It’s a great time to be immersed in the modern Tiki lifestyle, which has grown from its humble revival a quarter century ago into a full-blown subculture that shows no signs of slowing down. Fueled a cavalcade of new artists, musicians, bartenders and home enthusiasts, the scene is attracting a new generation of fans and followers.
• Live coverage: Photos and video from Tiki-a-Go-Go in OrlandoNEW
The Disasternauts headline the Saturday night event at the first Tiki-a-Go-Go in April 2024. (Sveinn Photography)
Nowhere is this more apparent than Florida, home to a blossoming new event that perfectly exemplifies the modern Tiki era, circa 2025. Launched last year to great fanfare, Tiki-a-Go-Go returns to Orlando on April 4-6 for a whirlwind weekend celebrating the past, present and future of the lifestyle and its many subgenres. SEE BELOW:Tiki-a-Go-Go daily schedule | 10 questions with the co-founders
Do you want to learn about Tiki, Florida and Disney history? Check. Craving delicious cocktails crafted by top Tiki bartenders? Check. Eager to browse and buy from a smorgasbord of vendors? Check. Need tips on how to build a home bar or make cocktails? Check. Does your perfect evening involve live surf and exotica music, a retro supper club and classy burlesque? Check, check and check.
Tiki-a-Go-Go also offers interactive activities for everyone, from a hands-on “drink and paint” class with artist Mcbiff to vintage hair styling. Presentation topics range from tattoo art, to aloha wear, to Tiki pioneer Don the Beachcomber. The top tier passes are already sold out, so it’s probably a good idea to reserve your hotel room and buy your tickets now. You don’t want to miss one of Tiki’s hottest up-and-coming events. .
April 4-6 – Tiki-a-Go-Go at the Caribe Royale Resort in Orlando. Featuring 30+ symposiums and classes (Sven Kirsten, Tim “Swanky” Glazner, Garret Richard, Spike Marble, David “Mcbiff” McNeley, Matt Pietrek, Jonpaul Balak, Tiki Tom-Tom, Margo “Rocket Betty” Scott, Dave “Basement Kahuna” Wolfe, David “Dr. Skipper” Marley, How Bowers, Jim Bacchi, Tommy Tam, et al.), guest cocktail bars and bartenders, live music (Tikiyaki Orchestra and Tikiyaki 5-0, The Intoxicators, The Disasternauts, Les Greene and the Swayzees, more), supper club and burlesque, artists and vendors, plus more. Bonus event:Magical Tiki Meet Up on April 6 at the Magic Kingdom and Polynesian Village Resort at Walt Disney World.
* Tiki-a-Go-Go on social media: Instagram | Facebook page and group
• Atomic Grog coverage: 2024 photos, video on social media
Tiki-a-Go-Go is the brainchild of four longtime scene supporters and attendees of many events across the country. Jenna & Jose Villasana from Orlando joined forces with Mary & Jason Wescoat from Venice to create a Florida-centric weekender that honors the state’s roadside attractions and theme park history while also diving deep into Tiki history as well as contemporary topics not often covered elsewhere. They also linked their event to the established Magical Tiki Meet Up for a final day of fun at Disney World.
The event’s host hotel, the Caribe Royale Resort, is strategically located near Disney property and offers a tropical-themed vibe that complements the vast convention space. It’s a sprawling resort, so Tiki-a-Go-Go must share the facilities, but the Florida resort feel fits the event to a tee.
A view of the main pool at Orlando’s Caribe Royale Resort during the first Tiki-a-Go-Go. (Photo by Hurricane Hayward, April 2024)
The first gathering was an unqualified success, featuring such notables as Sven Kirsten, Tim “Swanky” Glazner, Spike Marble, and Tiki Tom-Tom. These experts all return in 2025, along with an expansive lineup of presenters, musicians, mixologists, and much more. It can be an over-used term, but this year’s lineup is truly eclectic.
In what amounts to a very expensive but insightful research-and-development project, the owners of the Don the Beachcomber brand have decided not to reopen the namesake restaurant and bar in Madeira Beach, which launched with great fanfare in February but was severely damaged by dual hurricanes that slammed Florida’s Gulf Coast in September and October.
