It’s a rum enthusiast’s dream: Seven days of nothing but tasting hundreds of rums and cocktails in sunny Miami, learning about the colorful history and culture that envelop every aspect of the industry.
But the sixth annual Miami Rum Festival also revealed a key component of rum’s burgeoning success: It’s rare for an industry to simultaneously embrace both tradition and innovation, giving upstarts equal footing with the industry’s revered giants. In the world of rum, this is possible, and it was on full display in late April.
This story covers my adventures at industry parties during the first Miami Cocktail Week, plus an in-depth look at the festival’s signature Grand Tastings and seminars. Click here for reviews of the week’s best cocktails, including some tasty recipes.
Daniele Crouch and Matt (Rumdood) Robold serve Caña Rum Bar cocktails featuring Plantation Rum during the Miami Rum Festival party at The Broken Shaker on Monday, April 21. (Photo by Hurricane Hayward)
The week of rum-soaked festivities commenced on Monday, April 21, with a kick-off party sponsored by Plantation Rum and featuring a pop-up bar with cocktails from Caña Rum Bar in Los Angeles. Held at The Broken Shaker in Miami Beach, the laid-back event gave early arrivals and locals a chance to mingle and sample some inventive concoctions.
* Click here to check out my review of the cocktails
The vibe and weather were perfect as attendees soaked up both the atmosphere and complimentary cocktails with equal gusto. Rum fest organizers Robert A. Burr and Robin Burr, along with son Robert V. Burr, chilled out and entertained guests as if they were hosting an informal backyard party at their home. At the time, I thought the Burrs were enjoying the calm before the storm, but a storm never arrived. The weather was perfect all week (clear and sunny days, mild nights), and the festival seemed to run without a hitch.
There’s nobody better suited to represent rum than the globe-trotting Ian “Rum Ambassador” Burrell, a UK native of Jamaican descent who seems to have the fun and lively spirit running through his veins. If you live anywhere on this planet, he’s likely been at an event nearby, spreading the gospel of cane spirits. Last year, he amazingly made appearances on all seven continents.
Ian Burrell at the 2013 Miami Rum Renaissance Festival. (Photo by Hurricane Hayward)
This week, he’s back in South Florida for the annual Miami Rum Festival, where he always puts on an informative and entertaining show, whether it’s at a seminar (this year, he’s presenting “The Wonderful NEW World of Tiki Cocktails: 10 Reasons Why It’s Here to Stay”), or just hanging out and tasting rums. We caught up with Ian at last year’s rum fest directly after his spirited debate with Jeff “Beachbum” Berry over who was the true rum ambassador, and we posed the five questions you’ll find below.
Interview with Ian Burrell by Jim “Hurricane” Hayward – April 20, 2013
1. What’s the best thing about being rum ambassador?
“Free rum. No really, the best thing about being rum ambassador is traveling and meeting people. And learning from people around the world: Industry, rum lovers. That’s the best thing.”
Make no mistake: The Miami Rum Renaissance Festival is the perfect place for newbies to get their feet wet and sample a wide array of styles, learning the basics about an incredibly versatile spirit that’s equally at home in cocktails and sipped neat.
But the real treasure of the sixth annual event – which kicks off Monday with a test run of Miami Rum Festival Cocktail Week and culminates with three days of “grand tastings” attended by up to 15,000 – is the wealth of opportunities to meet and learn from the world’s foremost rum experts. For enthusiasts, it’s a unique opportunity to vastly broaden one’s knowledge of cane spirits and the rum lifestyle.
Those same newbies may scoff at the notion of a “lifestyle” based on booze. But ignoring the clichéd images of pillaging pirates, the burgeoning rum world offers a surprising sophistication and myriad ways to enjoy the spirit on many levels. At Miami Rum Renaissance Festival, the Grand Tasting booths on the convention center floor are the main draw, but you’re missing out if you don’t check out some of the events during the week, plus the many educational seminars held during the Grand Tastings. Here’s a rundown:
The humble Daiquiri is arguably the most definitive rum cocktail, perhaps even the prototype for the 20th century tropical drink explosion. It influenced Don the Beachcomber, Trader Vic, and countless others who followed in their footsteps.
Cuba’s most famous cocktail can be traced back to the late 1800s, but the simple combination of rum, lime and sugar was not groundbreaking. Martinique and Guadeloupe had the Ti Punch while Jamaica had its Planters Punch. An argument can be made that this intoxicating combination was invented on the high seas in the 1700s, when the British Navy introduced Grog to its sailors.
