The revival of the iconic Don the Beachcomber brand has entered a new chapter with the opening of the first Gantt Reserve Collection bar in downtown Tampa. A sneak preview of the Morgan’s Cove speakeasy was held July 13, with the official public opening announced July 18. The hidden door swings open daily at 4 p.m.
Another large restaurant – considered to be the brand’s flagship – is in the works for Hamlin, near Disney World in Central Florida. This ambitious, ground-up buildout is not expected to be finished until next summer. Other restaurant locations are planned, but in an effort to expand the brand in a quicker (and less costly) manner, 23 Restaurant Services announced a creative new “brand within a brand” concept in April.
* Previous coverage: Don the Beachcomber announces new bar concept, three upcoming locations in Florida
The revival of the Don the Beachcomber restaurant concept was kicked off in Madeira Beach in February 2024 by 23 Restaurant Services. (Official photos)
Gantt Reserve Collection bars will be much smaller, concentrating on elevated cocktails and immersive decor. The themes will vary based on location, but all will try to maintain the high standards established by Donn Beach (born Ernest Raymond Gantt), when he created the world’s first Tiki bar as a speakeasy in 1932.
Indeed, it didn’t take long to get Morgan’s Cove up and running in just three months after the announcement. There are many reasons for this, which we’ll detail below. The next Gantt Reserve Collection bar won’t be open until early 2025.
Marc Brown (left), the 23 Restaurant Services president, welcomes designer Daniel “Tiki Diablo” Gallardo to the sneak preview party on July 13. Gallardo and his team created a spectacularly immersive space. (Photos by Hurricane Hayward)
We were privileged to attend a sneak preview of the Tampa bar on July 13. Mahalo to Brown and his team for the exquisite hospitality. Following is a comprehensive recap.
If there were any doubts that the inaugural “next gen” Don the Beachcomber restaurant and tropical bar would not live up to the high standards of its namesake, they were quickly put to rest during last week’s grand opening in Madeira Beach on Florida’s southwest Gulf Coast.
Don the Beachcomber in Madeira Beach looked immaculate before opening to the public at 11 a.m. on Feb. 23 (left). By the evening, nearly every indoor seat was filled. (Photos by Hurricane Hayward)
The first location in a planned national rollout of escapist establishments inspired by the founding father of faux Polynesian cocktails opened to the public on Friday, Feb. 23, after three days of private parties for friends, family and VIPs. Owned and operated by Tampa- based 23 Restaurant Services, the vast 298-capacity restaurant was firing on all cylinders from the get-go.
“We are thrilled with our opening weekend, starting with a largely attended VIP party on Thursday evening,” Marc Brown, president of 23 Restaurant Services, said via email Monday. “We had over 1,200 guests join us Friday through Sunday.”
“We continue to be so excited to be a part of this community and look forward to sharing our amazing vibe and delicious food and drinks with you all,” he said, noting the huge social media reaction and “overwhelmingly positive” reviews.
The vintage booths at Don the Beachcomber in Madeira Beach, seen before the grand opening on Feb. 23, were designed by Tiki Diablo with contributions from others in the Tiki community. (Photo by Hurricane Hayward)
We attended Thursday’s pre-opening party as well as lunch and dinner seatings during Friday’s service, witnessing a nearly flawless launch by every measurable standard. The well-trained staff of managers, greeters, servers, food-runners, bussers, and bartenders operated like a well-oiled machine. And if there were any culinary or mixological misfires from the kitchen or bar, they were few and far between.
When we arrived late for the first official dinner service, all but one of the 20 tables and booths inside the highly immersive restaurant was full, and all of the 30 or so bar seats were taken. On the patio under a large thatched roof, at least a third of the tables were full despite a steady drizzle. Our Uber driver said he had been taking passengers there all day.
Customers were three deep at the bar for hours during the peak of service, beverage director Marie King told us later. “It was a good night.” And the crowds kept coming. The restaurant was just as packed when we left hours later, around 10 p.m.
