Rum is the ultimate global spirit, produced and consumed in countless countries around the world. So as we recover from the global coronavirus pandemic, it’s only fitting that educational rum tasting events make a big comeback in 2022 after a slow recovery in 2021. JUMP BELOW: See the full schedule of 2022 rum events
At least 17 major rum events are set for this year, beginning with this week’s Miami Rum Congress in Miami Beach. Industry VIPs and rum enthusiasts will gather Friday and Saturday, March 11-12, for seminars, tastings and special events at the Hilton Cabana hotel. Social media recap: Photos, coverage of Miami Rum Congress 2022UPDATED
This will be the third live Miami event presented by The Rum Lab in association with global rum ambassador Ian Burrell. The first Miami Rum Congress was held in February 2019, featuring two days of tastings and educational seminars, plus after-parties and related events.
The 2020 festivities featured more of the same, drawing many of the rum and cocktail world’s top names to South Florida on Feb. 7-8, shortly before COVID caused the world to come to a screeching halt. The Rum Lab founder and organizer Federico Hernandez made a deft pivot, hosting popular virtual seminars that continue to attract viewers on the online Zavvy Network.
The Hilton Cabana Miami Beach sits on the property that formerly housed the Allison Hotel (1951-2005) and contains nods to the historic location.
Hernandez was able to inch back to normalcy with scaled-down, socially distanced versions of some of his live events in 2021. Following The Rum Lab’s gatherings in New York City (August) and San Francisco (September), the return of the world’s most venerable rum events – The UK RumFest (October) and Miami Rum Renaissance Festival (November) – set the stage for a full slate in 2022.
The 2022 Miami Rum Congress was pushed back from its original February dates due to the last COVID surge, but we remain cautiously optimistic about future events. The rebooted Rum Congress certainly gives us cause for optimism with its roster of top spirits experts and a swank new venue.
The beachside Hilton Cabana occupies a prime location just 5 miles from the heart of South Beach. Built in 2014, the MiMo style 10-story hotel features décor reminiscent of the golden age of 1950s Miami. It includes a stylish ballroom and meeting space in addition to its scenic ocean views.
The lineup of guest speakers includes more than 20 experts representing many of today’s top rum brands as well as writers and rum advocates from around the world. They include: Kiowa Bryan (Spiribam), Alexandre Gabriel (Maison Ferrand), Karen Hoskin (Montanya Distillers), Ben Jones (Saint Lucia Distillers), Paul McFadyen (Plantation Rum), Shannon Mustipher (consultant/educator/author), Matt Pietrek (Cocktail Wonk blogger and author), and Roberto Serrallés (Destillería Serrallés).
Saturday is reserved for the VIP Grand Tasting Experience, featuring separate sessions for industry professionals and the general public. Participating brands include Angostura, Appleton, Barcelo, Bonampak, Bounty, Caliche, Chairman’s Reserve, Clement, Coconut Cartel, Copalli, Deadhead, Diplomatico, Don Papa, Don Q, El Dorado, English Harbor, Equiano, Flor de Cana, Holmes Cay, Long Pond, Montanya, Monymusk, Mount Gay, Plantation, Ron Centenario, Rhum J.M., Rum-Bar, Saint James, Smith & Cross, Tanduay, Thrasher’s, Worthy Park, and Wray & Nephew.
Shannon Mustipher prepares cocktails at The Hukilau 2019 in Fort Lauderdale. (Photo by Jim Neumayer)
Pre-parties were scheduled for Thursday at two of South Florida’s top cocktail bars, The Broken Shaker and Esotico Miami. Saturday’s after-party will be hosted by Red Rooster Overtown. Tickets for Friday and/or Saturday’s events at the Hilton Cabana range from $45 to $180. Miami Rum Congress is urging all participants and guests to adhere to its COVID health and safety measures, including mandatory masking (except when drinking and eating), recommended vaccinations, and social distancing.