Takeaways from this story
• Don the Beachcomber in Madeira Beach will be replaced by the Tiki Docks concept. [MORE]
• Brand owner 23 Restaurant Services is accelerating the rollout of Gantt Reserve Collection bars. [MORE]
• A flagship Don the Beachcomber is still on track for Central Florida. [MORE]
• Author plans more Donn Beach books after biography is released. [MORE]
• New custom mugs available in online store. [MORE] Bonus cocktail recipe:Tribute to Marie King’s The Seminole Heights
“There’s no reason to be concerned about the health of the brand moving forward, or whether or not we’re going to opening any more restaurants,” creative director Justin Peterson told a crowd of concerned Tikiphiles at the Inuhele weekender in Atlanta on Jan. 25. “Every project we had in the pipeline is still going forward. On top of that, we have stuff we can’t even talk about today, exciting stuff that is going to blow your mind when we get around to it.”
Peterson and beverage director Marie King broke the news on behalf of parent company 23 Restaurant Services, which added the legendary Tiki concept to its portfolio of a half-dozen brands in 2022. After dispensing with the Madeira Beach update – which Peterson admitted was “a total bummer” – the pair spent the remainder of their 45-minute seminar getting us up to speed on the company’s more positive advancements related to Tiki’s founding father, Donn Beach, aka Don the Beachcomber.
This includes an aggressive rollout of more small cocktail-focused bars in the Gantt Reserve Collection, an umbrella grouping of speakeasies that pay homage to Beach’s given name (Ernest Raymond Gantt). The first, Morgan’s Cove, made its debut in downtown Tampa in July. The next location may open in Plantation, west of Fort Lauderdale, in early 2026. All will have unique names and theming related to their location. Past coverage:Don the Beachcomber launches Morgan’s Cove speakeasy in Tampa
The loss of the Madeira Beach restaurant, which will be replaced by the company’s more streamlined and tropical-themed Tiki Docks, will mean that the company will be without a branded Don the Beachcomber restaurant until what promises to be a spectacular new venue opens in Hamlin, just north of Walt Disney World, in 2026. From all accounts, it will be worth the wait. In the meantime, the pair spoke of keeping the brand in the public eye with pop-up appearances and an impressive array of merchandise.
Don the Beachcomber biographer Tim “Swanky” Glazner (left) joined creative director Justin Peterson and beverage director Marie King for a presentation on the state of the brand at Inuhele in Atlanta. (Photo by Hurricane Hayward / Jan. 25, 2025)
Author Tim “Swanky” Glazner, whose long-awaited biography (Searching for Don the Beachcomber) is on track for a fall 2025 release, joined his friends to talk about the book and reassure the Inuhele attendees that Beach’s legacy remains in good hands. “I believe they’re going to do a great job,” Glazner said of not only King and Peterson, but the entire 23 Restaurant Services team.
The presentation was perhaps the most information-packed and definitely produced the most breaking news from the entire event. Inuhele celebrated its sixth gathering of the tribe at a new venue (the Omni hotel) in downtown Atlanta with three days of symposiums, a Tiki marketplace, live entertainment, cocktail and rum tastings, room parties, and much more. A highlight was a luau and live music at another historic Tiki venue, the vintage Trader Vic’s that dates back to 1976. Related coverage:Inuhele, Atlanta grow together into a Tiki powerhouse
Following is a detailed breakdown on what we learned from Peterson, King and Glazner during the symposium. Please note that there are no set dates for any of the upcoming projects, just estimated dates as detailed below. Peterson wanted to make clear that these can change on a daily basis. So temper your expectations, but know that progress is being made.
From humble beginnings, Inuhele: Atlanta’s Tiki Weekend has risen to become one of the must-visit events of the year for tikiphiles, an alternative to the many summer events and an eclectic mix of modern and vintage art, music and culture. The sixth annual weekender returns Jan 24-26 at the downtown Omni hotel, with Saturday night’s luau and live music at the historic Trader Vic’s nearby.
Advance sales end Wednesday (Jan. 15) at 11:59 p.m., so don’t miss out. Weekend passes, priced at $225, may be available at the event if any remain. Day passes won’t be sold. Save $50 in advance when you order a standard pass ($175) online, which includes entry to the vendor hall; panels all weekend; live contests, bands and shows; live demos; the Big Uke Jam, Caftan Strut, Swizzle Swap, and more. Already sold out is the VIP pass, which includes entry to Thursday’s welcome party, early entry to the vending hall, a ticket to the Saturday night luau, a VIP swag bag, plus other VIP events.
What started as a bus tour of the city’s vibrant home Tiki bars in 2018 has evolved into a full-blown convention-style event in a city known for its pop-culture conventions. Like many of those fan-centric gatherings, Inuhele puts guests and VIPs into the same immersive fishbowl together. Like other Tiki conventions, the atmosphere is based on a shared love of Polyesian Pop art and culture.
