Sixty-Six?
Pier Sixty-Six, a landmark property developed in 1956 on the Intracoastal Waterway and home of The Hukilau since 2015, has sold out of rooms for the event. But The Hukilau organizers have lined up a great back-up option less than a mile away, directly on Fort Lauderdale Beach. The recently renovated B Ocean Resort, formerly known as the iconic Yankee Clipper, has plenty of rooms at a special rate for villagers attending the festive Polynesian Pop party.
Marina the Fire Eating Mermaid endorses her favorite rum during a swimshow at The Hukilau 2016. (Provided by Medusirena)
Marina’s special shows for The Hukilau are always among the more popular events, and capacity is limited in The Wreck bar to allow all paid attendees prime viewing. So it’s advised that you act now if you don’t want to get left out. There are three performances on the schedule, but Wednesday night’s late-night burlesque show and Thursday’s 2 p.m. show are already sold out. Tickets remain only for the 2 p.m. matinee on Friday ($20 plus service charge).
In the 21st century pop culture landscape, you typically gauge the health and success of a subgenre not by its mainstream success but by the vitality of its core audience. While Tiki has flirted with crossover fame for decades, it remains deeply rooted in the wants and needs of its devoted constituents. As evidence of this, we have the latest slew of new book and magazine releases aimed directly at this loyal demographic.
This year marks the publication of several new cocktail books along with continuing releases of a new quarterly magazine devoted to the revival of Polynesian Pop and mid-century culture. Who says social media and the Internet have killed off the printed word?
Hardcover book salutes Tiki home bartending community
The official U.S. release date is not until April 1, but The Home Bar Guide to Tropical Cocktails is already is among the top new releases in the alcoholic spirits category on Amazon thanks to relentless promotion by Reilly and the loyalty of her followers. Over the years, she’s probably served most of the California Tiki community at home parties, major events including Tiki Oasis and Tiki Caliente, plus a stint at Tonga Hut in North Hollywood.
The new book by Kelly “Hiphipahula” Reilly and Tom Morgan, profiled in the new issue of Exotica Moderne magazine, pays homage to the Tiki home bartending community.
A book release party was held on Sunday, March 10, at the Tonga Hut featuring live music by The Glasgow Tiki Shakers and special limited edition Mai Tai glasses. Joining the authors at the meet-and-greet and book signing were Kirsten, Murphy, Horne, and Geiger. Exotica Moderne magazine also joined the party, with artist Big Toe signing copies of the new issue featuring his cover artwork (see story below).
Reilly met Morgan – who teaches film, screenwriting and public speaking – through a shared interest in Tiki mugs. After many Rumpus Room gatherings, Morgan planted the seed for the book, but it was tough talking Reilly into sharing her secret recipes, according to an Exotica Moderne article on the book. This is a tradition dating back to the early days of Tiki cocktails, when mixologists feared others bars would steal their drinks, but Reilly also was leery about today’s free-for-all on social media. Luckily, she finally relented and the book was born.
Included among the 150 cocktail recipes are several created specifically for the book, plus the secrets to making your own exotic syrups such as ancho chili, lemongrass, sesame, and hibiscus. Full-color photos of a half-dozen home bars are splashed across the book’s pages. “These folks spend months and years and thousands of dollars on these bars, and it shows, we’re thankful,” Reilly told Exotica Moderne.
Spirits educator’s book puts modern spin on rum and Tiki cocktails
It’s no surprise that all three of the new books profiled here are written or co-written by female mixologists, long under-represented in the bar industry at large and Tiki subgenre in particular. But a new breed of talented professionals are quickly putting their creative mark on the Tiki and rum worlds, led by a Brooklyn-based cocktail consultant and spirits educator Shannon Mustipher.
Mustipher’s new 192-page hardcover book, Tiki: Modern Tropical Cocktails (release date: March 19 on Amazon), is the culmination of her short but intensive journey from bartender at the Caribbean restaurant Glady’s in Brooklyn in 2014 to her current role as “spiritual adviser” and founder of the Women Who Tiki pop-up that spotlights women slinging some of the best tropical cocktails behind the bar. She’s also a founding member of Women Leading Rum, an industry organization dedicated to education and career development.
