A much-anticipated book dedicated to unraveling the enigmatic history of “the taste thrill of the century” has been welcomed with open arms by the Tiki community and beyond, quenching our insatiable thirst for esoteric topics. Not to mention tasty tropical cocktails.
The softcover and hardback editions of “Fassionola: The Torrid Story of Cocktails’ Most Mysterious Ingredient” during the special April pre-release at Tiki-a-Go-Go in Orlando. (Photo by Hurricane Hayward)
So what is this taste thrill that caused so much intrigue? Rum? Bitters? Pineapple or some other exotic tropical fruit? Not quite, but close. Of course, we’re talking about Fassionola: The Torrid Story of Cocktails’ Most Mysterious Ingredient, researched and written by Gregorio Pantoja and Martin S. Lindsay.
The authors not only dug up the complete story of a unique product that was in danger of becoming a footnote in 20th century mixology, they also uncovered the original “P/Fassionola” formula from the 1930s and have begun releasing it to the public with the help of noted mixologist Daniel “Doc” Parks.
The 288-page book, self-published by the authors, is loaded with historic photos and images plus more than 100 recipes. Among these are many unpublished classics as well as new drinks by some of today’s top cocktail creators. This includes an exclusive new tribute to a Mai-Kai cocktail that had previously not been posted on The Atomic Grog blog.
After a late 2023 digital release, hard copies became available in late spring and can be purchased at Shop.ClassicSanDiego.com in both softcover and limited-edition hardback signed by the authors and Parks.
Hurricane Hayward joined the Austin Rum Society online to reveal several new rum blends that hope to duplicate The Mai-Kai’s late, great dark Jamaican mixing rum. In the video below, we also enjoyed a Rum Barrel featuring the new recipe and discussed the history of The Mai-Kai …
The Atomic Grog presents new class and symposium at The Hukilau 2019
Hurricane Hayward of The Atomic Grog took guests on an virtual journey to the Caribbean to learn about the key rums and styles that have dominated The Mai-Kai’s acclaimed cocktails for more than 60 years. He was joined by rum expert Stephen Remsberg for an Okole Maluna Cocktail Academy class at the Pier Sixty-Six hotel, and by Cocktail Wonk writer Matt Pietrek for an on-stage symposium at The Mai-Kai. See the event preview
JANUARY 2019: Exploring Demerara rum at The Mai-Kai
Demerara Rum: The Mai-Kai’s Secret Weapon
The Atomic Grog was pleased to present a special happy-hour talk during The Mai-Kai Takeover event, presented by the Magical Tiki Meet-Up and Retro Rekindled. Click here to check out our full event recap, including photos and highlights of our Demerara rum discussion.
********************
Most of the information below is from 2019 and before. Read our historical coverage and check out the news above. Stay tuned for full update, coming soon.
THE RUMS OF THE MAI-KAI
For more than 60 years, The Mai-Kai has carried on the tradition of Tiki forefather Don the Beachcomber by serving some of the world’s most acclaimed tropical drinks. The secret recipes created by Ernest Raymond Beaumont Gantt (aka Donn Beach) in the 1930s and ’40s became the basis for many of the exotic cocktails on the menu when Bob and Jack Thornton opened their Polynesian palace in Fort Lauderdale in 1956.
From Sippin’ Safari: This vintage photo shows Mariano Licudine displaying his rum collection in 1962.
To run the bar program, the Thorntons tapped one of Beach’s top mixologists, Mariano Licudine, who spent 16 years honing his craft at Don the Beachcomber in their native Chicago. Licudine brought more than skills, secret recipes and a penchant for creating his own distinctive cocktails. He brought a great appreciation for rum. That legacy continues today in the drinks that carry on the tradition of Beach, the Thornton brothers and Licudine. Menu:Vintage Don the Beachcomber rum list from 1941
By their very nature, Tiki bars are known for their rums and cocktails highlighting cane spirits. But The Mai-Kai takes it to the extreme. The 48 drinks on Licudine’s original menu called for 43 different brands of rum, reports author and Tiki historian Jeff “Beachbum” Berry in The Mai-Kai chapter of Sippin’ Safari, the seminal 2007 book on Tiki’s unheralded bartenders that was recently expanded and enhanced for a 10th anniversary edition.
The back of an Okole Maluna Society membership card, circa late 1950s.