The outdoor patio at Don the Beachcomber in Madeira Beach has a different feel during daytime and evening hours. The huge poles were carved on-site by Tiki Diablo and his crew. (Photos by Hurricane Hayward / Feb. 22-23, 2024)
Managing partner Sebastien Amoruso seemed very satisfied while surveying the scene and monitoring first-day operations. “It’s a good day,” he said during dinner service. “I’m happy. For the first day, we’re doing great.”
Amoruso estimated that 500 guests would be seated on opening day, but this might not include many who bellied up to the bar and didn’t register in the computerized point-of-sale system. I counted roughly 112 seats inside and 115 outside, plus lots of room for standing near the bar.
More seats could be added if needed, Amoruso, said. If opening weekend is any indication, that may be necessary. Saturday night was even busier than Friday, reported Donn Beach biographer Tim “Swanky” Glazner, who attended both.
The elaborately themed bar at Don the Beachcomber in Madeira Beach is prepped and ready to go before the grand opening on Feb. 23. (Photos by Hurricane Hayward)
But the venue never seemed crowded, with plenty of room for guests to relax and enjoy the atmosphere. Amoruso cited the expertise and experience of 23 Restaurant Services.
Importer Ed Hamilton has announced the arrival of a new Hamilton Rum blend bottled for the Florida Rum Society, soon to be available in retail locations across the Sunshine State. Plans call for the rum, a blend of Jamaican and Guyanese rums, to be distributed in 2021 to other states as well.
The first shipment arrived in Orlando on Friday (Dec. 4) from Hamilton’s New York bottling facility, he announced during a Zoom happy hour event that evening. On Thursday, he teased Florida rum lovers with an Instagram post containing the label, announcing that the rum was “on I-75 on the way to Florida.”
The quick arrival pleased the longtime rum connoisseur, author and owner of his own boutique label and import company, Caribbean Spirits. The new rum will be part of Hamilton’s Ministry of Rum Private Collection, containing a similar label but more limited-edition bottlings than his standard Ministry of Rum releases. These include a variety of rum blends sourced from Jamaica, Guyana, St. Lucia and other islands.
He also imports a selections of acclaimed rums from Martinique, including the Neisson, La Favorite and Duquesne labels. Ministry of Rum refers to the website and message board Hamilton launched in the late 1990s that remains an essential reference tool for researching and learning about all rum.
Ed Hamilton spars with rum ambassador Ian Burrell at thefirst Miami Rum Congress in February 2019. (Photo by Hurricane Hayward)
For the Florida Rum Society blend, Hamilton said he went with a modified version of his popular Navy Strength blend, a powerful 114-proof combination of 60 percent Guyana rum and 40 percent Jamaican rum. The new blend is more accessible, clocking in a 45 percent alcohol by volume, or 90 proof. Hamilton said the blend is 65 percent from Demerara Distillers in Guyana and 35 percent from Worthy Park Estate in Jamaica.
Besides the proof and percentages, there’s a slight variation the age of the rum, Hamilton said. The Jamaican component is a 1-year-old rum while the Navy blend contains unaged distillate. The Guyanese rum is the same blend of 2- to 5-year-old rums that Hamilton uses in the Navy Strength bottling, as well as the Hamilton 86 and 151 Guyana rums that are well-known and loved at Tiki bars across the country. Check our in-depth look at Hamilton’s journey in bringing these rums to market, and their use at The Mai-Kai in Fort Lauderdale.
The Florida Rum Society blend promises to be more versatile and just as tasty as the Navy blend, its lower proof and added aging making it more assessable as a sipper and all-purpose mixer. It’s also a higher proof than the similar New York Blend, an 84-proof version of the Navy blend. At 65 percent Demerara, it could also make a fine substitute for Hamilton 86 in cocktails. During the Zoom meeting, Hamilton sipped on one of his favorite easy-to-make highballs, a blend of Hamilton 86, Hamilton Jamaican Pimento Dram, and orange juice. I tried a mix of 1 part dram, 3 parts rum and 6 parts juice, and it was delicious.