We remain thankful for every bit of good news. While a few of the stories below are frustrating (No. 4) or bittersweet (No. 1), they’re far out-numbered by the explosions of creativity and collective talent that drove most of the year’s activity. For that, we toast the entire Tiki community with a new cocktail and The Atomic Grog’s picks for the 10 most newsworthy stories of 2021. Bonus recipe below:The Tiki Lover
1. ALOHA AND FAREWELL, OCEANIC ARTS
As sure as the sun rose in the east and set in the west, there was one enduring creative force over the past six decades of Polynesian Pop style. In November 2021, there was a total eclipse and extended period of mourning when it was announced that Oceanic Arts would be closing its doors as its 80-something-year-old founders embark on a well-deserved retirement. Established in 1956 in Southern California by Robert Van Oosting and LeRoy Schmaltz, the company was always the go-to provider of original and imported pieces of South Seas art and decor for everyone from home enthusiasts to theme park giants including Disney (the doors to Trader Sam’s in Disneyland are Schmaltz’ handiwork). Art and woodwork originating from Oceanic Arts has been featured in nearly every legendary Polynesian palace, from Don the Beachcomber to Trader Vic’s to The Mai-Kai. The company put together movie set pieces and provided the distinctive style of many of the mid 20th century’s Tiki-themed hotels and motels, bowling alleys, and countless other establishments. Buoyed by the Tiki revival, the small shop in Whittier became a mecca for Tikiphiles from around the world and inspired a new generation of carvers and artists in the 21st century.
While the closing seemed to have come out of the blue, Van Oosting and Schmaltz had been planning their retirement for some time. They joined forces with longtime friend Jordan Reichek, owner of Peekaboo Gallery in nearby Montrose, for an epic career-spanning retrospective coming in 2022. In the spring, look for what’s being called an “experiential Tiki exhibition” featuring art and artifacts from Oceanic Arts paired with special events that include live music and performances, panel discussions, an “epic Tiki bar,” and more. The events will culminate with the “ultimate Tiki auction” art show and sale. In the meantime, the gallery is taking pre-orders for a mammoth Oceanic Arts history book compiled and written by Reichek, who worked closely with Van Oosting and Schmaltz. Oceanic Arts: The Godfathers of Tiki is a 500-page opus that documents the rich history of Oceanic Arts via thousands of photos, original artwork and historical documents from the archives. After 65 years, Oceanic Arts leaves an indelible mark on pop culture that is likely to last for many more decades to come.
The entire Tiki community heaved a sigh of relief in September when the announcement came that The Mai-Kai – the historic, 65-year-old restaurant in Fort Lauderdale that has been closed due to storm damage since October 2020 – was saved from extinction by a new ownership team that will pump millions of dollars into a restoration and refurbishment. The year started with much concern after press reports emerged about the roof damage that destroyed the kitchen. A “Save The Mai-Kai” petition gathered more than 10,000 signatures in less than a month as devoted fans united online to share their support and concerns. The skeleton crew of owners and staff continued to offer regular takeout cocktails and began a series of events in the expansive parking lot. The highlights were The Mai-Kai’s first-ever Tiki Marketplace in April featuring vendors, entertainers, cocktails, rum tasting and more. A follow-up event in July kept the momentum going while behind-the-scene negotiations were likely starting to ramp up.
The big announcement came in September, just after hundreds of Tikiphiles from around the country finally returned to Fort Lauderdale for the 19th edition of The Hukilau. Then, a week later, the long-awaited news dropped. The founding Thornton family released details on social media on Sept. 28, outlining the joint venture with a South Florida-based real estate investment and development company known for working with legacy businesses. Its sister hospitality company already operates several vintage venues in Miami’s Little Havana. “We’re looking forward to working closely with the Barlington Group and Mad Room Hospitality to sustain The Mai-Kai the world has come to know and love,” the announcement said. “We’re excited to bring back The Mai-Kai better than ever before — and for you to be a special part of it!” Check out links to our in-depth report above and latest updates below.