In a short 5 years, Mustipher has taken her passion for Caribbean rum and raised it to the next level via brand consulting and speaking engagements across the country. Her writing, recipes and opinions have appeared in publications including Imbibe, Punch, GQ, and Liquor.com. While overseeing the bar program at Gladys, she took her show on the road representing brands including Denizen(former brand ambassador) and Pusser’s (currently brand education specialist).
Shannon Mustipher is a Brooklyn-based bartender, cocktail consultant and spirits educator. (ShannonMustipher.com)
Mustipher is known for taking tropical drinks to the next level by incorporating flavors of Southeast Asia, Latin America and the Caribbean, including the Zombie, Mai Tai and Jungle Bird. Tiki: Modern Tropical Cocktails (Rizzoli/Universe) also includes original recipes, techniques, tasting notes and recommendations plus tips on style and music. The book promises “a focus on refreshing flavors, fine spirits, and high-impact easy-to-execute presentation.” It also promises to be one of the most visually stunning cocktail books in recent memory, considering Mustipher’s prior career as a styling assistant in the photo industry.
Tiki and South Beach: Two great tastes that don’t necessarily go great together. The glitz and glamour of Miami’s most famous tourist strip seems at odds with the laid-back island atmosphere and exotic South Seas vibe that makes Polynesian Pop so endearing.
Bacardi served up four cocktails in its sponsor bar, including a take on the Mai Tai that includes its Anejo Cuatro, a 4-year-old rum.
But like diverse ingredients in a complex tropical drink, that awkward juxtaposition may finally be working in harmony if you look closely at the fifth annual “Art of Tiki” cocktail competition during the recent South Beach Wine & Food Festival.
Held Feb. 22 at The Surfcomber hotel and featuring mostly up-and-coming Miami bartenders, the festive feast of booze and food made a large leap forward after a disappointing 2018, according to our correspondent. Everything was turned up a notch, from the entertainment to the decor to the food, resulting in a better overall vibe and more successful event. Some credit should go to the event’s second-year sponsor, Miami’s venerable Bacardi rum.
Gui Jaroschy (right) and Anthony Valencia from Driftway at Generator in Miami Beach are hard at work on their GMT 5000 cocktail.
In a surprise result, the competition’s Judge’s Choice award went not to a hotshot bartender but to a quiet and unassuming chef whose complex and creative cocktail paid tribute to Cuba. Meanwhile, popular Miami restaurant Beaker & Gray was the People’s Choice, the bar team’s third win in three years. Ted Allen from sponsor Food Network hosted the party, which as usual sold out the large outdoor pool, patio and beach area behind the hotel.
Below you’ll find our full recap, including photos and reviews of all the cocktails. Also check out our photos from the Rhum Barbancourt booth in the SoBeWFF’s Grand Tasting Village, along with a cocktail recipe from New York City’s Brian Miller. We also included a recap and previously unpublished photos from last year’s Art of Tiki, along with a commentary on the history of the event.
The Art of Tiki Cocktail Showdown was back for a fifth year on Friday, Feb. 22, at the South Beach Wine & Food Festival in Miami Beach.
The Art of Tiki returned to The Surfcomber for the fourth year in a row and featured another new marquee name. Ted Allen, best known for hosting the Emmy Award-winning chef competition show Chopped since 2009, was the first non-chef to preside over the Art of Tiki (his bio calls him an author and television personality). His TV role made him well suited to judge the cocktails, which ended up being his central role.
Bacardi executive, ambassador and former bartender Adrian Biggs filled the role of master of ceremonies and made most of the announcements to the crowd. To Barcardi’s credit, it seemed like the spirits giant put more money and effort into the event in its second year as title sponsor. New decor and entertainment by the Mareva Tahiti Polynesian Dancers gave the event a much more authentically Tiki atmosphere. It was as if The Mai-Kai – Fort Lauderdale’s historic Polynesian restaurant – was there in spirit, as one speaker noted.
Sponsor Bacardi put its rums front and center at The Surfcomber hotel.
Several Bacardi-owned rums were made available for the 10 contestants, including sponsors Banks, Santa Teresa and Havana Club (the U.S. version, of course). Among those used by the mixologists were Bacardi Anejo Cuatro, Banks Five Island, Santa Teresa 1796, and Havana Club Anejo Blanco. The contestants also challenged the judges’ taste buds with an array of unique house-made ingredients along with fresh juices, syrups, liqueurs and bitters.