The flagship Hamilton rums from Guyana are available at Total Wine stores in Florida. (Photo by Hurricane Hayward, August 2016)
The new rum should also work well in classic Tiki cocktails that call for a roughly equal blend of non-overproof Demerara and Jamaican rums, such as the Navy Grog (and Beachbum Berry’s The Ancient Mariner), Pearl Diver’s Punch, and Sidewinder’s Fang. The extra 5 percent ABV will give the drink a boost to help it hew closer to the original rums. In the mid-century heyday, it was not unusual for standard mixing rums to be higher than 80 proof, especially those from Guyana and Jamaica. During the Zoom meeting, I enjoyed a Navy Grog featuring three of Hamilton’s signature rums (see recipe below).
Follow the Florida Rum Society on Facebook and Instagram for updates on distribution. Hamilton confirmed that the main retail location will be the Sarasota Liquor Locker. The rum society boasts a robust online store with quick delivery across the state featuring rums stocked by the Sarasota store.
UPDATE: Sarasota Liquor Locker and the rum society’s online shop were the first get the rum. Soon after, it was on its way to Five Star Liquor & Wine in Orlando, Primo Liquors in Broward County (multiple ocations), Big Game Liquors in Miami, and Beach Liquors in the Panhandle (multiple ocations).
Hamilton said he expects retail outlets across the state to carry the rum. Part of the goal of the partnership with the Florida Rum Society, he said, is to leverage the group’s influence to persuade more retailers to carry the Hamilton (and Caribbean Spirits) product line. The bottling includes 112 cases, he said, though he didn’t rule out another batch in the future depending on demand. If the store you frequent in Florida doesn’t carry Hamilton rums, or you’d like to request the new blend, ask them to contact the distributor: Progress Wine Group from Opa Locka, (321) 230-4682.
UPDATE: The Florida Rum Society announced an online cocktail contest featuring the new blend, with the winner earning “a hoard” of Hamilton rums. The group has quickly ramped up its activities after forming only in mid-2019. Members began holding in-person gatherings before the pandemic and have continued them online, with Hamilton and other high-profile rum industry veterans, such as Privateer Rum’s Maggie Campbell, joining in.
The Hamilton blend is not the society’s first special bottling. Just last week, a Plantation 2008 single cask rum from Guyana featuring a Florida Rum Society label landed in Orlando. This label release is extremely limited (just 140 bottles) and available at Five Star. There are also a few bottles remaining at Five Star from the exclusive (214 bottles) release in August of a 109.2 proof New England rum from Privateer dubbed Rumdemic. The release marked the return of Privateer’s single barrel program (now known as the Letter of Marque series).
If that’s not enough for Florida rum fanciers, another exclusive release is coming in 2021. The Florida Rum Society Masters Selection from Chairman’s Reserve and St. Lucia Distillers is available for pre-sale at Jensen’s Liquors in Miami. This 115.6 proof blend is expected around April. Shipping and pick-up are both available.
For more on the Florida Rum Society, check out the interview with founder Jay Cocorullo on the Rumcast podcast, episode 14.
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15 things you need to know about Ed Hamilton and Hamilton Rum
As part of the inaugural Miami Rum Congress in February 2019, the “Minister of Rum” (he actually prefers to be called “Administer of Rum”) hosted his first-ever master class at The Mai-Kai in Fort Lauderdale on his Hamilton Rum product line, including a discussion of his journey from Caribbean sailboat adventurer to rum importer and label owner.
