Rhett Rosen Archives - The Atomic Grog

January 11, 2025February 21, 2025

Iconic restaurants revived: Don the Beachcomber, Mai-Kai, Trader Vic’s are top Tiki stories of 2024

Updated Feb. 9, 2025

Annual retrospectives always include some bittersweet news alongside the happy achievements, and 2024 was no different. We sadly said farewell to some legends as well as a few beloved watering holes. But there was much to celebrate as new Tiki establishments opened and events were launched. The good certainly overshadowed the bad at the top of the list. Three major storylines dominated the year in Tiki, and we’re happy to report that 2025 promises to be even better for three iconic names that are poised for their biggest years in recent history.
Related: The Year in Tiki 2024: A look back at the top events in photos, video
Bonus cocktail recipe: The Dirty Banana by Mike “Jetsetter” Jones

1. (TIE) CLASSIC TIKI REBORN: The Mai-Kai reopens after $20M restoration, Don the Beachcomber brand resurrected in Florida

It was impossible to choose one of these two highly significant events as the top story of the year, so we’re declaring it a tie. The importance of both cannot be understated. When all is said and done, this may qualify as the top story of the decade. Imagine a future without the Mai-Kai, and Don the Beachcomber just a figure in books and movies.

In mid-2021, we were still mired in the pandemic, the Mai-Kai had been closed for nearly a year and had yet to find new owners, and we had no clue that the historic Don the Beachcomber name had been acquired by a little-known restaurant group from Tampa.

By September of that year, the Mai-Kai was sold two a new ownership group, becoming the No. 2 story of the year. In 2022, the historic South Florida restaurant was in the midst of a multi-year, multimillion-dollar reimagination that grabbed the No. 5 slot. By 2023, Don the Beachcomber grabbed headlines (and the No. 2 top story) with an ambitious announcement of a revival of the brand by 23 Restaurant Services. The massive Mai-Kai renovation efforts, which we documented in great detail, was No. 4.

LIVE COVERAGE & REVIEW: Don the Beachcomber grand opening in Florida is a smashing success — Don the Beachcomber in Madeira Beach was the first location to open as part of a planned national rollout of the iconic brand. (Photos by Hurricane Hayward)

Which brings us to 2024, when both stories deservedly bolted to the top slot. Don the Beachcomber made news first, opening its first new restaurant Feb. 23 in Madeira Beach on Florida’s southern Gulf Coast. The full-service restaurant, located on the ground floor of the Cambria Hotel just blocks from the beach, was designed by Daniel “Tiki Diablo” Gallardo and a crew of artists and craftspeople. The cocktails are in the highly capable hands of beverage director Marie King.
• Previous coverage: Don the Beachcomber grand opening in Florida is a smashing success

In April, the team behind the ambitious brand re-launch took the stage at Tiki-a-Go-Go in Orlando to offer a sneak preview of new locations planned for Florida, plus a new “brand within a brand” called the Gantt Reserve Collection from Don the Beachcomber. These smaller, speakeasy-style venues will allow the company to more swiftly expand. While the next large restaurant – a flagship location just north of Disney World in Central Florida – isn’t expected until at least 2025, the company was able to turn the key on its first cocktail-centric bar just three months later.
• Previous coverage: Don the Beachcomber announces new bar concept, upcoming locations in Florida

PHOTOS & VIDEO: Don the Beachcomber launches Morgan's Cove speakeasy in Tampa — Morgan’s Cove in Tampa is the first Gantt Reserve Collection bar from Don the Beachcomber. (Photos by Hurricane Hayward)

Morgan’s Cove, featuring a whimsical seafaring design executed perfectly by Gallardo and his team, swung open its secret door on July 18 on downtown Tampa’s Morgan Street. The city’s long history of pirate lore makes the theme a perfect fit. King rose to the challenge with a menu of elevated classic cocktails and unique takes on Donn Beach’s vision.
• Previous coverage: Don the Beachcomber launches Morgan’s Cove speakeasy in Tampa

All that momentum came to a crashing halt in September. Hurricane Helene slammed the Gulf Coast, causing extensive damage to many homes and businesses, including Don the Beachcomber in Madeira Beach. The restaurant unfortunately fell victim to a perfect storm of unfortunate circumcstances. It was announced in January that it would not be reopening, but would be transformed into the sister concept, Tiki Docks.

