Two of the spirits and Tiki cocktail world’s most respected figures are putting their names on the label of an exciting new release: Beachbum Berry’s Zombie Blend from Hamilton Rum. It’s the first joint rum project for both and is expected to hit stores and bars across America this summer.
Ed Hamilton shows off the label and talks about his new rum project with Beachbum Berry on a Zoom call on May 14.
This deadly elixir is a potent 118-proof blend of spirits from multiple Caribbean islands that seeks to recreate in one bottle the classic combination of three different rums that Don the Beachcomber famously used in his original Zombie recipe in the 1930s. Berry spent more than a decade decoding Donn Beach’s secrets and published the results in his landmark 2007 book, Sippin’ Safari.
The blend was a hands-on passion project for Berry, who tasted and approved every tweak, Hamilton said. “I love the guy, he’s wonderful to work with,” Hamilton said, adding that he felt more than a little pressure to not disappoint him. It was a two-year project that “started well before COVID.”
Hamilton hopes to have ample supplies of the new rum in 1-liter bottles ready for distribution from his New Jersey warehouse by around the time most of us are celebrating the Fourth of July, he said last Friday night in his weekly Zoom happy hour. The blend is done, Hamilton said, and he’s just working with Berry on finalizing the back label. It will feature a revamped Zombie recipe by “the Bum” that shows off the new rum.
Beachbum Berry is the world’s foremost authority on the Zombie cocktail. (Photo by Jonpaul Balak)
Hamilton said he’s happy that his rums are now available in 40 states, and he’s looking forward to a post-COVID boom that should boost his rum sales above 2019 levels. The partnership with Berry certainly won’t hurt.
“The best people to collaborate with are people who know more than you do,” Berry told us via e-mail. “Ed definitely fills that bill. He knows everything about rum, and he has good taste too. That made the whole sourcing and blending process ridiculously easy.”
The union of these two unique brands is a Tiki lover’s dream. Hamilton, founder of the Ministry of Rum website, was a longtime rum expert and author before he became an importer. His company, Caribbean Spirts, brings into the United States rums and other products from across the West Indies with an emphasis on honesty and authenticity.
The hardcover 10th anniversary edition of Beachbum Berry’s Sippin’ Safari was published in 2017 by Cocktail Kingdom.
Hamilton’s namesake rums include blends from some of the region’s most respected rum-producing islands. His best sellers include Hamilton 86 and 151 from Guyana, plus gold and black pot-still rums from Jamaica. These styles are Tiki bar staples, and Hamilton’s reasonably-priced and flavorful blends are well-received by bartenders and home enthusiasts alike.
Even if you have all the ingredients, the Zombie is a beast of a drink to make. Not only are there three rums but also multiple juices, syrups and spices that add up to 10 ingredients or more. This can discourage not only novices mixing at home but also high-volume cocktail bars. “We wanted something that works in the bars,” Hamilton said. The goal, he said, is for bartenders to say: “Now I can put a Zombie on the menu.”
For Berry, the Zombie is special “not only because it tastes great, but on a more personal level because it was a ‘lost’ recipe that I discovered, and then decoded, and then published for the first time anywhere in Sippin’ Safari in 2007. And now, 15 years later, I’ve blended a rum for the drink as well. That’s a pretty cool feeling!”
Importer Ed Hamilton has announced the arrival of a new Hamilton Rum blend bottled for the Florida Rum Society, soon to be available in retail locations across the Sunshine State. Plans call for the rum, a blend of Jamaican and Guyanese rums, to be distributed in 2021 to other states as well.
The first shipment arrived in Orlando on Friday (Dec. 4) from Hamilton’s New York bottling facility, he announced during a Zoom happy hour event that evening. On Thursday, he teased Florida rum lovers with an Instagram post containing the label, announcing that the rum was “on I-75 on the way to Florida.”
The quick arrival pleased the longtime rum connoisseur, author and owner of his own boutique label and import company, Caribbean Spirits. The new rum will be part of Hamilton’s Ministry of Rum Private Collection, containing a similar label but more limited-edition bottlings than his standard Ministry of Rum releases. These include a variety of rum blends sourced from Jamaica, Guyana, St. Lucia and other islands.
He also imports a selections of acclaimed rums from Martinique, including the Neisson, La Favorite and Duquesne labels. Ministry of Rum refers to the website and message board Hamilton launched in the late 1990s that remains an essential reference tool for researching and learning about all rum.