The annual Swizzle Swap, as seen in 2023, is a staple at Inuhele. (Photo by Hurricane Hayward)
Inuhele has relocated to the Omni after one year at the Marriott Century Center and the past four years at the Atlanta Sheraton Downtown. Located in the heart of the Centennial Park District (built for the 1996 Olympics), the hotel is also adjacent to State Farm Arena and the Georgia World Congress Center. In addition to skyline views, guests can enjoy many nearby attractions (World of Coca Cola, Georgia Aquarium, Center for Civil and Human Rights, Center for Puppetry Arts). The pet-friendly hotel also boasts a heated pool, fitness center, plus three restaurants.
It’s just 1.3 miles to the Hilton Atlanta and its famous subterranean Trader Vic’s, est. 1976. One of the last remaining restaurants built during the lifetime of company founder Victor Bergeron, the vintage space is notable for its decor and artwork, which remain relatively unchanged after nearly 50 years.
• Venerable Trader Vic’s brand marks 90 years with a return to its roots
The Frigidaires from Atlanta will perform Saturday night at Trader Vic’s. (Official photo)
Check out our interview below with Jonathan Chaffin, who founded Inuhele with his wife, Allison. Together, they also run Horror In Clay, producing horror-themed Tiki mugs, barware, art, and accessories. The couple likes to keep the event very much a family-run passion project, and it shows. Their self-funded FlipKat Productions depends on ticket sales to pay for the event, along with a growing list of sponsors.
Event sponsors for 2025 include Trader Vic’s, Don the Beachcomber; The Bamboo Room Tiki Bar; Tiki Underground; The Luau Lads and Lark’s Head Rum; Spiribam (Chairman’s Reserve, Rhum J.M, Clement Rhum); Tandauy Rum; Bacardi (Bacardi Ocho, Santa Teresa 1796, Havana Club); Hilton Head Distillery; BG Reynolds Cocktail Syrups; Tip Top Cocktails, Fresca Mixed; Cerveza Pacifico beer; Natalie’s Orchid Island Juice Co.; Black Lagoon Coffee; and Uke Republic.
LIVE COVERAGE: Don the Beachcomber news, plus photos and video on social media
Paradise Reimagined: Deep Inside the Mai-Kai RestorationNEW
Attendees at Inuhele 2025 in Atlanta enjoyed an exclusive look at the reimagination and revival of the historic restaurant during a special multimedia presentation featuring photos, video and inside tips. Check out slideshow highlights, plus two walk-through videos with creative director “Typhoon Tommy” Allsmiller. DEEP DIVE:The renovation and reopening of the Mai-Kai
This year has been significant for the Tiki and Polynesian Pop scene in the Sunshine State for both its ups and downs. Luckily, the high points have been more plentiful than the lows with 2024 marked by the arrival of the first new Don the Beachcomber restaurant in decades, the debut of the Tiki-a-Go-Go event, and the triumphant return of the Mai-Kai.
The calm before the storms: The Don the Beachcomber crew, including Justin Peterson (left) and Marie King (right), at Tiki-a-Go-Go in Orlando in April 2024. (Photo by Hurricane Hayward)
But in true Tiki fashion, there’s always a little bittersweet that goes into any potent cocktail. In this historic year, that meant a tumultuous hurricane season that wreaked havoc on the Gulf Coast, leading to the closing of Don the Beachcomber in Madeira Beach, and heavy damage elsewhere.
But resilience is a hallmark of the southernmost mainland state, and we’re happy to report that this year’s hurricane season did not deliver a knockout punch. To the contrary, many of those affected by the storms have emerged stronger than ever, poised for an even more memorable 2025.
The 2024 Atlantic hurricane season was an extremely active and devastating one, reportedly the second-costliest on record with more than $220 billion in damage. Three hurricanes made landfall in Florida: Debby (Aug. 5), Helene (Sept. 26), and Milton (Oct. 9). The category 1 Debby brought heavy rain, flooding and widespread power outages to Florida’s Big Bend, but it was just a hint at what was still to come.
Three hurricanes made landfall in Florida in 2024.
The category 4 Helene caused widespread damage from the Gulf Coast to North Carolina. It was the deadliest hurricane to affect the continental U.S. since Katrina in 2005, with more than 150 deaths. In Florida, the storm cut a path of destruction from Naples and Fort Myers through Sarasota, Tampa and all the way to Tallahassee.
The category 3 Milton brought significant damage with a destructive storm surge resulting in many homes and businesses damaged. Milton’s impact still lingers with debris clean-ups across Central Florida and residents near bodies of water still dealing with flooding, according to Orlando’s WESH 2.
