The 500 block of Clematis Street gets a long-awaited injection of that good old Rodney Mayo magic this weekend with the grand opening of the South Florida nightlife mogul’s newest venture, the surf-themed restaurant and bar Longboards.
As owner or part owner of 13 other establishments from West Palm Beach to South Beach, he knows a thing or two about the hospitality industry. But rather than open cookie-cutter, tourist-friendly nightspots, Mayo has a creative flair for the funky and offbeat. And a clever eye for retro cool.
Perhaps we’re just getting tired of smoky bars and dance clubs, but we find his restaurant ventures (Dada and Tryst in Delray Beach, Howley’s in West Palm Beach) the coolest in his portfolio.
A view from the front door at the center bar and interior of Longboards (photo by Hurricane Hayward).
It looks like we may want to add Longboards to the list. We stopped by for a sneak peak last night and were blown away by the transformation that has taken place in the space formerly occupied by Ray’s Downtown at 519 Clematis St. Next door to The Lounge and across the street from Respectable Street (two other Mayo properties), Longboards is poised to become a welcome addition to the western reaches of the downtown strip. It’s a full-blown restaurant and bar with great theming, modern yet retro at the same time.
When you think of the Mint Julep, you immediately think of the Kentucky Derby. In 1959, when the organizers of the $100,000 Florida Derby sought a similar drink to promote their race, they turned to The Mai-Kai.
The Derby Daiquiri in a vintage glass with its signature coaster. (Photo by Tim “Swanky” Glazner)
The Derby Daiquiri, created by legendary mixologist Mariano Licudine, became the race’s official drink. The Florida Derby, which began in 1952, is still run today every spring at Gulfstream Park in Hallandale with a purse now set at $1 million. Winners usually go on to compete in the Kentucky Derby.
The Derby Daiquiri immediately gave the race and The Mai-Kai a huge publicity boost. It was championed by Rums of Puerto Rico in countless national ad campaigns and was featured as Esquire magazine’s drink of the month.
When New York’s Cue magazine printed the recipe, restaurants all over Manhattan started serving the “$100,000 drink,” Jeff “Beachbum” Berry wrote in the chapter on Licudine and The Mai-Kai in his 2007 book, Sippin’ Safari. The lounge at the Newark, N.J., airport served the drink to vacationers departing for Fort Lauderdale.
The Mai-Kai’s founding co-owner, Bob Thornton, shows off the Derby Daiquiri. (Photos courtesy of Tim Glazner, SwankPad.org)
Not to be outdone, Berry wrote, Mai-Kai owners Jack and Bob Thornton sent a portable Tiki bar to the Fort Lauderdale airport, where Licudine himself served his creation to arriving passengers. In his thatch-roofed “goodwill wagon,” Licudine also met VIP arrivals at train stations and cruise ship docks, in the process becoming something of a local hero, Berry wrote.
The drink’s first menu sightings were on the 1959 Molokai bar menu and main drink menu. A certificate issued by Rums of Puerto Rico (see below) officially registered the drink on Aug. 1, 1958.
In 1958, Mariano Licudine created the Derby Daiquiri, one of the most celebrated drinks of the mid-century tropical cocktail boom.
The 1957 menu does not include the Derby. Instead, you’ll find the Cuban Daiquiri, The Mai-Kai’s take on the classic that dates back to the town of the same name in the late 1800s. But with that island’s political troubles, it made sense to remove it. The timing of the Derby Daiquiri was perfect as a replacement.
Curiously, the only other menu changes around this time involved Daiquiris: the Special Daiquiri was renamed the Special Reserve Daiquiri and the Floridita Daiquiri was introduced. But the Derby was the clear favorite out of the gate.
There’s a lot to like about the The Hukilau, the gathering of the worldwide Tiki community that takes place every June in Fort Lauderdale: The cool art and collectibles, the cocktails and camaraderie, the history and majesty of The Mai-Kai restaurant.
One overlooked and under-appreciated aspect of the four-day event, however, is the live music provided by bands who travel from around the country to perform for the brightly-attired masses at a variety of venues. This year’s event was no exception. The Intoxicators from Tallahassee, Tikiyaki Orchestra from Southern California, The Exotics from Milwaukee, Grinder Nova from Atlanta, The Fisherman from New York City and The Disasternauts from Cocoa Beach all brought their own distinctive retro sound and style to the event.
Following are some video highlights and our recollections of the potent musical Mai Tai that we call The Hukilau …
Don The Beachcomber had the Zombie Trader Vic had the Mai Tai. While South Florida’s iconic Mai-Kai has many cocktails worthy of classic status, it’s the mighty Barrel O’ Rum that has become the historic landmark’s signature drink, and one of the most underrated tropical drinks in history.