The crushing blow of the pandemic was not easy to overcome for event organizers, but we slowly came out of our homes in 2021 and began to gather again in safe and physically-distanced environments. Longtime online meet-ups – most notably Tiki Trail Live and Spike’s Breezeway Cocktail Hour – continued to thrive. But many longed for live human interaction, and a handful of key (mainly outdoor) events delivered that experience in the year’s early months. Then, when vaccines became widely available, we saw the return of several major Tiki events starting with Arizona Tiki Oasis on April 22-25. Carefully organized by Baby Doe and Otto von Stroheim, the event paved the way for an active summer, including the couple’s flagship Tiki Oasis on July 28 -Aug. 1 in San Diego. Momentum slowed in the late summer and fall as the first of several coronavirus variants emerged, but Tikiphiles still flocked to scaled-down events including Ohana: Luau At The Lake in upstate New York, The Hukilau and Tiki Fever in Florida, and Tiki Caliente in Palm Springs, Calif. Rum aficionados around the world also were able to get back into the swing of tasting events, from the Jamaica Rum Festival in March to the Miami Rum Renaissance Festival in November. See the full list of major 2021 events below.
NEW: Check out The Atomic Grog’s annual calendar for all the major events across the world of Tiki culture. The Tiki Times also includes rum events, plus modernism, surf and rockabilly music, Disney and other happenings of interest to the Tiki community. It will be continually updated throughout the year, so check the link below for main calendar page frequently: UPDATES: FULL 2022 EVENTS CALENDAR
Although at times 2021 seemed like 2020 all over again, we made some great strides toward a return to normalcy amid the continuing coronavirus pandemic. Many live events returned, albeit in abbreviated or scaled-down formats. Regular virtual and online events continued, giving many a safe way to interact. The Tiki Times, The Atomic Grog’s ongoing event guide, documented many of these happenings over the past year. Check below for artwork and links to official sites, plus images and videos from social media. Stay safe and remember to follow all COVID guidance as we face further challenges in 2022. THE TIKI TIMES: Latest upcoming live and virtual events Support Tiki bars:Visit their online stores, buy the latest merchandise Social media:Facebook | Twitter | Instagram | Pinterest
The Atomic Grog home bar is ready for the 2021 holiday season. (Photo by Hurricane Hayward, December 2021)
If you’re in a cold climate, you can curl up in front of the fire with a warm and comforting mug of holiday cheer. If you’re fortunate enough (like us) to hail from closer to the Equator, there are plenty of cool and refreshing concoctions to scratch your tropical itch. Hell, why not enjoy all of the options no matter where you live?
As this season’s wildly popular pop-up bars – most notably Miracle and Beachbum Berry’s Sippin’ Santa – continue to prove, there’s no shortage of demand for creative and well-themed Christmas cocktails. Beyond the big dogs, there are also one-off themed overlays in bars across the globe that are also worth checking out.
We make no claim to the expertise of those fantastic folks in the trenches, but it’s always fun to experiment with holiday flavors like a spoiled kid in a toy store. Joining The Atomic Grog’s pantheon of winter cocktails are three new creations, including our first seasonal Zombie ….
This time of year is not all snowmen and mistletoe. There are some elements of the season that make us feel like the walking dead. What better way to deal with the holiday hubris than a nice, stiff Zombie …
CHRISTMAS CREEPER (By Hurricane Hayward, The Atomic Grog)
Christmas Creeper by The Atomic Grog. Zombie glassware and swizzle by Brian Rechenmacher, aka B-Rex. (Photo by Hurricane Hayward, December 2021)
Pulse blend with 1 1/2 cups of crushed ice for 6-9 seconds. Pour into a Zombie glass, adding more ice to fill. Garnish with mint and swizzle stick.
Tasting notes
This looks like a Zombie and tastes like a Zombie, but it’s also full of sweet and tart holiday cheer. The potent rums and lime-cranberry combo hit you hard, but the spice and anise notes creep up on you. As will the alcohol content, so consume with caution or risk becoming a holiday party story your relatives will retell with relish.
Endorsed by creepy Santas everywhere: Christmas Creeper by The Atomic Grog. Zombie glassware and swizzle by Brian Rechenmacher, aka B-Rex. (Photo by Hurricane Hayward, December 2021)
Ingredient, mixing tips
* The cranberry and pomegranate, combined with the fresh lime, provide an enveloping underlying tartness that serves as a great base for the bold rums, anise and unique punch of the kirsch. We recommend a high-quality (or homemade) grenadine and natural cranberry juice. We didn’t try this, but it might also be worth swapping the grenadine for a cranberry simple syrup.