In addition to Allen, the judges included journalists Belkys Nerey (Miami’s WSVN-7) and Laine Doss (Miami New Times), plus bar manager Chris Hudnall (Soho House & Co.). While there’s no Tiki in Allen’s background (that we know of), he sure seems like the kind of guy you’d want to drink with at a Tiki bar. He appeared to enjoy the festivities, but looked “more like a spectator than a host,” according to our correspondent.
The 2019 lineup featured just two 2018 returnees (last year’s champs, Jesus Perez and Ben Potts), along with two-time winner Gui Jaroschy plus many new faces:
* Kevin Andrade from Drunken Dragon (Miami Beach)
* David Cedeno, Seth Carter and Roman Naumov from MiniBar (Miami Beach)
* Emiliano Gonzalez from Casa Florida (Miami)
* TJ Palmieri from Madrina’s (Gainesville)
* Jesus Perez and Courtney Lane from The Broken Shaker (Miami Beach)
* Daniele Dalla Pola from Esotico Miami
* Ben Potts from Beaker & Gray (Miami)
* Andres Rairan from The Social Club at The Surfcomber (Miami Beach)
* Jorgie Ramos from Abi Maria Bar & Refuge (Miami)
* Anthony Valencia and Gui Jaroschy from Driftway at Generator (Miami Beach)
Particpiating chefs included: Byron Alabado of SushiSamba (Miami Beach), Adrianne Calvo of Chef Adrianne’s (Miami), Victoria Chediak of Poké 305 (North Miami Beach, Miami Beach, Coconut Grove, Miami), Brian Mullins of Ms. Cheezious (Miami, Coral Gables), Richard Sandoval of Toro Toro (Miami), and Cesar Zapata of Phuc Yea (Miami).
The 18th annual Tiki weekender known as The Hukilau will not invade Fort Lauderdale until June, but local Tikiphiles will get an early taste of the rum-fueled festivities this weekend when two special events kick off the 2019 countdown at The Mai-Kai.
The Surfrajettes will make an exclusive South Florida appearance at The Mai-Kai on Saturday, March 2.
Both events will take place in The Molokai lounge at The Mai-Kai, the historic Polynesian restaurant that opened in 1956 and continues to enthrall Tikiphiles from around the world. Both events are free, but there’s a limited capacity of around 150 for each event, so be sure to get there early. Here are the details:
Sunday, March 3: Retro Rekindled community gathering featuring early happy hour, giveaways and meet-and-mingle with The Hukilau organizers. Richard Oneslager, The Hukilau’s owner and organizer, will speak and answer questions. Doors open at 3:30 p.m. The event is free but reservations are encouraged.
* Facebook event
The Surfrajettes perform in The Molokai bar at The Mai-Kai during The Hukilau on June 10, 2017.
The Mai-Kai is at 3599 N. Federal Highway in Fort Lauderdale, on the west side between Commercial and Oakland Park boulevards. Call (954) 563-3272 for more information or to make dinner reservations. Valet and paid self-parking.
Guests at both events can enjoy the regular daily happy hour in The Molokai until 7 p.m., when most signature cocktails are half-priced. There are also nightly specials that feature two drinks at 50 percent off all evening: K.O. Cooler and Tahitian Breeze on Saturday; and the Zombie and Piña Colada on Sunday.
The Molokai also features a full appetizer menu (half-priced during happy hour) that includes Tiki bar classics (Pupu Platter, Crab Rangoon, et al.) along with sushi, salads and modern tapas (sliders, fish tacos, etc.). The expansive restaurant also has a beautiful outdoor Tiki garden that can be explored, along with plenty of exotic and elaborately themed dining rooms if you’d like to stay for dinner.
The Hukilau’s villagers enjoy Mai-Kai’s Polynesian Islander Revue in June 2018. (Photo by Heather McKean)
You can also make reservations in the main showroom to see The Mai-Kai’s Polynesian Islander Revue, the longest-running authentic South Seas stage show in the United States, including Hawaii. The restaurant was added to the National Register of Historic Places in 2014. Just as historic are the bar’s tropical drinks, which have achieved cult status among Tiki, rum and cocktail devotees. Related:The Atomic Grog’s Mai-Kai Cocktail Guide
The Hukilau is one of the world’s biggest and longest running Polynesian Pop and Tiki cocktail events. Established in 2002 in Atlanta, it moved to Fort Lauderdale and The Mai-Kai in 2003 with live music, symposiums, classes and an ever-expanding schedule of events over a five day weekend. The Hukilau 2019 will take place June 5-9, headquartered at the Pier Sixty-Six Hotel & Marina near Fort Lauderdale Beach.