That doesn’t mean the Don the Beachcomber brand is slowing its expansion. It’s just a temporary step back. Many new venues are coming soon, as we learned at Inuhele 2025:

NEW: Don the Beachcomber brand closes maiden venue, but navigates rough seas with dynamic expansion plans
Get the official scoop from creative director Justin Peterson and beverage director and Marie King, revealed during a presentation at Inuhele in Atlanta with author Tim “Swanky” Glazner.
• Full coverage of the past, present, and future of the iconic brand

Don the Beachcomber restaurants: Official website | Online store | Facebook | Instagram
Morgan’s Cove: Official website | Instagram

• Previous coverage: Florida Tiki weathers an unwelcome 2024 hurricane season, poised for promising 2025

Meanwhile on Florida’s southeast coast just north of Fort Lauderdale, work was progressing on the Mai-Kai, built in 1956 and added to the National Register of Historic Places in 2014. It closed in late October 2020 after a roof collapse took out the 1970s-era kitchen and revealed an aging structure in need of a lot of TLC. And, it turns out, even more money and time than projected. Luckily, the new ownership group led by historic preservationist Bill Fuller of Miami’s Barlington Group has deep pockets and even more patience.

Far from your typical restaurant restoration, this project demanded a high level of expertise. Creative director “Typhoon Tommy” Allsmiller rose to the challenge, joined by a team of artists and longtime manager Kern Mattei. The excitement level started to build in June, when guests of The Hukilau received exclusive tours of some of the newly restored areas, including the Molokai Bar and showroom.
• Previous coverage: Inside the Molokai Bar and tour of the Mai-Kai restoration

The Mai-Kai showroom comes back to life during the grand reopening on Nov. 21. (Photo by Hurricane Hayward)

With a fall reopening in sight, hiring began in August, including performers for a rebooted version of the Polynesian Islander Revue, the oldest continually-running authentic South Seas stage show in the United States (including Hawaii). In September, Cory Starr (formerly of Tiki Tatsu-Ya in Austin and Three Dots and a Dash in Chicago) was named beverage director, overseeing one of Tiki’s most storied bar programs.
• Previous coverage: Mai-Kai welcomes Cory Starr as new chief mixologist

Even the parking lot received a creative makeover. Designed by the architects at Orlando’s Perry-Becker Design, whose resume includes Disney’s Polynesian Village Resort, the arrival experience became totally immersive with new waterfalls, lush foliage and a simulated volcanic caldera. The old porte-cochère was reimagined into the Bora Bora Bar with outdoor seating and another layer of story-telling for guests to enjoy.

The big day finally arrived on Nov. 15, when the bars reopened for a series of sneak preview events. On Nov. 21, a special grand reopening ceremony featured show performers and local politicians, who joined Fuller in officially opening the doors and enjoying the debut performance of the new Polynesian review, led by cultural arts & entertainment director Teuruhei Kalaniu’i Buchin.
• Previous coverage: Latest news and exclusive coverage of the Mai-Kai reopening

The Mai-Kai's outdoor Tiki garden reopened for the 68th anniversary on Dec. 28. (Photo by Hurricane Hayward) — The Mai-Kai’s outdoor Tiki garden reopened for the 68th anniversary on Dec. 28. (Photo by Hurricane Hayward)

The Mai-Kai has been open every day since regular service began Nov. 26, including a 68th anniversary celebration on Dec. 28. The building and grounds look fantastic, but the $20 million project is far from complete. The expansive Tiki garden reopened for the anniversary, and several rear dining rooms are still being renovated. Allsmiller has more tricks up his sleeve as his work continues in 2025, but don’t hesitate to make a pilgrimage to Tiki’s mecca, a Polynesian paradise that defied the odds and returned bigger and better than ever in 2024.

More Atomic Grog coverage
• Is it 1956 or 2024? Forward-thinking Mai-Kai menus sport retro flair
• Answers to frequently asked questions about the grand reopening

The Mai-Kai: Official website | Facebook page | Instagram
Facebook group: Friends of the Mai-Kai

EXCLUSIVE: Mai-Kai Restoration & Reopening Guide
Check out all past news, photos, video and deep details on the refurbishment and resurrection of the Polynesian palace.

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2. THE DONN OF TIKI: Fans flock to premieres, boost film’s profile

The godfather of Tiki, Don the Beachcomber (aka Donn Beach), finally got his due in 2024 with the long-awaited public debut of The Donn of Tiki on the film festival circuit in April. By the end of the year, it had made the rounds at more than a half-dozen events and garnered numerous awards. In September, Kickstarter contributors were able to screen the movie at home.