Ed Hamilton spars with rum ambassador Ian Burrell at thefirst Miami Rum Congress in February 2019. (Photo by Hurricane Hayward)
For the Florida Rum Society blend, Hamilton said he went with a modified version of his popular Navy Strength blend, a powerful 114-proof combination of 60 percent Guyana rum and 40 percent Jamaican rum. The new blend is more accessible, clocking in a 45 percent alcohol by volume, or 90 proof. Hamilton said the blend is 65 percent from Demerara Distillers in Guyana and 35 percent from Worthy Park Estate in Jamaica.
Besides the proof and percentages, there’s a slight variation the age of the rum, Hamilton said. The Jamaican component is a 1-year-old rum while the Navy blend contains unaged distillate. The Guyanese rum is the same blend of 2- to 5-year-old rums that Hamilton uses in the Navy Strength bottling, as well as the Hamilton 86 and 151 Guyana rums that are well-known and loved at Tiki bars across the country. Check our in-depth look at Hamilton’s journey in bringing these rums to market, and their use at The Mai-Kai in Fort Lauderdale.
The Florida Rum Society blend promises to be more versatile and just as tasty as the Navy blend, its lower proof and added aging making it more assessable as a sipper and all-purpose mixer. It’s also a higher proof than the similar New York Blend, an 84-proof version of the Navy blend. At 65 percent Demerara, it could also make a fine substitute for Hamilton 86 in cocktails. During the Zoom meeting, Hamilton sipped on one of his favorite easy-to-make highballs, a blend of Hamilton 86, Hamilton Jamaican Pimento Dram, and orange juice. I tried a mix of 1 part dram, 3 parts rum and 6 parts juice, and it was delicious.
The flagship Hamilton rums from Guyana are available at Total Wine stores in Florida. (Photo by Hurricane Hayward, August 2016)
The new rum should also work well in classic Tiki cocktails that call for a roughly equal blend of non-overproof Demerara and Jamaican rums, such as the Navy Grog (and Beachbum Berry’s The Ancient Mariner), Pearl Diver’s Punch, and Sidewinder’s Fang. The extra 5 percent ABV will give the drink a boost to help it hew closer to the original rums. In the mid-century heyday, it was not unusual for standard mixing rums to be higher than 80 proof, especially those from Guyana and Jamaica. During the Zoom meeting, I enjoyed a Navy Grog featuring three of Hamilton’s signature rums (see recipe below).
Follow the Florida Rum Society on Facebook and Instagram for updates on distribution. Hamilton confirmed that the main retail location will be the Sarasota Liquor Locker. The rum society boasts a robust online store with quick delivery across the state featuring rums stocked by the Sarasota store.
UPDATE: Sarasota Liquor Locker and the rum society’s online shop were the first get the rum. Soon after, it was on its way to Five Star Liquor & Wine in Orlando, Primo Liquors in Broward County (multiple ocations), Big Game Liquors in Miami, and Beach Liquors in the Panhandle (multiple ocations).
Hamilton said he expects retail outlets across the state to carry the rum. Part of the goal of the partnership with the Florida Rum Society, he said, is to leverage the group’s influence to persuade more retailers to carry the Hamilton (and Caribbean Spirits) product line. The bottling includes 112 cases, he said, though he didn’t rule out another batch in the future depending on demand. If the store you frequent in Florida doesn’t carry Hamilton rums, or you’d like to request the new blend, ask them to contact the distributor: Progress Wine Group from Opa Locka, (321) 230-4682.
UPDATE: The Florida Rum Society announced an online cocktail contest featuring the new blend, with the winner earning “a hoard” of Hamilton rums. The group has quickly ramped up its activities after forming only in mid-2019. Members began holding in-person gatherings before the pandemic and have continued them online, with Hamilton and other high-profile rum industry veterans, such as Privateer Rum’s Maggie Campbell, joining in.
The Hamilton blend is not the society’s first special bottling. Just last week, a Plantation 2008 single cask rum from Guyana featuring a Florida Rum Society label landed in Orlando. This label release is extremely limited (just 140 bottles) and available at Five Star. There are also a few bottles remaining at Five Star from the exclusive (214 bottles) release in August of a 109.2 proof New England rum from Privateer dubbed Rumdemic. The release marked the return of Privateer’s single barrel program (now known as the Letter of Marque series).