Sunday’s Retro Rekindled gathering is designed to give attendees and potential villagers a chance to learn more about the bands, bars, room parties, and all the other facets of the event, such as the signature Tiki Tower Takeover. In 2019, The Hukilau is spotlighting female mixologists in the festive tower cocktail party, plus special presentations on “Women of The Mai-Kai” and “Women Who Tiki.”
The Hukilau in June will feature a special symposium on the Women of The Mai-Kai by author Tim “Swanky” Glazner.
Oneslager took an ownership role in The Hukilau in 2015. He has been the driving force since 2017, when co-creator and longtime organizer Christie “Tiki Kiliki” White stepped down. Rather than make wholesale changes, Oneslager has kept The Hukilau true to White’s vision while enhancing and adding features such as the Okole Maluna Cocktail Academy. Villagers can learn from the pros as bartenders and mixology experts from around the country teach intimate classes on the finer points of the craft.
Oneslager took a leap of faith across the pond in October 2018, taking The Hukilau and The Mai-Kai to London as part of the annual UK RumFest. Oneslager has said he expects another Hukilau London in 2019. The Hukilau also teamed up with the rum fest’s founder, global rum ambassador Ian Burrell, to sponsor the Tiki bartending competition at last month’s inaugural Miami Rum Congress.
* Recap and photos: VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress
The inaugural Miami Rum Congress was an unqualified success, a star-studded gathering of rum industry experts that sold out the cozy and picturesque Shane Center in Miami Beach. GALLERY: Scroll down to see the photos
Rum ambassador Ian Burrell kicks off The Tiki Takeover bartender battle.
Hosted by Federico Hernandez of The Rum Lab and global rum ambassador Ian Burrell, the event spotlighted many of the world’s top boutique brands while presenting serious discussion of today’s hottest industry issues. The tasting room featured new and exclusive bottles from a number of the most acclaimed producers and distillers, such as Foursquare’s Richard Seale of Barbados.
Other brands and distillers in attendance included Appleton and Wray & Nephew, Banks, Bounty, Caliche, Damoiseau, Deadhead, Don Q, English Harbour, Gosling, Habitation Velier, Hamilton, Hampden Estates, Mezan Rum, Montanya, Monymusk, Mount Gay, Plantation, Pusser’s, Rhum Clément, Rhum J.M., Ron Abuelo, Ron Barceló, Ron Brugal, Ron Centenario, Ron del Barrilito, Ron Diplomatico, Rum Fire, Rum-Bar, Saint Benevolence, Smith & Cross, Santa Teresa, The Scarlet Ibis, Tanduay, and Worthy Park
Author and Latitude 29 owner Jeff “Beachbum” Berry treats guests to a presentation packed with information (and rum cocktails): “Brigands, Barons & Beachcombers – The Many Faces of Planter’s Punch.”
In addition to the wonderful Foursquare “Exceptional Cask” rums, I was intrigued and excited to get my first taste of outstanding spirits from Plantation (including the elusive Xaymaca), Jamaica’s Monymusk (coming soon to the U.S. market), Hamilton (the rebranded West Indies blend), Venezuela’s Ron Diplomatico (look for the new Distillery Collection), Saint Benevolence (a Caribbean blend that directs all profits to the needy island of Haiti), and Martinique’s Rhum J.M. (the 1996 vintage was perhaps the best rhum agricole I’ve ever had the pleasure of tasting).
I caught several informative seminars, capped off by the South Florida return of author and Latitude 29 barkeep Jeff “Beachbum” Berry, regaling us with “Brigands, Barons & Beachcombers – The Many Faces of Planter’s Punch.” Meanwhile, importer and Ministry of Rum founder Ed Hamilton followed up his first-ever rum tasting at The Mai-Kai on Thursday with a no-holds-barred look at changes in the rum market over the past 25 years. We’ll be posting expanded coverage of both of these talks soon.
What city best exemplifies the recent explosive growth of Tiki bars and Polynesian Pop culture? A strong argument could be made for Atlanta, which has been blessed with at least three new exotic cocktail destinations since 2015. Now, in just its second year, the Tiki weekender known as Inuhele has greatly expanded to include three days of bar-hopping, panels, vendors, bands, demos and more geared to the area’s burgeoning scene.