Hurricanes Helene and Milton both severely impacted Florida’s Gulf Coast and beyond.
Our deepest condolences to everyone impacted by this year’s calamitous tropical weather, especially those who lost loved ones. This story is intended as snapshot of how several of Florida’s most high-profile Tiki establishments were impacted and how they pulled through in a time of crisis.
As my story in the current issue of Exotica Moderne shows, we’re all looking forward to a fresh start in 2025 as we build a bigger and better Tiki community. Check our Tiki Times guide for the latest event announcements and follow our continuing coverage on the blog all year.
The revival of the iconic Don the Beachcomber brand has entered a new chapter with the opening of the first Gantt Reserve Collection bar in downtown Tampa. A sneak preview of the Morgan’s Cove speakeasy was held July 13, with the official public opening announced July 18. The hidden door swings open daily at 4 p.m.
Another large restaurant – considered to be the brand’s flagship – is in the works for Hamlin, near Disney World in Central Florida. This ambitious, ground-up buildout is not expected to be finished until next summer. Other restaurant locations are planned, but in an effort to expand the brand in a quicker (and less costly) manner, 23 Restaurant Services announced a creative new “brand within a brand” concept in April.
* Previous coverage: Don the Beachcomber announces new bar concept, three upcoming locations in Florida
The revival of the Don the Beachcomber restaurant concept was kicked off in Madeira Beach in February 2024 by 23 Restaurant Services. (Official photos)
Gantt Reserve Collection bars will be much smaller, concentrating on elevated cocktails and immersive decor. The themes will vary based on location, but all will try to maintain the high standards established by Donn Beach (born Ernest Raymond Gantt), when he created the world’s first Tiki bar as a speakeasy in 1932.
Indeed, it didn’t take long to get Morgan’s Cove up and running in just three months after the announcement. There are many reasons for this, which we’ll detail below. The next Gantt Reserve Collection bar won’t be open until early 2025.
Marc Brown (left), the 23 Restaurant Services president, welcomes designer Daniel “Tiki Diablo” Gallardo to the sneak preview party on July 13. Gallardo and his team created a spectacularly immersive space. (Photos by Hurricane Hayward)
We were privileged to attend a sneak preview of the Tampa bar on July 13. Mahalo to Brown and his team for the exquisite hospitality. Following is a comprehensive recap.
Riding a wave of success following the February opening of the first of many new Don the Beachcomber restaurants, the team behind the ambitious brand re-launch took the stage at Tiki-a-Go-Go in Orlando earlier this month to offer a sneak preview of new locations planned for Florida.
The presentation before hundreds of faithful fans gathered in an expansive ballroom at the Caribe Royale Resort did not disappoint, revealing new details about the flagship restaurant that will be built just a stone’s throw from Walt Disney World. Parent company 23 Restaurant Services also broke the news of a new “brand within a brand” dubbed the Gantt Reserve Collection from Don the Beachcomber.
The new Don the Beachcomber bar concept was unveiled at Tiki-a-Go-Go in April 2024. (Photo by Hurricane Hayward)
This smaller, more bar-centric concept will be rolled out much faster than the 300-seat restaurant in Madeira Beach or the even larger one planned for the Orlando area. If the build-out goes according to plan, guests will be enjoying elevated Don the Beachcomber cocktails at Gantt Reserve Collection bars in Tampa this summer, then Plantation in southeast Florida in the fall.
We also learned that the Don the Beachcomber in Hamlin (opening in summer 2025) will feature not only views of the nightly fireworks at the Magic Kingdom, but also another Gantt Reserve Collection bar tucked inside, speakeasy style. Our full recap below will include details on these projects, new custom mugs, plus more information gathered after Tiki-a-Go-Go.
Justin Peterson (right) introduces the participants in the ‘Don the Beachcomber Returns!” panel at Tiki-a-Go-Go in April 2024. From left: John Mulder, Sven Kirsten, Marc Brown, Marie King, and Tim Glazner. (Photo by Hurricane Hayward)
Don the Beachcomber presentation caps first annual Tiki event in Orlando
The juxtaposition was intentional. The inaugural Tiki-a-Go-Go kicked off April 5 with a panel discussion on the restoration and reopening of The Mai-Kai, Florida’s historic Tiki temple that will soon return from a nearly four-year slumber. The daily programming wrapped up 30 hours later with a presentation on another legendary brand that recently re-launched in the Sunshine State with bold expansion plans.