* Brown sugar syrup is easy to make by heating 1 part dark brown sugar with 1 part water on the stove until it starts to boil, then cooling in the fridge. We also make our own ginger and cinnamon syrups, and there are quite a few recipes available online. But if you’re not adventurous, we also recommend the bottled options, from B.G. Reynolds and Real Syrups.
* Kirschwasser, aka kirsch, is a colorless brandy that originated in Germany and is made from fermented cherries. It’s usually bottled at 80 to 90 proof and has a distinctive bitter cherry flavor that works well in a Zombie. It’s traditionally drunken neat as a digestif, but you can also find it in cocktails. It can also be used in festive holiday cakes, candies and the flaming cherries jubilee dessert. It’s relatively easy to find in liquor stores and worth seeking out for this distinctive cocktail. It works well with the rums and the traditional cocktail spices, absinthe and allspice. For the latter, we chose the subtle touch of a bitters (such as Dale DeGroff’s Pimento Aromatic Bitters) but a very small dash of pimento dram would work as well.
The 12th annual Miami Rum Renaissance Festival may not have reached the epic proportions of past events, but it was a welcome return as we tiptoe into a post-pandemic world. Like an old friend who had only one day for a visit, the short-but-sweet tasting session on Nov. 14 brought the extended “rum family” back together in a safe space.
The crew from Copalli Rum touted their organic, gluten-free rum from Belize. (Atomic Grog photo)
“Our decision to keep it simple paid off,” co-organizer Robert A. Burr said after the event. “We sold out with 500 tickets and the size of the crowd was very comfortable. It’s so satisfying to gather with our rum friends again.” Burr and wife Robin also welcomed back son Robert V. Burr to the rum fest. His move back to South Florida will enable him to once again be involved in the event, he told us during the festivities.
While socially distant interactions are still awkward, it was clear that both attendees and participating rum brands were very happy to be there. The elder Burr said many “expressed their heartfelt appreciation.”
Hosted for a second time at the historic Coral Gables Woman’s Club, the event was not spread out over multiple days like years past. The Rum Renaissance Tasting Event featured no seminars or judging sessions, but the Burrs definitely didn’t skimp on the rums. There appeared to be even more tasting booths than there were in 2019.
Tobin Ellis welcomes Hurricane Hayward to the Rhum Barbancourt booth. (Atomic Grog photo)
The tasting session for the general public ran from 2 to 6 p.m., and we spent the better part of that time catching up with old friends and sampling many fine rums. We immediately knew we were in for a treat when we entered the first of two event halls to find an elaborate Rhum Barbancourt booth manned by master mixologist Tobin Ellis. The legendary rum from Haiti was making a rare appearance in Miami with Ellis, an influential bartender and consultant from Las Vegas who made a splash at the rum fest in its early days.
I had not seen Ellis since we faced off in 2011 at the third annual Miami Rum Renaissance Festival’s Zombie Jamboree at The Mai-Kai. He won that mixology contest, of course, and I remember him offering this newbie some great advice. It was fantastic to catch up with one of the bar and cocktail world’s most creative minds. It was also comforting to find out that he remains a very humble and down-to-earth guy.
Some other no-less-notable names were in the house, representing dozens of rum brands from around the world. With my time limited, I made an attempt to sample as many new and intriguing rums as possible. It was definitely tough to restrain myself from revisiting the many past favorites, including Diplomatico, Dos Maderas, El Dorado, Pusser’s, and others. Check out our past coverage for all of these, plus more.