Continue reading “Iconic restaurants revived: Don the Beachcomber, Mai-Kai, Trader Vic’s are top Tiki stories of 2024”

October 3, 2024October 8, 2024

PHOTOS, REVIEW: Trader Vic’s blends pre-Tiki vibe with contemporary cocktails at new Bamboo Room in South Beach

It took 90 years for Trader Vic’s to make it to trendy South Beach, but the new Bamboo Room concept could be the right bar in the right place at the right time.

See more below
• The space | The cocktails | Updated menu, more
Exclusive: Q&A with Trader Vic’s CEO Rhett Rosen
Bonus cocktail recipe: Suffering Bastard

With a capacity of 50, Bamboo Room by Trader Vic's is a small and elegant space that blends in perfectly with the Esmé Hotel and glamorous South Beach. (Photo by Hurricane Hayward / Sept. 15, 2024) — With a capacity of 50, Bamboo Room by Trader Vic’s is a small and elegant space that blends in perfectly with the Esmé Hotel and glamorous South Beach. (Photo by Hurricane Hayward / Sept. 15, 2024)

Tucked into the newly renovated 1920s era Esmé Hotel Miami Beach, the speakeasy-style craft cocktail bar is stylistically a throwback to the pre-Tiki, post-Prohibition early days of founder Victor “Trader Vic” Bergeron.

In fact, the Bamboo Room by Trader Vic’s, as it’s officially known, is a callback to a tropical space inside Bergeron’s original Hinky Dinks restaurant in Oakland, Calif., circa 1934. Soon after, the Trader Vic’s brand took the world by storm as a dynamic Polynesian restaurant and bar concept, expanding globally as interest in South Seas exoticism dominated the pop culture consciousness in the mid 20th century.

Trader Vic’s Hospitality Group remains a venerable force worldwide with 25 locations in 11 countries. To augment the flagship brand, new concepts are positioned to expand the Trader Vic’s name into previously untapped markets and remain relevant in the 21st century.

PREVIEW: Trader Vic’s launches new Bamboo Room concept in South Beach

A bartender pours an inventive new cocktail (The Park Lane) while a Latin jazz band performs in the intimate Bamboo Room by Trader Vic's on Sept. 15. (Photos by Hurricane Hayward) — A bartender pours an inventive new cocktail (The Park Lane) while a Latin jazz band performs in the intimate Bamboo Room by Trader Vic’s on Sept. 15. (Photos by Hurricane Hayward)

In making upscale South Beach the first location of the new Bamboo Room concept, the hospitality group is returning to its roots as a luxury brand. This is a far cry from the previous branded bar and restaurant in Florida, the middle-of-the-road Trader Vic’s Island Bar & Grille in Sarasota (2010-2013).

Opening with a menu of just seven cocktails priced at $20-$25 would be risky just about anywhere else. But in one of the world’s top hospitality markets, it’s more like a Bam Adebayo slam dunk. One of the Miami Heat star’s predecessors, Chris Bosh, owned a lavish mansion just up the road that sold for a cool $38.5 million in 2022.

Let’s just hope potential guests have the willingness to seek it out, then appreciate the craft and care that went into both the space and its inventive cocktails. I will recommend it to anyone who lives in the area or visits for any reason, such as a show or event at the nearby Miami Beach Convention Center and Fillmore Miami Beach Theater.

Look for the small sign next to the entrance to Bamboo Room by Trader Vic's inside the Esmé Hotel Miami Beach. (Photo by Hurricane Hayward / Sept. 15, 2024) — Look for the small sign next to the entrance to Bamboo Room by Trader Vic’s inside the Esmé Hotel Miami Beach. (Photo by Hurricane Hayward / Sept. 15, 2024)

Following is a full recap of my visit at the end of the opening weekend on Sunday, Sept. 15. As I sampled my way through the menu, I was privileged to meet and talk with two Trader Vic’s Hospitality Group executives who were in town for the opening. This story includes insights from both CEO Rhett Rosen and vice president of operations Raquel Rodriguez.

Beyond the Bamboo Room, I gained a new understanding of the Trader Vic’s brand, including exclusive details on an upcoming location planned for Hawaii, the first ever 100% company-approved outpost in the South Pacific. Also featured below is a Q&A with Rosen just before the opening.