The April 6 panel Don the Beachcomber Returns! was hosted by 23 Restaurant Services creative director Justin Peterson and featured company President Marc Brown, beverage director Marie King, author Tim “Swanky” Glazner, historian Sven Kirsten, and Eekum Bookum mug master John Mulder.
Before unveiling the news on planned openings, the group discussed the flawless debut of the first new restaurant and bar based on the legacy of Donn Beach, who kick-started the Tiki bar craze in 1932 with his groundbreaking speakeasy in Hollywood, Calif. His influence is still felt today with a new wave of tropical cocktail bars around the world paying him respect, inspiring a new film and upcoming book.
Bartenders set up for the grand opening of the Don the Beachcomber in Madeira Beach on Feb. 23, 2024. (Photo by Hurricane Hayward)
Peterson praised King and Jennifer Paci, director of new restaurant openings, for the smooth debut. “The food and drinks are just immaculate,” he said. He also gave a shout-out to the the artists who built the interior, notably Daniel “Tiki Diablo” Gallardo, Patrick Vassar, Tom Fowner, and Dave “Basement Kahuna” Wolfe.
King said she designed the cocktail menu based on historic Don the Beachcomber recipes, adding her own spin where appropriate: “I had the daunting privilege of re-creating a Don the Beachcomber menu with the mindset of ‘What would Donn do today?’ ” King is a veteran manager and bartender with decades of experience in the California scene, including a stint at the last Don the Beachcomber in Huntington Beach as well as 11 years at the venerable Tonga Hut in Los Angeles and Palm Springs.
Marie King talks about her experience as beverage director for the new Don the Beachcomber restaurants during Tiki-a-Go-Go in Orlando on April 6. (Photo by Hurricane Hayward)
Another hurdle that took King out of her comfort zone was training the large, mostly inexperienced, staff on the nuances of Don the Beachcomber and Tiki culture. “We taught them who Donn was, who Sunny (Sund) was, what the business was, Hawaii, L.A., Chicago, the Mob, everything,” King said.
The training included everyone “from dishwasher to host,” utilizing the systems that Paci and 23 Restaurant Services employ to ensure a well-versed staff. “Everyone you come into contact with has a little bit of knowledge about what the legacy means,” King said. “You as the guests should feel like you’ve just walked into a Don the Beachcomber under their tutelage.”
But King’s most intense training was saved for her young bartenders, who she lovingly calls her “kittens.” She said she spent three days of boot camp “before any other soul walked in the building” with just the bartenders. “We did drills, we did mock service.” The end result speaks for itself, as many have corroborated.
Sven Kirsten speaks during the Don the Beachcomber presentation at Tiki-a-Go-Go about his experience at the new Madeira Beach location. Seated on the panel are Marc Brown (left), Marie King, and Tim Glazner. (Photo by Hurricane Hayward / April 6, 2024)
“I was blown away,” said Kirsten, who visited the Madeira Beach restaurant for the first time just three days earlier. “It’s in a very nondescript building, and in that way it really fulfills the purpose of being an escape. You step from a mundane world into this incredible escapist space.” Kirsten literally wrote the book on this topic. His influential contributions to the culture include The Book of Tiki and Tiki Pop.
Kirsten was also impressed with the packed house and the eclectic crowd, which he said was comprised of many families with “little tykes having a great time.” He added with a laugh: “It wasn’t just you Tiki nerds.”
“That’s what Tiki needs,” he continued. “It needs everybody to get into the act. It was wonderful to see that in Madeira Beach.”
Mulder added to that topic, talking about a recent visit with his granddaughter. She loved the non-alcoholic drinks and the desserts, while he was also enamored by the environment. “The decor is perfect,” said the creator of the signature Legend Returns mug. “It’s really immersive. You really feel like you’re in a Tiki bar. I was really, really impressed.”
An image shared at Tiki-a-Go-Go in April 2024 shows new Rum Barrel mugs from Don the Beachcomber and Tiki Farm. (Photo by Hurricane Hayward)
Peterson took the opportunity to reveal some new mug designs expected to roll out in Madeira Beach and elsewhere in the coming months. You can also expect to find them in the online store, Shop.DonBeachcomber.com.
By popular demand, the first to arrive will be a classic Rum Barrel mug, currently in production by Tiki Farm. Peterson said they hope to have them in hand by July, just in time for Tiki Oasis.
The creative director also showed off his first Don the Beachcomber mug design, based on his new signature logo of Donn Beach’s profile. He said he wanted it to be different than the other mugs created over the years inspired by Beach’s likeness.