If that’s not enough for Florida rum fanciers, another exclusive release is coming in 2021. The Florida Rum Society Masters Selection from Chairman’s Reserve and St. Lucia Distillers is available for pre-sale at Jensen’s Liquors in Miami. This 115.6 proof blend is expected around April. Shipping and pick-up are both available.
For more on the Florida Rum Society, check out the interview with founder Jay Cocorullo on the Rumcast podcast, episode 14.
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15 things you need to know about Ed Hamilton and Hamilton Rum
As part of the inaugural Miami Rum Congress in February 2019, the “Minister of Rum” (he actually prefers to be called “Administer of Rum”) hosted his first-ever master class at The Mai-Kai in Fort Lauderdale on his Hamilton Rum product line, including a discussion of his journey from Caribbean sailboat adventurer to rum importer and label owner.
The hands-on symposium took place in the historic restaurant’s intimate Samoa dining room and included rum and cocktail samples, plus a heaping helping of Hamilton’s wit and wisdom. Here are a few nuggets we gleaned from the presentation:
After studying chemical and mechanical engineering and getting his college degree, Hamilton worked a job “selling bomb parts” in the mid-1970s. “It really wasn’t something I wanted to base my career on,” he said. When his boss queried him about what he wanted to be doing in five years, he exclaimed: “Go sailing.” Asked how he could make that happen, he replied: “I quit.” He says never spent another day looking for a job after that.
In the 21st century pop culture landscape, you typically gauge the health and success of a subgenre not by its mainstream success but by the vitality of its core audience. While Tiki has flirted with crossover fame for decades, it remains deeply rooted in the wants and needs of its devoted constituents. As evidence of this, we have the latest slew of new book and magazine releases aimed directly at this loyal demographic.
This year marks the publication of several new cocktail books along with continuing releases of a new quarterly magazine devoted to the revival of Polynesian Pop and mid-century culture. Who says social media and the Internet have killed off the printed word?
Hardcover book salutes Tiki home bartending community
The official U.S. release date is not until April 1, but The Home Bar Guide to Tropical Cocktails is already is among the top new releases in the alcoholic spirits category on Amazon thanks to relentless promotion by Reilly and the loyalty of her followers. Over the years, she’s probably served most of the California Tiki community at home parties, major events including Tiki Oasis and Tiki Caliente, plus a stint at Tonga Hut in North Hollywood.
The new book by Kelly “Hiphipahula” Reilly and Tom Morgan, profiled in the new issue of Exotica Moderne magazine, pays homage to the Tiki home bartending community.
A book release party was held on Sunday, March 10, at the Tonga Hut featuring live music by The Glasgow Tiki Shakers and special limited edition Mai Tai glasses. Joining the authors at the meet-and-greet and book signing were Kirsten, Murphy, Horne, and Geiger. Exotica Moderne magazine also joined the party, with artist Big Toe signing copies of the new issue featuring his cover artwork (see story below).
Reilly met Morgan – who teaches film, screenwriting and public speaking – through a shared interest in Tiki mugs. After many Rumpus Room gatherings, Morgan planted the seed for the book, but it was tough talking Reilly into sharing her secret recipes, according to an Exotica Moderne article on the book. This is a tradition dating back to the early days of Tiki cocktails, when mixologists feared others bars would steal their drinks, but Reilly also was leery about today’s free-for-all on social media. Luckily, she finally relented and the book was born.
Included among the 150 cocktail recipes are several created specifically for the book, plus the secrets to making your own exotic syrups such as ancho chili, lemongrass, sesame, and hibiscus. Full-color photos of a half-dozen home bars are splashed across the book’s pages. “These folks spend months and years and thousands of dollars on these bars, and it shows, we’re thankful,” Reilly told Exotica Moderne.
Spirits educator’s book puts modern spin on rum and Tiki cocktails
It’s no surprise that all three of the new books profiled here are written or co-written by female mixologists, long under-represented in the bar industry at large and Tiki subgenre in particular. But a new breed of talented professionals are quickly putting their creative mark on the Tiki and rum worlds, led by a Brooklyn-based cocktail consultant and spirits educator Shannon Mustipher.
