Updated Dec. 8
This is part 1 in a series exploring the new cocktail and food menus at the historic Mai-Kai in South Florida, est. 1956. The restaurant reopened in November 2024 after four years and a $20 million restoration project that’s still ongoing. First, we’ll take a look at the menu design and esthetics. In future stories, we’ll examine the drinks and the food in depth.
Jump to more below
• The cocktail menu: Welcome back to paradise, 1950s style
• The food menus: A modern take with traditions intact
• The cannibal trio: Mai-Kai’s signature iconography
Since the Mai-Kai celebrated its grand reopening in mid-November, fans flocking back to 3599 N. Federal Highway in Oakland Park have been dazzled by the renovation and reimagination of the 67-year-old Tiki temple. This includes a painstaking rehabilitation of the Molokai Bar, the massive showroom under the vintage 40-foot A-frame, as well as all the surrounding dining rooms and other guest areas.
Much of the interior looks as good as it has since a 1970 expansion project that marked the last major design overhaul. For this, we can thank creative director “Typhoon Tommy” Allsmiller and his team of artists, including Scott “Flounder” Scheidly, Tom Fowner, and Conrad Teheiura Itchener.
• Mai-Kai Restoration & Reopening: Full story and photo archive
But there are a few new additions to this throwback experience that may have escaped notice, right under the noses of many guests. The food and drink menus now boast a retro look and feel that dates all the way back to the early days of the Mai-Kai. Let’s take a closer look at menus, their links to the past, and some breaking news on what’s coming next.
More Atomic Grog coverage
• Mai-Kai grand reopening 2024: Answers to frequently asked questions
• Latest news and exclusive coverage of the Mai-Kai reopening
The cocktail menu: Welcome back to paradise, 1950s style
It’s easy to be swept away to paradise when you open the Mai-Kai’s new cocktail menu and gaze upon more than 50 tropical drinks, many of them classics that have been frozen in time since 1956. But after you place your order for one of those delicious drinks crafted by beverage director Cory Starr and his expansive team of bartenders, take a gander at the menu’s design and artwork.
The cover art and tri-fold format is nearly identical the original 1956-57 menu, which included 43 cocktails ranging in price from 90 cents for Oh So Deadly to $2 for the signature Barrel O’ Rum. Both of those drinks are still on the menu, along with 28 others from that initial grand opening. The prices many have changed, but the recipes remain nearly identical, one of the unique features of the legendary bar.
The Mai-Kai replicated the menu design in great detail, from the distinctive logo to the familiar artwork of three cannibal tiki carvings. The wood grain and folding panels are meant to simulate the Mai-Kai’s original front doors. We don’t have a copy of the original menu, but images posted online during an eBay sale show virtually the same cover and inside layout from 1957:
The old tri-fold menu style was gone by the end of the 1970s, replaced by a bi-fold menu that remained in place (in varying sizes) until the 2020 closing. [See the 2018-2019 menu] Another classic feature is back on the new menu with a return to having the individual cocktails depicted by representational artwork.
The original artwork was replaced by photos in a 2014 menu overhaul. This was a major change from the original style used during the first 57 years of menus. But the old look is back, thanks to California artist Eric October.
Mai-Kai managing partner Bill Fuller reached out to October after seeing his botanical cocktail prints for sale online. The longtime Mai-Kai fan was hired to create the custom images using watercolor in the same style used on the original mid-century menus. Some of the cocktails have also been turned into T-shirts featuring the same artwork.
These images include more than just the signature mild, medium and strong rum drinks – plus the four non-alcoholic options. October also depicted the 12 new creations by Starr that fill out he 54-drink menu and offer alternatives for fans of other spirits (bourbon, tequila, et al.).
Continue reading “Is it 1956 or 2024? Forward-thinking Mai-Kai menus sport retro flair”