“Shortly after opening, The Mai-Kai became the largest independent user of rum in the U.S., pouring more than 2,000 cases of Puerto Rican rum in 1958 alone,” Berry wrote in Sippin’ Safari. Some 60 years later, lighter bodied rums from the Spanish-speaking Caribbean islands still make up a large chunk of the total volume of rum poured in The Mai-Kai’s secluded back bars. They play a key role in the many popular drinks on the tourist-friendly mild section of the menu.
But Beach’s true genius, as carried on by his brethren at The Mai-Kai, was the ability to blend rums of different body and character and create an entirely new and bold flavor profile. Many of The Mai-Kai’s most robust cocktails feature three and four different rums, such as the Zombie and Jet Pilot.
A 1941 rum menu from Don the Beachcomber in Chicago, where mixologist Mariano Licudine worked for 16 years before starting The Mai-Kai’s bar program with owners Bob and Jack Thornton in 1956.
The rums that define The Mai-Kai style are straight out of Donn’s playbook. As a counterpoint to the Spanish-style column-stilled rums, Beach often added two English-style pot-stilled rums: The dark and funky rums from Jamaica, and the rich and smoky Demerara rums from Guyana. These have always been the distinctive flavors that define many of The Mai-Kai’s best cocktails, particularly those on the strong section of the menu.
Following is a deep dive into these two rum styles as they’re served at The Mai-Kai today and through history, including discussion and reviews of the current brands and cocktails.
********************
DEMERARA RUMS: Lemon Hart, Hamilton shine in strong, flavorful cocktails
The newest release of the iconic Lemon Hart 151 Demerara rum.
The Mai-Kai began using the latest reboot of Lemon Hart 151 Demerara rum, the iconic mixing rum from Guyana, in September 2016. This black blended overproof rum, which disappeared from the U.S. market in mid-2014, was reintroduced in the summer of 2016 and continues to regain distribution across the country. Lemon Hart’s 80-proof rum (known as Original 1804) is making slower progress, and The Mai-Kai continues to use Hamilton 86 as its standard black blended Demerara rum as of mid-2018.
* Tiki Central: Latest updates on Lemon Hart’s return
It was during the two-year absence of Lemon Hart that Hamilton 151 and 86, also from Guyana, stepped up to fill the void. The Hamilton rums were embraced not only at The Mai-Kai, but at Tiki and craft cocktail bars across the country. While some bars have chosen to stick with Hamilton across the board, The Mai-Kai is splitting the difference with Lemon Hart 151 and Hamilton 86.
Following is a list of the drinks at The Mai-Kai using Lemon Hart and Hamilton rums. The links will connect you with reviews and recipes.
Cocktails featuring Lemon Hart 151 Demerara rum at The Mai-Kai. (Atomic Grog photo, April 2018)
Retired cocktails featuring Demerara rum: In addition to the current drinks listed above, you can also sample a few recipes for drinks that are no longer featured on The Mai-Kai menu. Both of these have made comebacks at special events, so you never know when they will return for an encore. Demerara Cocktail | Demerara Float
HISTORY: The saga of Demerara rums at The Mai-Kai
An ad for the new Lemon Hart 151 rum, which returned to its traditional yellow label after several years off the market in the United States.
What exactly is Demerara rum and why is it so important to Tiki cocktails? According to Berry, aged Demerara rums “are the rich, aromatic, smoky ‘secret weapon’ in most truly memorable tropical drinks.” They hail from the banks of the Demerara River in Guyana, hence the name. The last remaining distillery in Guyana is Demerara Distillers, which produces its own extensive suite of rums under the El Dorado brand. It also supplies all of the world’s Demerara rum, including those bottled by Lemon Hart and Hamilton.
The historic distillery, aka Diamond Distillery, was established in 1670. The rums are made using molasses from local Demerara sugar, which along with the distillery’s special strain of cultured yeast, historic stills and Guyana’s tropical climate, provide a unique combination that yields some of the world’s richest rums. Diamond employs some of the oldest and unique stills the world, including the last wooden pot stills, which can be traced back to the 1730s.
There are more than 20 different styles of rum produced at the distillery, we learned in a 2014 seminar at the Rum Renaissance Festival in Miami. Master distiller Shaun Caleb offered a fascinating look at the inner workings of Diamond Distillery and the excellent El Dorado rums.