Attendees at the ‘Don the Beachcomber Returns!’ presentation at Tiki-a-Go-Go on April 6 got a peek at Justin Peterson’s concept art for a new mug, along with the sculpt by Tiki Farm. (Photos by Hurricane Hayward)
The audience saw slides featuring Peterson’s conceptual artwork as well as photos of the sculpt created by Tiki Farm. The final glaze will have a matte finish that looks like wood, he said. The lei and flower will be pink and yellow, respectively, and the logo will be white.
Peterson called it “a dream come true to have a mug with my name slapped on the bottom of it,” adding that he’s hoping for a late summer release.
Also touted were several mug collaborations with noted Tiki artists. Big Toe is designing a bowl that Peterson said is as intricate as Mulder’s Legend Returns mug. Mitchell Spain Ceramics, which has perfected a method of creating what looks like rust on ceramics, is making “vintage style tumblers” that may be ready in time for The Hukilau in June. Also in the pipeline is a mug from Taboo Relics, due later this year or early next year.
Renderings, plans for Orlando restaurant revealed
The highlight of the Don the Beachcomber Returns! presentation April 6 at Tiki-a-Go-Go was the discussion and details on the new locations expected to open over the next several years. The excitement level was high, not just because of the historic nature of the news. Many attendees live not far from ground zero of the expansion in Florida.
An updated rendering of the new Don the Beachcomber restaurant planned for the Orlando area, revealed April 6 during a presentation at Tiki-a-Go-Go. (Photo by Hurricane Hayward)
First on the agenda was the previously announced build-out planned for Hamlin Town Center, just north of Disney World, which has moved up on the schedule slightly to summer 2025. “We plan to break ground relatively soon,” said Peterson, the creative director. “When that opens, it will be the crown jewel in our collection.”
FEBRUARY 2025 UPDATE: Don the Beachcomber in Madeira Beach was forced to close in September 2024 following two devastating hurricanes. New projects and locations are moving forward as planned. Click below for the full story:
Original story on the Madeira Beach grand opening:
If there were any doubts that the inaugural “next gen” Don the Beachcomber restaurant and tropical bar would not live up to the high standards of its namesake, they were quickly put to rest during last week’s grand opening in Madeira Beach on Florida’s southwest Gulf Coast.
Don the Beachcomber in Madeira Beach looked immaculate before opening to the public at 11 a.m. on Feb. 23 (left). By the evening, nearly every indoor seat was filled. (Photos by Hurricane Hayward)
The first location in a planned national rollout of escapist establishments inspired by the founding father of faux Polynesian cocktails opened to the public on Friday, Feb. 23, after three days of private parties for friends, family and VIPs. Owned and operated by Tampa- based 23 Restaurant Services, the vast 298-capacity restaurant was firing on all cylinders from the get-go.
“We are thrilled with our opening weekend, starting with a largely attended VIP party on Thursday evening,” Marc Brown, president of 23 Restaurant Services, said via email Monday. “We had over 1,200 guests join us Friday through Sunday.”
“We continue to be so excited to be a part of this community and look forward to sharing our amazing vibe and delicious food and drinks with you all,” he said, noting the huge social media reaction and “overwhelmingly positive” reviews.
The vintage booths at Don the Beachcomber in Madeira Beach, seen before the grand opening on Feb. 23, were designed by Tiki Diablo with contributions from others in the Tiki community. (Photo by Hurricane Hayward)
We attended Thursday’s pre-opening party as well as lunch and dinner seatings during Friday’s service, witnessing a nearly flawless launch by every measurable standard. The well-trained staff of managers, greeters, servers, food-runners, bussers, and bartenders operated like a well-oiled machine. And if there were any culinary or mixological misfires from the kitchen or bar, they were few and far between.
When we arrived late for the first official dinner service, all but one of the 20 tables and booths inside the highly immersive restaurant was full, and all of the 30 or so bar seats were taken. On the patio under a large thatched roof, at least a third of the tables were full despite a steady drizzle. Our Uber driver said he had been taking passengers there all day.
Customers were three deep at the bar for hours during the peak of service, beverage director Marie King told us later. “It was a good night.” And the crowds kept coming. The restaurant was just as packed when we left hours later, around 10 p.m.
The outdoor patio at Don the Beachcomber in Madeira Beach has a different feel during daytime and evening hours. The huge poles were carved on-site by Tiki Diablo and his crew. (Photos by Hurricane Hayward / Feb. 22-23, 2024)
Managing partner Sebastien Amoruso seemed very satisfied while surveying the scene and monitoring first-day operations. “It’s a good day,” he said during dinner service. “I’m happy. For the first day, we’re doing great.”