The hands-on symposium took place in the historic restaurant’s intimate Samoa dining room and included rum and cocktail samples, plus a heaping helping of Hamilton’s wit and wisdom. Here are a few nuggets we gleaned from the presentation:
After studying chemical and mechanical engineering and getting his college degree, Hamilton worked a job “selling bomb parts” in the mid-1970s. “It really wasn’t something I wanted to base my career on,” he said. When his boss queried him about what he wanted to be doing in five years, he exclaimed: “Go sailing.” Asked how he could make that happen, he replied: “I quit.” He says never spent another day looking for a job after that.
Author and cocktail historian Jeff “Beachbum” Berry solidified his standing as the “Indiana Jones” of Tiki mixology with his first branded product, unearthing a long-lost gadget from the catacombs of mid-century bar culture: Beachbum Berry’s Navy Grog Ice Cone Kit.
The Navy Grog Ice Cone Kit from Cocktail Kingdom. (Photo by Hurricane Hayward, August 2013)
The Navy Grog (aka Yeoman’s Grog, Captain’s Grog, et al.) “was one of the most popular drinks until the Mai Tai came along,” Berry said during a symposium at The Hukilau in June 2013. “It’s a lovely combination of three rums, two fruit juices, a little spice, a little syrup.” But just as much as its taste, it’s distinguished by a cone of ice protruding from the glass, neatly encasing a straw. The cocktail emerged in the early 1940s and was a mainstay of Tiki bars well into the 1970s. But as mixology in general, and Tiki cocktails in particular, devolved during the ensuing decades, the ice cone disappeared.
When Berry began gathering recipes for his first book, this technique had been long forgotten. As far as Berry knew, only the historic Mai-Kai in Fort Lauderdale was still serving a drink with a traditional ice cone (a descendant of the Navy Grog called the Yeoman’s Grog) when he put together Grog Log, released in 1998.
Some 15 years and five books later, Berry teamed up with Cocktail Kingdom to create a metal mold that perfectly re-creates a vintage ice cone. The finished product works not only in the Navy Grog, but any drink that fits in an 8-ounce rocks glass as well as a larger Mai Tai glass.
The Hukilau, the annual Polynesian Pop festival that invades Fort Lauderdale every June, is known for its authentic and eye-catching event merchandise, particularly the mugs and glassware. But when the event is over, that doesn’t mean you can’t pick up some cool retro-themed goodies. See below:Bonus recipe and winning photo from The Hukilau’s glassware photo contest
Tiki History Glasses (pink/orange) from The Hukilau.
The latest in a series of double old-fashioned glasses featuring historic Tiki locations has just arrived and has begun shipping to those who pre-ordered. They’re available in sets of two ($22) or four ($42). * Click here to order yours today on TheHukilau.com Web site
This new limited-edition glassware features logos and artwork from these historic Tiki-themed hotels, bars and restaurants: The Hanalei Hotel in San Diego, Luau 400 in New York City, The Mainlander in St. Louis, Johnny’s Tiki Hut in Salt Lake City, and the Inter-Island Resorts in Hawaii. The Hukilau’s co-founder and producer, Christie “Tiki Kiliki” White, has once again done a great job along with Stacie Herndon of Heelgrinder Design in assembling some classic images for the latest in a series of vintage glasses. [See more photos on the Facebook page.]
It goes without saying that The Atomic Grog is a big fan of any traditional “grog,” and the Yeoman’s Grog at The Mai-Kai is one of the best. But where exactly does the term “grog” come from? And what’s the story behind the Yeoman’s Grog?
Admiral Edward “Old Grog” Vernon. (Portrait by Thomas Gainsborough – from Wikipedia)
In the British Navy, it became tradition in the mid-1600s to grant seamen a daily ration of rum, often replacing the traditional beer, wine, arrack and brandy. In 1731, an official Navy declaration was made granting a daily ration of wine or rum while on foreign stations. The Cocktail Wonk blog features several deep dives into the history of rum in the British Navy.