Mustipher’s new 192-page hardcover book, Tiki: Modern Tropical Cocktails (release date: March 19 on Amazon), is the culmination of her short but intensive journey from bartender at the Caribbean restaurant Glady’s in Brooklyn in 2014 to her current role as “spiritual adviser” and founder of the Women Who Tiki pop-up that spotlights women slinging some of the best tropical cocktails behind the bar. She’s also a founding member of Women Leading Rum, an industry organization dedicated to education and career development.
In a short 5 years, Mustipher has taken her passion for Caribbean rum and raised it to the next level via brand consulting and speaking engagements across the country. Her writing, recipes and opinions have appeared in publications including Imbibe, Punch, GQ, and Liquor.com. While overseeing the bar program at Gladys, she took her show on the road representing brands including Denizen(former brand ambassador) and Pusser’s (currently brand education specialist).
Shannon Mustipher is a Brooklyn-based bartender, cocktail consultant and spirits educator. (ShannonMustipher.com)
Mustipher is known for taking tropical drinks to the next level by incorporating flavors of Southeast Asia, Latin America and the Caribbean, including the Zombie, Mai Tai and Jungle Bird. Tiki: Modern Tropical Cocktails (Rizzoli/Universe) also includes original recipes, techniques, tasting notes and recommendations plus tips on style and music. The book promises “a focus on refreshing flavors, fine spirits, and high-impact easy-to-execute presentation.” It also promises to be one of the most visually stunning cocktail books in recent memory, considering Mustipher’s prior career as a styling assistant in the photo industry.
Hurricane Hayward joined the Austin Rum Society online to reveal several new rum blends that hope to duplicate The Mai-Kai’s late, great dark Jamaican mixing rum. In the video below, we also enjoyed a Rum Barrel featuring the new recipe and discussed the history of The Mai-Kai …
The Atomic Grog presents new class and symposium at The Hukilau 2019
Hurricane Hayward of The Atomic Grog took guests on an virtual journey to the Caribbean to learn about the key rums and styles that have dominated The Mai-Kai’s acclaimed cocktails for more than 60 years. He was joined by rum expert Stephen Remsberg for an Okole Maluna Cocktail Academy class at the Pier Sixty-Six hotel, and by Cocktail Wonk writer Matt Pietrek for an on-stage symposium at The Mai-Kai. See the event preview
JANUARY 2019: Exploring Demerara rum at The Mai-Kai
Demerara Rum: The Mai-Kai’s Secret Weapon
The Atomic Grog was pleased to present a special happy-hour talk during The Mai-Kai Takeover event, presented by the Magical Tiki Meet-Up and Retro Rekindled. Click here to check out our full event recap, including photos and highlights of our Demerara rum discussion.
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Most of the information below is from 2019 and before. Read our historical coverage and check out the news above. Stay tuned for full update, coming soon.
THE RUMS OF THE MAI-KAI
For more than 60 years, The Mai-Kai has carried on the tradition of Tiki forefather Don the Beachcomber by serving some of the world’s most acclaimed tropical drinks. The secret recipes created by Ernest Raymond Beaumont Gantt (aka Donn Beach) in the 1930s and ’40s became the basis for many of the exotic cocktails on the menu when Bob and Jack Thornton opened their Polynesian palace in Fort Lauderdale in 1956.
From Sippin’ Safari: This vintage photo shows Mariano Licudine displaying his rum collection in 1962.
To run the bar program, the Thorntons tapped one of Beach’s top mixologists, Mariano Licudine, who spent 16 years honing his craft at Don the Beachcomber in their native Chicago. Licudine brought more than skills, secret recipes and a penchant for creating his own distinctive cocktails. He brought a great appreciation for rum. That legacy continues today in the drinks that carry on the tradition of Beach, the Thornton brothers and Licudine. Menu:Vintage Don the Beachcomber rum list from 1941
By their very nature, Tiki bars are known for their rums and cocktails highlighting cane spirits. But The Mai-Kai takes it to the extreme. The 48 drinks on Licudine’s original menu called for 43 different brands of rum, reports author and Tiki historian Jeff “Beachbum” Berry in The Mai-Kai chapter of Sippin’ Safari, the seminal 2007 book on Tiki’s unheralded bartenders that was recently expanded and enhanced for a 10th anniversary edition.
The back of an Okole Maluna Society membership card, circa late 1950s.