Barrel O’ Rum (The Mai-Kai photo)
Sure, it’s hugely popular. Just wind your way through The Molokai bar during any busy happy hour and you’ll see more Barrels than oil companies have lost in the Gulf. Among the general public and popular media, the Barrel O’ Rum and The Mai-Kai are synonymous.
But among the cocktail intelligentsia, the Barrel just doesn’t quite measure up. What gives? Come on guys, this is a great drink. A deceptively deadly celebration of rum and citrus that manages to be both simple and complex. This is a work of art courtesy of The Mai-Kai’s inimitable mixologist, Mariano Licudine, who took an often muddled concept and perfected it for the thirsty, rum-swilling masses during Tiki’s heyday. More than a half century later, it’s a timeless classic, often copied, never duplicated.
It’s not unusual to see the Barrel O’ Rum served en masse. (The Mai-Kai photo)
As Rodney Dangerfield (who probably drank many Barrels in his day) would say, the Rum Barrel just don’t get no respect.
On the other hand, who needs respect? The Barrel’s lowbrow appeal is what makes it the classic that it is. It’s the drink for the everyman (and woman). As Rodney so eloquently put it: “My doctor told me to watch my drinking. Now I drink in front of a mirror.”
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The official menu description
BARREL O’ RUM
Smugglers, pirates and rum runners took their pleasures with this spirituous libation, bold and big, but rightfully smooth.
Okole Maluna Society review and rating
The Mai-Kai's Barrel O' Rum, June 2011. (Photo by Hurricane Hayward)
Size: Large
Potency: Strong
Flavor profile: Dark rum, lime juice, passion fruit, bitters
Our take: An explosion of rums and juices in a prefect marriage of sweet and sour, strong and bitter.
Ancestry: A variation on the original rum barrel popularized by Don the Beachcomber and other early Tiki establishments, this classic has been on the menu since The Mai-Kai’s opening in 1956. It was created by Mariano Licudine (1907-1980), who based The Mai-Kai menu on all the prototypes he’d been making during his years working for Donn Beach (1939-1955). He retired in 1979 after 23 years at The Mai-Kai.
Dick Dale and Laramie Dean: Sunday, June 12, at The Vagabond in Miami
Monday, June 13, at Respectable Street in West Palm Beach. See below:Photos from both shows
Laramie Dean at Respectable Street.
Concert reviews by Jim Hayward
The much-anticipated return to South Florida by surf guitar god Dick Dale was fraught with question marks.
Could guitarist Laramie Dean, a 30-something-year-old Dale disciple with big dreams but not a lot of experience on a national level, pull off a three-week coast-to-coast tour with no booking agent or tour manager?
Would all the young musicians joining forces for the tour – most notably Dale’s 19-year-old son Jimmy, drumming for both his dad and Laramie – be able to quickly come together as a unit and rise to the standards expected of them?
And, most critically, would the 74-year-old Dale be able to withstand the rigors of the road after years of health issues (he’s battling both diabetes and cancer)?
Jimmy Dale, drummer for both Dick Dale and Laramie Dean, at The Vagabond.
All of these concerns proved to be unfounded in the wake of the recent tour that sold out clubs across the country and undoubtedly left many eardrums still ringing. If the two South Florida dates are any indication, touring is the best medicine for the ailing guitar legend. Dale’s performances left no doubt about his abilities. He appeared spry and gregarious on stage and off, signing autographs and meeting fans late into the night.
As for Laramie and his surrounding cast, these guys performed like a well-oiled machine. And Jimmy Dale? The sky’s the limit for this kid. On the road for just a week, the bands blew into South Florida for a two night stand:
Tropical drink revivalist Jeff “Beachbum” Berry and his “Rum Rat Pack” – four of the world’s most noted authorities on the cane spirit – banded together on stage at the legendary Mai-Kai restaurant in Fort Lauderdale during the afternoon of Saturday, June 12, to celebrate Tiki’s favorite elixir.
Jeff "Beachbum" Berry leaves no doubt about what this event is all about.
More than two hours and a thousand or so cocktails later, the 200 Tikiphiles attending this 10th anniversary Hukilau exclusive event were swept up in a movement not seen in these parts of the tropics since Fidel’s rise to power in another rum-soaked nation just to the south. But in the friendly environs of The Mai-Kai, which actually pre-dates Castro’s revolt by several years, the revolutionaries were armed only with good spirits. Lots of good spirits.
Before the symposium even started, several samples of high-end rums awaited us as we were seated in the Polynesian palace’s main dining room. Beachbum Berry wasted no time in introducing us to some of the fine rums on display this afternoon: Chairman’s Reserve from St. Lucia; Rhum Clement VSOP and La Favorite Rhum Agricole, both from Martinique; Lemon Hart 151 Demerara rum from Guyana; and Dos Maderas (a blend of aged rums from Barbados and Guyana).
