The venerable Trader Vic’s brand is returning to Florida for the first time in more than a decade with a new concept that promises an intimate and sophisticated cocktail experience. Bamboo Room by Trader Vic’s opens Friday (Sept. 13) in a luxury boutique hotel in South Beach.
Billed as a “lush, tranquil oasis” that “embraces the essence of escapism and indulgence,” the 1,000-square-foot, 50-seat bar in the Esmé Miami Beach Hotel will be a far different animal than the last Trader Vic’s concept in Florida. Trader Vic’s Island Bar & Grille, located in an old R.J. Gator’s restaurant space in Sarasota, closed in 2013 after 3 1/2 years in business.
“We’ve long dreamed of bringing the Bamboo Room to life, and when the opportunity arose to partner with the Esmé Miami Beach Hotel, we knew it was the perfect match,” Rhett Rosen, CEO of Trader Vic’s Hospitality Group, was quoted as saying. “With the rich history of both our brands, this collaboration offers a unique experience that we’re thrilled to share with the Miami community.”
Rosen is no stranger to the Sunshine State. He’s a Florida native who earned a degree in marketing and business administration from the University of Central Florida. He received a doctorate from the Shepard Broad Law Center at Nova Southeastern University in Davie, not far from the new Bamboo Room.
The Bamboo Room is one of several new concepts listed on the Trader Vic’s Hospitality Group website. The pioneering Polynesian restaurant chain, founded by Victor “Trader Vic” Bergeron in California in 1934, recently celebrated its 90th anniversary with a weekend of events at its flagship location in Emeryville, Calif., (open since 1972).
The hospitality group, formerly known as Trader Vic’s Worldwide, has for decades sought to expand the scope of its offerings beyond the traditional Tiki-centric restaurants by touting its “fusion flavors, tropical vibes, and Mai Tais.”
Bergeron famously created the iconic cocktail in 1944, and the “Trader Vic’s Original Mai Tai” remains a signature at most of the locations around the world. Successful expansion has recently been limited mainly to the Middle East.
With the Bamboo Room concept, Trader Vic’s appears to be embracing a more streamlined approach, similar to how Don the Beachcomber plans to roll out smaller Gantt Reserve Collection bars. Seeking an insider’s view, we sought out one of the Tiki scene’s foremost experts on Trader Vic’s (and the Mai Tai).
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