Here are seven memories we walked away with from this year’s rum reunion in Coral Gables …
QUICK TAKES: 2021 Miami Rum Renaissance Festival highlights
Haiti’s Rhum Barbancourt offered many tasty samples, from the 15-year-old rum to modern cocktails. Karabela by Stella Cho featured the 4-year-old Barbancourt 3 Stars. (Atomic Grog photo)
BEST BOOTH: Rhum Barbancourt. The sophisticated kiosk from Haiti’s flagship brand had everything you’d want from a rum festival presenter: Classy and eye-catching displays plus a perfect photo-op spot, the full range of distinctive rums readily available for tasting, and a world-class mixologist shaking up fresh (and delicious) cocktails. It was almost unfair to the rest of the brands. Of course, we’re intimately familiar with the full Barbancourt range from its years as a sponsor of The Hukilau. And we’ve always kept our home bar stocked with the three 86-proof core products – the lightly aged Rhum Blanc, the 4-year-old “3 Stars,” and the 8-year-old Speciale Reserve “5 Stars” – along with the 70-proof Barbancourt Pango, one of the best flavored rums on the market. You’ll find several Barbancourt rums featured in our new Haitian Zombie recipe. But the brand’s crown jewel is the premium sipping rum, the 15-year-old Estate Reserve blend. Like the others, it’s distilled from sugar cane juice in the rhum agricole style and aged in French oak. We were reminded just how good this rum is after tasting the complex, nuanced and very refined sip. Rhum Barbancourt remains one of the most consistent (and reasonably priced) brands on the market.
Trinidad 2009 is one of the newest limited-edition rums from Plantation. (Atomic Grog photo)
BEST NEW RUM: Plantation Trinidad 2009. I almost skipped the booth from longtime festival participant Plantation – the popular rum brand from France’s Maison Ferrand. I own or have tasted most of the booth’s award-winning bottlings, which are sourced from islands across the world before a second aging and bottling in France. But I spotted a new one, and I’m glad I stopped to try it. Plantation Trinidad 2009 is a limited-edition blend that was aged for 11 years in ex-bourbon casks in Trinidad before aging for a year in oak barrels in France. Plantation has perfected this somewhat controversial production style, and it serves this release well. Clocking in a 103.6 proof, this is a dynamic yet delicate blend with light citrus and spice notes along with hints of gasoline (in a good way). The latter was something I don’t recall ever encountering in a modern Trinidadian rum (Angostura is now the island’s sole rum producer). It’s an intriguing release, one I definitely recommend. Just for the heck of it, I compared it head-to-head against a similar rum from the festival’s VIP Tasting Bar: the acclaimed Velier Caroni 15. This is a 15-year-old, 104-proof rum from the Caroni Distillery in Trinidad, which unfortunately closed in 2003 after a long history that included many years of supplying its rich, dark rums to the British Navy. This bottling from Italy’s Velier is outstanding, a rich and powerful rum with lots of dark fruit flavors and an oily, gasoline-like punch. One of my favorites from the tasting bar. The similarities in the two rums was clear, particularly the smoky petrol. To me, the Plantation Trinidad 2009 release comes off as a lighter, more approachable version of the Caroni 15. (Note: There’s also a 12-year-old Caroni from Velier that I have not tried.). The ABV is almost identical, and the same unique gasoline notes stand out. When Caroni closed, the majority of its remaining rum was acquired by Angostura, so it’s entirely possible some Caroni stock is used in this blend. All the Plantation website says is the rum “was chosen from the cellars of Trinidad Distillers” (which owns Angostura). There has been speculation that Angostura uses some of its Caroni stock in the “1787” expression, its top-of-the-line rum blend that’s aged for a minimum of 15 years but released at just 80 proof. It’s possible there’s also a tiny bit of Caroni in this new blend from Plantation as well.
After 18 months of tasting rum in the privacy of our home bars, it’s about time that South Florida offers a small gathering where enthusiasts can sample dozens of new and long-standing products. Luckily for us, the Miami Rum Festival makes its return this weekend for its first event since May 2019.
Billed as the 2021 “Rum Renaissance Tasting Event,” it’s limited to one four-hour general session on Sunday at the Coral Gables Woman’s Club, but that’s more than enough reason to celebrate the safe return of one of the rum world’s longest-running festivals.
Established in 2009, the Miami fest pre-dates the recent fascination among fans of craft spirits and the expansion of premium rum brands and events around the world. It presciently anticipated rum’s renaissance in the past decade and offered both enthusiasts and industry VIPs a high-quality gathering place every year, without fail.
The coronavirus pandemic put all that on hold in 2020, but founders Robert and Robin Burr are ready to welcome back their rum family for a scaled-down, one-day event that will continue to celebrate the ongoing renaissance. The general public is welcome from 2 to 6 p.m. Doors open for industry and trade at 12:30 p.m.