Tim “Swanky” Glasner, who will be presenting a symposium at Inuhele 2019, was one of the co-creators of The Hukilau in Atlanta in 2002.
The vibrant multicultural city has long had a connection with modern Tiki and its surrounding subcultures. After all, the Atlanta Hilton hosts the country’s longest operating Trader Vic’s location, circa 1976. The Hukilau started there in 2002 before moving to Fort Lauderdale the next year. Atlanta is home to talented lowbrow artists such as Derek Yaniger and Jonathan M. Chaffin of Horror in Clay. And there’s a longtime instrumental surf scene celebrated at the annual Southern Surf StompFest, along with a history of events (such as the late, great Drive Invasion) spotlighting other retro music styles.
But things really got interesting when the Tiki and craft cocktail revivals merged, creating a hot trend among bartenders and owners worldwide. Atlanta caught the bug, resulting in the opening of The S.O.S. in Decatur, just northeast of Atlanta, in 2015. In 2018, the Virginia Highland neighborhood of Atlanta saw the opening of Tiki Iniki, the first stateside franchise location of the concept created by Todd and Michele Rundgren in Hawaii. And while not truly traditional, Match Bamboo Lounge offers spirited aloha in the Castleberry Hill neighborhood.
All this activity spurred Horror in Clay’s Jonathan and Allison Chaffin to organize the first Atlanta Tiki Homebar Tour, dubbed Inuhele (for “cocktail journey”) on Feb. 24, 2018. It was a small affair with 50+ people taking a bus tour of local home bars for a day, then concluding the night at Trader Vic’s.
For 2019, the Chaffins are taking Inuhele to the next level as a full-blown weekender on the same scale as other mid-sized Tiki events such as the pioneering Tiki Kon in the Pacific Northwest, which also started as a home bar tour nearly two decades ago. The Marriott Century Center has been secured as the host hotel, and the Chaffins promise “a weekend of bar hopping, panels, bands, demos, sharing of ideas, and most importantly community building.”
The community definitely came together to help make such an ambitious undertaking possible. Among the more than a dozen sponsors are:
* Tiki Tango, host of the “Tiki Hop-on Hop off Shuttle” and Friday night party.
* Spiribam rum specialists, presenting sponsor of the home bar bus.
* BG Reynolds, the premium bar syrups purveyor and man behind the “Iron TikiTender On Tour” event that will take place on Saturday at the Marriott.
* Royer Corp., the popular swizzle stick manufacturer known for its cutting-edge designs.
>>> See all the sponsors here
Inuhele highlights
Friday kickoff and bar crawl: Events at the Marriott Century Center include classes and meet-ups, the trading post, a DJ dance party with Brother Cleve, plus more. Meanwhile, a bus will shuttle guests to Trader Vic’s, Tiki Tango, and Tiki Iniki all evening.
Some of the biggest names in the spirits world flocked to South Florida for the first annual Miami Rum Congress, a two-day event featuring tastings and educational seminars dedicated to the burgeoning booze that may finally have outgrown its “party like a pirate” image. Atomic Grog photo gallery, event recap NEW:VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress
Rum has forever been touted as the “next big thing,” a more economical and (some would argue) tastier alternative to whiskey in the hearts and glasses of aficionados of brown spirits. But, perhaps to its advantage, rum’s popularity has come at a more slow and steady pace, built from the ground up through an expanding group of devotees, event organizers and well-regarded industry loyalists. All of those folks will converge on Miami Beach to network and learn more about the world’s most diverse spirit.
Rum’s diversified, worldwide appeal is what keeps it near and dear to many. Our 2019 events calendar includes rum gatherings around the globe, from Jamaica to Czechoslovakia to The Netherlands to Madrid. And that’s just the next four months. In the United States, the Rum Renaissance Festival (set for May 17-18 in Coral Gables) has been the torch-bearer since launching in 2009 and deserves credit for being ahead of its time and paving the way for what has followed.
Miami, always a top market due to its proximity to the Caribbean and historic appreciation for rum, has been a step ahead of the rest of the country. But the word is out. Rum is not only fun, but it’s incredibly diverse and quickly gaining traction as a premium spirit. Smaller boutique festivals have become the norm, appealing to premium tastes.