Of course, more than 50 cocktails from The Mai-Kai’s legendary tropical drink menu were also available, and many in the audience wasted no time in beginning the evening’s imbibing early (The Atomic Grog included). I opted for one of the restaurant’s signature drinks, the Derby Daiquiri, a refreshing frozen lime-orange concoction created by the late, great master mixologist Mariano Licudine. Mariano’s son, Ron, was in attendance for the festivities and was happy to entertain us cocktail geeks with stories from his youth when his dad ruled the tropical drink world.
By all accounts, surf guitar legend Dick Dale is just now hitting his stride at age 74. A reviewer of his Houston show last week was simply awestruck:
“He prowled the stage like a man possessed as he worked his way through an impromptu sampling of his massive catalog … that seared the heavens.”
“Dale is far more than a living history lesson of where our favorite music comes from. He is the ultimate showman. His first trick was beginning the show from offstage, as he stood at the bottom of the stage stairs wailing on his Strat to announce his presence. And his singalong of House of the Rising Sun was the loudest crowd singing we’ve ever heard at a Houston gig.”
Bartending contest highlight of Tiki event’s kickoff party
On Thursday night, June 9, The Hukilau kicked off with a bang as five tropical drink mixologists created their own take on the classic Rum Barrel, squaring off live on stage at the Bahia Cabana Beach Resort.
The winning cocktail, Joe Desmond's Moon Barrel. (Photo by Wayne Curtis)
Using predetermined sponsor rums and mixers, plus other ingredients of their choice, they each had seven minutes to make one fully-garnished drink plus samples for the judges. Hosted by author and tropical drink historian Jeff “Beachbum” Berry, the contest was a combination of cocktail seminar and Tiki party, with colorful drinks made in rapid-fire precision by the contestants and passed around the judging table.
Judging the contest were some of the top rum authorities in the world: UK Rumfest organizer Ian Burrell, San Francisco bar owner Martin Cate, journalist and author Wayne Curtis and New Orleans rum historian Stephen Remsberg. The Rum Barrel Challenge judges (aka the Rum Rat Pack) will also be participating in Beachbum Berry’s “Rumposium” special event on Saturday, June 11, at The Mai-Kai.
* Check out Wayne’s review of the Rum Barrel Challenge
The Master Mixologist Rum Barrel Challenge was sponsored by Montanya Rum and Fee Brothers, and both products were incorporated into all the drinks. Judges rated each drink on its originality, creativity, adherence to the theme, use of the required ingredients, taste (including balance and use of rums), and presentation.
The 10th anniversary Hukilau – featuring four days of music, art, cocktails, vendors, symposiums on Tiki culture and much more – takes place Thursday through Sunday, June 9-12, in Fort Lauderdale. Go to TheHukilau.com for the full schedule and more information on all the performers and guests.
* Related: A decade of The Hukilau (video) | Mixologists vie to build a better Barrel
All history lessons should be this fun
Now entering its 10th year, The Hukilau has become not only the largest Tiki-themed event on the East Coast, but also a museum of Polynesian Pop and mid-century modern art, culture, music and much more.
Most of the weekend’s events celebrate and honor the history of the original Tiki movement, which began in the 1930s and was fueled by vets returning from the Pacific after World War II in the 1940s, the statehood of Hawaii in the 1950s, and the boom of cocktail culture in the 1960s.
What had once been a vibrant culture lay dormant for several decades until it was rediscovered in the 1990s by the retro-loving underground art, music and cocktail scenes. By the turn of the century, a revival was in full swing and events such at The Hukilau were launched.
Now, 10 years down the road, the word “revival” may no longer be relevant as a whole new generation of artists, musicians and mixologists has evolved. With much due respect to the past, they’ve put their own modern spin on Tiki culture and will be showing off their talents at The Hukilau.
Revered psychobilly trio Nekromantix have “emerged from the depths of isolation to unleash their latest sonic creation, a monstrous slab of demonic rock and roll entitled What Happens In Hell, Stays In Hell.” So says Hellcat Records, so you better believe it.
What better band to test-drive what, by mid-summer, will be a newly expanded (350+ capacity) and refurbished Monterey Club in Fort Lauderdale. The cozy rockabilly bar has already been host to some top national touring acts, but its small capacity (around 150) has kept some of the bigger bands from playing there.
That all ends when The Monterey’s new live music room roars to life this summer. The club, which is located on U.S. 1 just north of Fort Lauderdale International Airport (next to the Gold Coast Roller Skating Rink), has taken over the space next door, previously occupied by a motorcycle shop.
Work has begun and plans call for a large stage and PA, possibly even a full liquor bar (it’s currently beer and wine). Good news indeed for “South Florida’s home for rockabilly, punk, hardcore, metal, roots country, and tattooed misfits,” as the website touts.