Though deeply linked to Cuba, the Daiquiri was actually invented by an American engineer, Jennings Cox, who ran a mining company in the small village of Daiquiri during the Spanish-American War. The original was more like a punch, batched and served over crushed ice. It was not reconfigured into a single cocktail, strained into an empty coupe, until around 1913, after Cox’s death
That’s when the Daiquiri really began to take off. Its popularity grew from a local favorite to a destination drink for tourists who flocked to the Caribbean island’s legendary bars such as Havana’s La Floridita, especially during Prohibition. It also caught the attention of Facundo Bacardi, who used the simple drink to promote his expanding rum empire.
A vintage Bacardi ad from Cuba. Havana’s La Floridita and owner/bartender Constantino Ribalaigua Vert became known worldwide for perfecting the craft of the Daiquiri.
It’s likely that both Donn Beach (aka Don the Beachcomber) and Victor Bergeron (aka Trader Vic) ran across the Daiquiri during their travels in the Caribbean before opening their bars in California that kick-started the Tiki cocktail craze in the 1930s.
Their menus are loaded with Daiquiris, much like The Mai-Kai. Open since 1956, the South Florida historic landmark still features many drinks that can be traced back to Donn Beach, such as the Special Reserve Daiquiri.
There’s also a blended classic (Floridita Daiquiri) and an acclaimed original creation of mixologist Mariano Licudine, the Derby Daiquiri.
Of all the Daiquiris that appeared on a Mai-Kai menu, the Cuban Daiquiri is the only one that faded into the history books. It was an opening-day drink in 1956, but it likely became a victim of the era’s political upheaval, not to mention the U.S. economic embargo against Cuba that began in 1960 and lasts to this day.
The Mai-Kai’s 1956-57 menu, which featured the Cuban Daiquiri (upper right).
Before the 1958 revolution, Mai-Kai owners Bob and Jack Thornton were known to take weekend jaunts to the island aboard a private plane. They brought back rare bottles of Cuban rum, which can still be found displayed in the restaurant’s back bar (see photo below).
The Derby Daiquiri took the Cuban Daiquiri’s place on the menu in 1959. It was revived during a menu expansion in the early 1970s, but it was removed for good in the 1980s and became largely forgotten.
The Daiquiri was sullied during the cocktail dark ages of the late 20th century by cheap imitations and dreaded frozen slushie-style machines. But the classic recipe maintained a quiet dignity. The traditional Daiquiri has seen an amazing resurgence during the 21st century craft and Tiki cocktail revival.
Our expedition through the mysterious tropical drink selection at The Mai-Kai takes a dangerous turn with another mid-century classic from the menu’s “STRONG!” offerings.
The Shrunken Skull, served in the Abelam mug in May 2012. (Photo by Hurricane Hayward)
Tongue-in-cheek drinks lionizing primitivism were common during Tiki’s golden age. The ominous Shrunken Skull and its variations were among the most infamous. The idea was to conjure up a sense of danger lurking in your local tropical getaway. Classic Tiki bars offer the ultimate escape from the mundane day-to-day existence, and every island adventure needs a little bit of macabre yet kitschy risk-taking.
In this case, the danger lies in the strong rums that permeate this deadly concoction. The Shrunken Skull is one of only two current Mai-Kai drinks that feature a rum floater (a shot of rum added to your drink as it’s served). Not coincidentally, the other also comes with an element of danger attached to its name: the Shark Bite.
The Shrunken Skull is also one of only a handful of Mai-Kai cocktails to come in its own custom mug, originally a vintage shrunken head design by Al Kocab. The artist had his hand in many projects at The Mai-Kai, from furniture to advertising design.
It was replaced some time in the 1980s by a modern version based on Kocab’s design that remains to this day. The modern version features the details painted under the glaze, while the vintage version has the details painted over the glaze.
Our collection includes Mai-Kai Shrunken Skull mugs from the 1960s (left), 1970s and 1980s. (Photo by Hurricane Hayward)
The above links and info come courtesy of My Tiki Life, a website featuring a user-generated database of mugs past and present. This highly recommended resource is so robust, in fact, it lists nearly 300 mugs (as of October 2023) with a tag of “skull.” Featuring photos, designer and manufacturer info, plus a full description of the mugs, mytiki.life is essential even if you don’t register as a member.
In recent years, the Shrunken Skull is also often served in a modern Abelam mug, which features a mask-like design of the Abelam people who live in the East Sepik province of Papua New Guinea. The original was also designed by Kocab.
Both mugs have a handle, which is atypical of most Tiki mugs. It’s usually an indication that the mug does double-duty on the dessert menu as a vessel for hot coffee drinks. At The Mai-Kai, the current Abelam mug also can be enjoyed with an after-dinner classic, the flaming Kona Coffee Grog. The Shrunken Skull mug is also used for the Tahitian Coffee.
It’s a rum enthusiast’s dream: Seven days of nothing but tasting hundreds of rums and cocktails in sunny Miami, learning about the colorful history and culture that envelop every aspect of the industry. 