In 1740, Admiral Edward Vernon – nicknamed “Old Grog” because of the cloak made of grogram (a silk fabric) that he always wore – sought to cut down on rampant drunkenness. So he ordered what by then had become the official daily rum ration of an imperial half-pint (10 U.S. ounces) be diluted with four parts water.
Some years later, when it was believed that citrus fruit prevented scurvy, lime juice was added to the mix along with sugar to improve the flavor. The world’s first proper tropical drink was born, named the “Grog” after Old Grog himself. In the James Beard Award winning book Smuggler’s Cove: Exotic Cocktails, Rum and the Cult of Tiki (2016), Martin and Rebecca Cate pay tribute to a Grog from the 1700s with a recipe featuring 1/2 ounce lime juice, 1/2 ounce Demerara syrup, and 2 ounces of rum. Shake with cubed or cracked ice and strain into an ice-filled old-fashioned glass.
* More on Navy rum: When men were men, and sailors drank Daiquiris
From a classic Don the Beachcomber menu.
Roughly 200 years later, when tropical drinks were all the rage in the mid-century, so were “Grogs.” There was the Colonial Grog from Tiki bar pioneer Don the Beachcomber, Voodoo Grog from Don’s competitor Trader Vic, the Captain’s Grog from the Captain’s Inn (Long Beach, Calif.), and many versions of the Coffee Grog.
But the most famous was easily the Navy Grog, popularized by Donn Beach (aka Don the Beachcomber) and Victor Bergeron (aka Trader Vic), its name and flavor profile paying tribute to the original quaffed on the high seas. Beach is credited with serving it first, dedicating the drink “to the gallant men of the American Navy.” The influence and reach of this classic cannot be understated. Just ask Jeff “Beachbum” Berry, the author and Tiki cocktail archaeologist who dug up most of the aforementioned recipes and published them in his six seminal books and app.
In the introduction to Potions of the Caribbean: 500 Years of Tropical Drinks and the People Behind Them (2014), the influential writer talks about the life-changing moment he had 30 years earlier, “sitting in a restaurant I couldn’t afford while sipping a drink I didn’t understand. The restaurant was Trader Vic’s, the drink a Navy Grog.” The self-described “Tiki nerd” became obsessed with finding out why he liked the drink so much and figuring out where it came from. The rest is Tiki revival history.
The Yeoman’s Grog is a favorite of Tiki historian and author Sven Kirsten, seen here sharing a toast with Hurricane Hayward on New Year’s Eve 2016 in The Mai-Kai’s Molokai lounge. (Atomic Grog photo)
But Berry was just one of many famous (and infamous) figures who were smitten with the Navy Grog. It was believed to be one of Frank Sinatra’s favorite drinks (even though ‘Ol Blue Eyes preferred Bourbon). President Richard Nixon was a fan, sneaking away from the White House to quaff a few after hours at Trader Vic’s in the Capitol Hilton. Not coincidentally, Nixon was a Navy lieutenant who served in the South Pacific. In 2003, record producer Phil Spector enjoyed several Navy Grogs at the Beverly Hills Trader Vic’s the night he murdered actress Lana Clarkson. Court testimony by a Vic’s bartender included reference to the drink’s robust 3 ounces of rum.
Don the Beachcomber’s version also features 3 ounces of rum, and both employ grapefruit and lime juices. The only major difference is the sweetener: Donn Beach preferred his signature honey mix, while Trader Vic used an allspice syrup. Trader Vic’s restaurants use a proprietary “Navy Grog Concentrate,” but Berry has revealed (and taste tests confirm) that this is indeed just a fancy syrup.
Which of the two classics is best depends on who you ask. They’re roughly equal in our estimation. So we checked The Grogalizer, the Tiki home-bartending site that features ratings of some 500 cocktail recipes from Berry and Cate, plus more. With 81 votes, Don the Beachcomber’s version rates 8.2 (out of 10), while Trader Vic’s version scores 7.5 on 22 votes.