Bamboo Room by Trader Vic’s – 1438 Washington Ave. in the Esmé Hotel Miami Beach, (305) 809-8050. Open seven days from 5:30 p.m.
• BambooRoomMia.com | Instagram | Esméhotel.com
• TraderVics.com | Instagram | Facebook

The space: From 1920s gambling den to exotic cocktail lair

The entrance to the Esmé Hotel Miami Beach on Washington Avenue. (Photo by Hurricane Hayward / Sept. 15, 2024)

Esmé is a luxury boutique hotel in the heart of South Beach at the intersection of Washington Avenue and Espanola Way (see map), a historic former artist colony that dates back to 1925. The cluster of buildings was transformed into a hotel in 2021 after a $40 million renovation by Infinity Hospitality Group. It quickly became a stylish destination listed in the Michelin Guide.

The hotel offers valet parking, or you can find multiple public garages within a short walking distance. I found a reasonable rate at a garage on 16th Street, a 5-minute walk away. Your GPS or rideshare may drop you off at the hotel’s valet stand and understated entry facade, where there is no mention of bars or restaurants within, but don’t fret.

Simply enter the lobby area and take in the neo-Spanish-Mediterranean vibe as you proceed along the red carpet through this small building and the double doors at the end of the hall. This will lead you into a quaint outdoor courtyard and building painted with striking green and white stripes. That’s your destination, as the small green sign near the door will confirm.

Continue reading “PHOTOS, REVIEW: Trader Vic’s blends pre-Tiki vibe with contemporary cocktails at new Bamboo Room in South Beach”

September 12, 2024October 3, 2024

PREVIEW: Trader Vic’s launches new Bamboo Room concept in South Beach

The venerable Trader Vic’s brand is returning to Florida for the first time in more than a decade with a new concept that promises an intimate and sophisticated cocktail experience. Bamboo Room by Trader Vic’s opens Friday (Sept. 13) in a luxury boutique hotel in South Beach.

PHOTOS, REVIEW: Trader Vic’s blends pre-Tiki vibe with contemporary cocktails at new Bamboo Room in South Beach

Billed as a “lush, tranquil oasis” that “embraces the essence of escapism and indulgence,” the 1,000-square-foot, 50-seat bar in the Esmé Miami Beach Hotel will be a far different animal than the last Trader Vic’s concept in Florida. Trader Vic’s Island Bar & Grille, located in an old R.J. Gator’s restaurant space in Sarasota, closed in 2013 after 3 1/2 years in business.

“We’ve long dreamed of bringing the Bamboo Room to life, and when the opportunity arose to partner with the Esmé Miami Beach Hotel, we knew it was the perfect match,” Rhett Rosen, CEO of Trader Vic’s Hospitality Group, was quoted as saying. “With the rich history of both our brands, this collaboration offers a unique experience that we’re thrilled to share with the Miami community.”

Rosen is no stranger to the Sunshine State. He’s a Florida native who earned a degree in marketing and business administration from the University of Central Florida. He received a doctorate from the Shepard Broad Law Center at Nova Southeastern University in Davie, not far from the new Bamboo Room.

Bamboo Room by Trader Vic's is an intimate space in the Esmé Miami Beach Hotel. (Official photo) — Bamboo Room by Trader Vic’s is an intimate space in the Esmé Miami Beach Hotel. (Official photo)

The Bamboo Room is one of several new concepts listed on the Trader Vic’s Hospitality Group website. The pioneering Polynesian restaurant chain, founded by Victor “Trader Vic” Bergeron in California in 1934, recently celebrated its 90th anniversary with a weekend of events at its flagship location in Emeryville, Calif., (open since 1972).

The hospitality group, formerly known as Trader Vic’s Worldwide, has for decades sought to expand the scope of its offerings beyond the traditional Tiki-centric restaurants by touting its “fusion flavors, tropical vibes, and Mai Tais.”

Bergeron famously created the iconic cocktail in 1944, and the “Trader Vic’s Original Mai Tai” remains a signature at most of the locations around the world. Successful expansion has recently been limited mainly to the Middle East.

With the Bamboo Room concept, Trader Vic’s appears to be embracing a more streamlined approach, similar to how Don the Beachcomber plans to roll out smaller Gantt Reserve Collection bars. Seeking an insider’s view, we sought out one of the Tiki scene’s foremost experts on Trader Vic’s (and the Mai Tai).