Enter Federico Hernandez (of TheRumLab.com) and Ian Burrell (the award-winning global “rum ambassador”), who have joined forces to bring South Florida its second major rum festival. It’s clear that the demand is warranted. Tickets are selling briskly and several price points are sold out.
Ian Burrell, aka the global rum ambassador, welcomed The Mai-Kai to London in October for a special event leading up to his 12th annual UK RumFest. (Photo by The Mai-Kai)
Hernandez and Burrell are on the cusp of the explosion of rum festivals worldwide. In 2007, Burrell founded The UK RumFest, widely considered to be the godfather of all rum events around the globe. In the years since, the charismatic ambassador has been on a one-man crusade, traveling to every continent on Earth on behalf of spirits companies and earning the 2018 Spirited Award as Best International Brand Ambassador. The 13th annual UK RumFest is set for Oct. 19-20.
Meanwhile, Hernandez began eyeing the vast U.S. market after launching the Rum Lab as an educational initiative in Puerto Rico in 2007. He has grown his brand to include five boutique rum festivals across American soil, including San Juan (March 2), Chicago (April 27), New York City (June 15), and San Francisco (Sept. 7).
The next logical step for Burrell and Hernandez in their efforts toward the “premiumization and education of rum” is Miami Rum Congress. “After years of attending and hosting rum events, we are combining our experiences and expertise to bring consumers and tradespeople the finest rum event in the Americas,” said Burrell in a press release. “We are bringing in expert guest speakers from around the world so that Miami Rum Congress attendees will not only have the opportunity to taste a wide array of exotic rums but can interact with and learn from top industry experts and thought-leaders. This unparalleled spirit event will be an exciting moment for the industry and monumental in shaping the modern-day rum landscape.”
Miami Rum Congress is the newest addition and the first event of the 2019 rum festival circuit. It’s not hard to lure anyone to sunny Miami Beach in February, but the lineup of VIPs and experts is nevertheless extremely impressive.
The Hukilau has announced an impressive lineup of bands, bars and booze experts as it launched a new website with tickets now on sale for the 18th annual Tiki weekender in Fort Lauderdale. Guests can also book rooms at two hotels: the host Pier 66 and the nearby B Ocean Resort.
New guests bars from across the world: Laki Kane (London), Esotico (Miami), Archipelago (Washington, D.C.), 4 Kahunas (Arlington, Texas), Manolito (New Orleans), The Polynesian (New York City), Tiki TNT (Washington, D.C.), UnderTow (Phoenix), The Zombie Village (San Francisco), and Tiki Underground (Hudson, Ohio). Plus returnees Death Or Glory (Delray Beach), Dirty Dick (Paris), Flask & Cannon (Jacksonville), Foundation (Milwaukee), Hidden Harbor (Pittsburgh), Nu Lounge Bar (Italy), Three Dots and a Dash (Chicago), Pagan Idol (San Francisco), The S.O.S. (Atlanta), Tonga Hut (Los Angeles), and Trailer Happiness (London).
Tikiyaki Orchestra
Women take over the Tiki Tower Takeover, featuring world-class mixologists Sierra Kirk (Hale Pele), Jeanie Grant (Pagan Idol), Libby Longlott (UnderTow), Sarah Clarke (Hidden Harbor), Shannon Mustipher (Gladys NYC), Phoebe Esmon (Curate), Ayme Harrison (Death or Glory), and Marie King (Tonga Hut).
New symposiums on Trader Vic’s (with granddaughter Eve Bergeron), Tiki mugs (with Tiki Diablo, Eekum Bookum, and Holden Westland of Tiki Farm), surf music (with Jon Paul Balak and Lorenzo “Surfer Joe” Valdambrini), rum and the British Navy (with Matt Pietrek, aka Cocktail Wonk), and home bars (with Ron Ferrell).
Special low-cost presentations on “Women of The Mai-Kai” and “Women Who Tiki” with many special guests.
Okole Maluna Cocktail Academy classes led by Ian Burrell, Matt Pietrek, Georgi Radev (Laki Kane), Kevin Beary (Three Dots and a Dash), Scotty Schuder (Dirty Dick), Adam Henry (Hidden Harbor), Ian Jones (The S.O.S), Jeanie Grant (Pagan Idol), and Shannon Mustipher (Gladys NYC).
More craft classes from South Florida artists Tom Fowner and Will Anders, plus California’s Tiki Tony. And Nicole Brauchler returns with another make-up class.