“Shortly after opening, The Mai-Kai became the largest independent user of rum in the U.S., pouring more than 2,000 cases of Puerto Rican rum in 1958 alone,” Berry wrote in Sippin’ Safari. Some 60 years later, lighter bodied rums from the Spanish-speaking Caribbean islands still make up a large chunk of the total volume of rum poured in The Mai-Kai’s secluded back bars. They play a key role in the many popular drinks on the tourist-friendly mild section of the menu.
But Beach’s true genius, as carried on by his brethren at The Mai-Kai, was the ability to blend rums of different body and character and create an entirely new and bold flavor profile. Many of The Mai-Kai’s most robust cocktails feature three and four different rums, such as the Zombie and Jet Pilot.
A 1941 rum menu from Don the Beachcomber in Chicago, where mixologist Mariano Licudine worked for 16 years before starting The Mai-Kai’s bar program with owners Bob and Jack Thornton in 1956.
The rums that define The Mai-Kai style are straight out of Donn’s playbook. As a counterpoint to the Spanish-style column-stilled rums, Beach often added two English-style pot-stilled rums: The dark and funky rums from Jamaica, and the rich and smoky Demerara rums from Guyana. These have always been the distinctive flavors that define many of The Mai-Kai’s best cocktails, particularly those on the strong section of the menu.
Following is a deep dive into these two rum styles as they’re served at The Mai-Kai today and through history, including discussion and reviews of the current brands and cocktails.
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DEMERARA RUMS: Lemon Hart, Hamilton shine in strong, flavorful cocktails
The newest release of the iconic Lemon Hart 151 Demerara rum.
The Mai-Kai began using the latest reboot of Lemon Hart 151 Demerara rum, the iconic mixing rum from Guyana, in September 2016. This black blended overproof rum, which disappeared from the U.S. market in mid-2014, was reintroduced in the summer of 2016 and continues to regain distribution across the country. Lemon Hart’s 80-proof rum (known as Original 1804) is making slower progress, and The Mai-Kai continues to use Hamilton 86 as its standard black blended Demerara rum as of mid-2018.
* Tiki Central: Latest updates on Lemon Hart’s return
It was during the two-year absence of Lemon Hart that Hamilton 151 and 86, also from Guyana, stepped up to fill the void. The Hamilton rums were embraced not only at The Mai-Kai, but at Tiki and craft cocktail bars across the country. While some bars have chosen to stick with Hamilton across the board, The Mai-Kai is splitting the difference with Lemon Hart 151 and Hamilton 86.
Following is a list of the drinks at The Mai-Kai using Lemon Hart and Hamilton rums. The links will connect you with reviews and recipes.
Cocktails featuring Lemon Hart 151 Demerara rum at The Mai-Kai. (Atomic Grog photo, April 2018)
Retired cocktails featuring Demerara rum: In addition to the current drinks listed above, you can also sample a few recipes for drinks that are no longer featured on The Mai-Kai menu. Both of these have made comebacks at special events, so you never know when they will return for an encore. Demerara Cocktail | Demerara Float
HISTORY: The saga of Demerara rums at The Mai-Kai
An ad for the new Lemon Hart 151 rum, which returned to its traditional yellow label after several years off the market in the United States.
What exactly is Demerara rum and why is it so important to Tiki cocktails? According to Berry, aged Demerara rums “are the rich, aromatic, smoky ‘secret weapon’ in most truly memorable tropical drinks.” They hail from the banks of the Demerara River in Guyana, hence the name. The last remaining distillery in Guyana is Demerara Distillers, which produces its own extensive suite of rums under the El Dorado brand. It also supplies all of the world’s Demerara rum, including those bottled by Lemon Hart and Hamilton.
The historic distillery, aka Diamond Distillery, was established in 1670. The rums are made using molasses from local Demerara sugar, which along with the distillery’s special strain of cultured yeast, historic stills and Guyana’s tropical climate, provide a unique combination that yields some of the world’s richest rums. Diamond employs some of the oldest and unique stills the world, including the last wooden pot stills, which can be traced back to the 1730s.
There are more than 20 different styles of rum produced at the distillery, we learned in a 2014 seminar at the Rum Renaissance Festival in Miami. Master distiller Shaun Caleb offered a fascinating look at the inner workings of Diamond Distillery and the excellent El Dorado rums.