Amoruso estimated that 500 guests would be seated on opening day, but this might not include many who bellied up to the bar and didn’t register in the computerized point-of-sale system. I counted roughly 112 seats inside and 115 outside, plus lots of room for standing near the bar.
More seats could be added if needed, Amoruso, said. If opening weekend is any indication, that may be necessary. Saturday night was even busier than Friday, reported Donn Beach biographer Tim “Swanky” Glazner, who attended both.
The elaborately themed bar at Don the Beachcomber in Madeira Beach is prepped and ready to go before the grand opening on Feb. 23. (Photos by Hurricane Hayward)
But the venue never seemed crowded, with plenty of room for guests to relax and enjoy the atmosphere. Amoruso cited the expertise and experience of 23 Restaurant Services.
FEBRUARY 2025 UPDATE: Don the Beachcomber in Madeira Beach was forced to close in September 2024 following two devastating hurricanes. New projects and locations are moving forward as planned. Click below for the full story:
Original story on the Madeira Beach grand opening:
Nearly 100 years after its namesake founder developed and popularized the Polynesian-themed restaurant and bar concept, the Don the Beachcomber brand is re-launching this week with the first of multiple locations scheduled to roll out in Florida over the next several years.
The indoor dining areas at Don the Beachcomber in Madeira Beach, Fla., include booths plus table and bar seating. (Don the Beachcomber photos)
The restaurant in Madeira Beach, between St. Petersburg and Clearwater, is scheduled to open to the public on Friday, Feb. 23. Private events for friends, family and VIPs were held in the days prior. Partygoers no doubt will hoist a birthday toast Thursday to the Tiki bar pioneer.
* More Don the Beachcomber history
Ernest Raymond Gantt, who later changed his name to Donn Beach and opened the first Don the Beachcomber as a speakeasy during Prohibition in 1932, was born on Feb. 22, 1907, in rural Texas. His colorful life story will be documented in an upcoming book (Searching for Don the Beachcomber) and film The Donn of Tiki).
The new restaurant occupies an indoor-outdoor space at the Cambria Hotel at 15015 Madeira Way. It will be open seven days and nights, operating from 11 a.m. to 11 p.m. on Sundays through Wednesdays, and 11 a.m. to 1 a.m. on Thursdays through Saturdays.
“We’re fully staffed and ready to go” with more than 100 team members, said Lisa Longest, the director of marketing for Don the Beachcomber and other brands owned by Tampa-based 23 Restaurant Services. Friday’s grand opening will include a ribbon-cutting attended by city dignitaries right before the 11 a.m. opening, she said in a phone conversation Thursday.
A view of the interior and a vintage Chinese tile at Don the Beachcomber in Madeira Beach, Fla., in January 2024. (Facebook photos)
Call (727) 870-8454 or go to DonBeachcomber.com for more information. They are currently not taking reservations, so it’s first-come, first-served.
Originally planned for late 2023, then pushed to early 2024, the restaurant finally cleared all the bureaucratic hurdles and passed its final inspection, clearing the way for the grand opening. “We had to do a full build-out,” Longest said of the large space on the ground floor of the hotel. “It took time to get all the permits.”
This is a far cry from Don the Beachcomber’s tiny original bar in Hollywood. The restaurant has a total capacity of 298 with 92 seats inside and 120 outside.
Preview the food and drinks
The restaurant’s food is inspired by the faux Polynesian flavors pioneered by Don the Beachcomber, but the menu will also feature “elevated dishes that will appeal to all,” Longest said in an email following our phone conversation. Dishes will include a pupu platter featuring hand-made crab rangoon, chicken satay and sticky rib skewers, plus signature wings. “We will also feature tempura cauliflower, a variety of fried rice options, fresh grouper, and an array of gourmet burgers,” she said.
A sneak preview of the food menu at the new Don the Beachcomber in Madeira Beach, Fla.
We got a sneak peek at the food and drink menus, which were designed by 23 Restaurants Services creative director Justin Peterson. The offerings are sure to please every taste – from hardcore Tikiphiles, to adventurous locals, to the hotel guests who simply stumble upon this slice of paradise. In fact, the main menu’s cover is emblazoned with Donn Beach’s mantra: “If you can’t get to paradise, I’ll bring it to you.”
FEBRUARY 2025 UPDATE: Don the Beachcomber in Madeira Beach was forced to close in September 2024 following two devastating hurricanes. New projects and locations are moving forward as planned. Click below for the full story:
Original story on the Madeira Beach grand opening:
The much-anticipated re-launch of the iconic Don the Beachcomber brand will kick off in early 2024, when the first of several new restaurants will open in Florida. All indications point to a February grand opening in Madeira Beach on the southwest Gulf Coast.
