Updated Feb. 14
Miami Rum Congress adjourns for its fifth gathering of industry and brand VIPs in February 2024 with two new venues and an expanded schedule of evening activities. Like a vintage 5-year-old rum, the event is approaching its prime years of maturity and showing potential for an expanded audience.
* Jump below: Daily schedule | Take 5: Q&A with organizer Federico Hernández
Miami Rum Congress 2024 – Feb. 9-10 at the Miami Beach Convention Center and Feb. 11 at The Gates Hotel South Beach.
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The event is geared toward professionals and hardcore enthusiasts, but it also appeals to amateurs who want to dip their toes into the ever-popular spirit. The new main venue will help draw a broad audience. No longer confined by the ritzy yet cramped Hilton Cabana hotel in the Mid-Beach area, the event is moving 4 miles south to the more versatile Miami Beach Convention Center in South Beach for most of its events.
The Gates Hotel, which will host guests as well as a Sunday party, is a half mile away, roughly a 12-minute walk. The convention center, home of such varied events as the Miami International Boat Show and Florida Supercon, has ample space to host multiple groups simultaneously.
The convention center recently completed an extensive renovation and expansion that has been nominated for an Urban Land Institute award, honoring projects that elevate the standards of the industry. The center hosts more than 600,000 visitors a year and is home to $10.2 million in public art acquired by the city. There’s also 12 acres of green space, including a lush tropical park.
But beyond the spiffy new facilities, what should excite locals and others who must drive to Miami Rum Congress is the convention center’s 6 acres of surface parking. No more wasting valuable rum-tasting time doing endless circles around the Hilton’s neighboring streets and tiny municipal lots, hoping for an empty space. Beachside hotels notoriously have limited guest parking.
The new location is also closer to downtown Miami and its nightlife, most notably the acclaimed tropical cocktail and rum havens owned and operated by Daniele Dalla Pola: His flagship Esotico Miami and the adjacent hidden Tiki speakeasy, the Kaona Room. Dalla Pola and his team will host rum dinners and other special events before, during and after the main Rum Congress.
It’s roughly 4 miles (around 30 minutes in peak Miami traffic) across the lesser-known Venetian Causeway (a $2.25 toll) from the convention center area to Esotico. There are larger, free causeways (195 and 395) to the north and south, but those routes are longer and less direct. On the Venetian route, it’s also a quick 5 minute jaunt from Esotico to Wynwood, the area’s vibrant art district.
Now that we’ve covered the logistics, let’s break down the activities day-by-day. Industry attendees and hardcore devotees will likely be attending many, if not all, of the happenings. But locals and rum fans across the state might want to pop in for just a day or two. There’s plenty going on for all levels of interest. Check MiamiRumCongress.com for the latest updates and more information.