The indoor-outdoor space on the ground floor of the waterfront Cambria Hotel was originally scheduled to open in November or December. The Don the Beachcomber website currently says “early 2024.”
The space is still under construction, so more delays are possible. However, management started seeking employees several weeks ago, and photos shared on social media show the interior decor nearing the final stages of installation.
A reel posted Dec. 14 on the official pages on Instagram and Facebook provides “a sneak peek into paradise.”
If all goes according to plan, expect a public opening in February with a soft opening for “friends and family” a week prior. An official annoucement on an exact date likely won’t be made until after a certificate of occupancy is issued.
A general rule of thumb in the restaurant business is to begin hiring at least six weeks before a grand opening. The first “now hiring” post appeared Dec. 1 on the Don the Beachcomber Instagram page.
The “GOATS wanted” ad encourages “career seekers” and “badass dreamers” to apply via the website of parent company 23 Restaurant Services. Among the jobs posted on the website are bartender, cook, dishwasher, expeditor, host/hostess, manager, managing partner, server, and service assistant.
Detail photos of the interior decor at the Don the Beachcomber location in Madeira Beach, Fla., posted Nov. 13 on the official Facebook page.
The Madeira Beach space was originally slated to be a new Tiki Docks location, but 23 Restaurant Services shifted its strategy away from the Florida beach bar concept and accelerated its focus on the more traditional Don the Beachcomber brand. Additional Polynesian restaurants named for the tropical cocktail genre’s godfather have been announced for Viera in Brevard County on Florida’s east coast and Hamlin in Orange County just north of Disney World.
A photo posted Dec. 11 on Facebook by Daniel “Tiki Diablo” Gallardo shows the entrance to the new Don the Beachcomber restaurant in Madeira Beach, Fla.
Though not yet listed on the official website, there’s also a stand-alone Don the Beachcomber bar planned for Tampa, revealed in October by Marie King, the 23 Restaurants Services director of beverage. King is a respected veteran in the tropical drinks world after managing California’s historic Tonga Hut from 2012 to early 2023. She also ran the bar program at the last Don the Beachcomber in California from 2009 to 2011.
According to the official timeline, the waterfront Viera location at the corner of Viera and Lake Andrews boulevards is set to open in 2025. But King said the smaller Tampa bar could open its doors first, likely in 2024.
While California may still be king of the hill with its abundance of classic and modern Tiki bars, constant events and confluence of Polynesian Pop’s movers and shakers, another sunny state on the opposite side of the country is quickly becoming a must-visit destination for more than its beaches and theme parks.
Worlds collide: The Mai-Kai’s manager, Kern Mattei, runs into Don the Beachcomber beverage director Marie King backstage in the cocktail prep area at Tiki Oasis in San Diego in August. They will both be very busy in 2024 with their establishments in Florida. (Photo by Hurricane Hayward)
This weekend’s return of Tiki Fever in Sarasota reminds us of all the things that make Florida a hot spot for seekers of a vintage experience. The event takes place at a classic retro resort and the state’s oldest Tiki bar (Bahi Hut). It includes four days of revelry featuring top bands, presenters, vendors, and more. It’s a relatively new event, celebrating its third gathering Thursday-Sunday, Oct. 5-8.
But next year is when it really heats up. A promising new weekender, Tiki-a-Go-Go, will debut in April in Orlando. The state’s vanguard Tiki event, The Hukilau, will return to southeast Florida in June.
Early 2024 should also mark the return of perhaps the state’s No. 1 destination for fans of classic Tiki, the revered Mai-Kai Restaurant and Polynesian Show. If that’s not enough, Florida is ground zero for the resurrection of the Don the Beachcomber restaurant brand. The Florida-based parent company plans to open at least two new locations in the state between now and the end of 2025.
The Hukilau draws cocktail and Tiki experts from around the world, including David Wondrich (left) and Jeff “Beachbum” Berry. (Photo by Hurricane Hayward / June 2023)
Sure, we’re still home to the ubiquitous “Florida Man,” often oppressive humidity, and increasingly questionable politics. But for all the reasons above, and more outlined below, Florida deserves to become a must-visit destination for fans of classic Tiki as well as the modern revival.
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FLORIDA TIKI EVENTS
Here’s a preview of the state’s three major weekenders, plus a roundup of other events of interest. (Florida-based artists, musicians and businesses are highlighted throughout the rest of this story with links.)