Sunday, Nov. 14 – Miami Rum Renaissance Festival at the Coral Gables Woman’s Club, 1001 East Ponce de Leon Blvd., Coral Gables. Tickets $39 to $49 per person. Limited free parking. For safety reasons, attendance is limited. Tickets may sell out in advance, so be sure to get them now or by phone at 305-350-0764. PURCHASE TICKETS ONLINE
Lemon Hart Rum’s Miles Maximillian Vrahimis and Angelina Maria Correa (right) are serenaded by Melissa Davis of the RumTraveler.com website at the 2019 Miami Rum Festival. (Courtesy of Lemon Hart Rum)
The festival includes unlimited small samples of more than 150 products from dozens of brands, from Antelope Island to Zacapa. Participants include such well-known labels as Cockspur (Barbados), El Dorado (Guyana), Plantation (Caribbean and elsewhere), Rhum Barbancourt (Haiti), Ron Diplomatico (Venezuela), Saint James (Martinique), and Tanduay (Philippines).
But you’ll also spot up-and-coming products from craft distillers including Copalli (Belize) and Prichard’s (Tennessee), along with many other small brands. It’s a chance to taste many new releases just coming to market, along with older expressions that are often hard to find.
Hundreds of connoisseurs, collectors, judges and rum lovers are expected to flock to the historic venue, which first hosted the event in 2019. They’ll have the rare chance to mingle with a room full of rum producers, master distillers, importers, distributors, retailers and other members of the spirits trade. All attendees also receive a free tasting glass.
Robin and Robert Burr welcome guests to their VIP Tasting Bar at the Coral Gables Woman’s Club during the 2019 festival. (Photo by Hurricane Hayward)
“We’re excited that Miami Rum Fest is celebrating its 12th anniversary of bringing the world of rum to South Florida,” organizer Robert Burr said in an announcement on his longtime resource, Rob’s Rum Guide. “We’ve been visiting rum producers to gather an incredible collection of fine rums to sample for this grand tasting event. It’s an opportunity for rum enthusiasts to enjoy their favorites and discover some delightful new expressions, gain a greater appreciation and share the enthusiasm of these fine spirits with friends.”
Beyond all the booths hosted by visiting rum brands, another highlight of the event is the VIP Tasting Bar, a selection of rare, collectable, and limited-edition rums from the Burrs’ own private stash. There’s an extra fee to sample these hard-to-find and expensive rums, but proceeds benefits a local non-profit organization. If you’ve seen the Burrs’ home collection in their Rum Wreck Dive Bar, you’ll know they have a wide assortment of spirits to choose from.
The venue is a charming historic building that dates back to 1935. With wood flooring and rustic touches, it’s unlike most modern event spaces. The surrounding downtown Coral Gables district features a half-dozen hotels within a short distance of the festival. There are also many restaurants, bars and entertainment venues in the area for mingling after the event.
2019 PHOTOS AND RECAP: Smaller Miami Rum Festival offers quality, not quantity
Downsized to a smaller but classier venue after six years at massive convention centers, the Miami Rum Renaissance Festival fit into its new environment like a classic cocktail in vintage glassware. Instead of an over-the-top Tiki drink, guests were treated to a rum Old Fashioned. But the end result was ultimately just as satisfying.
The crew from Rum Java presented their full line of coffee-flavored rums, hand-crafted in small batches using roasted Java’Mon Coffee beans from the U.S. Virgin Islands. (Photo by Hurricane Hayward)
While “less is more” could be a cliché, it seems to work fine in the context of a rum-tasting festival. After all, how many rum samples can you really drink in one or two days? As long as the exhibitors and brands provide top-notch products, including a nice mix of new and classic offerings, attendees should find the festival fulfilling. This was certainly the case at Rum Renaissance Festival, circa 2019. 2019 event preview:Miami Rum Renaissance Festival returns to its roots after 10 years
The Burrs held their first rum-tasting event in 2008 at the historic Venetian Pool in Coral Gables. The return to the Miami suburb in 2019 brought the festival full-circle after a decade in large event spaces across South Florida.
The Coral Gables Woman’s Club may seem like an unlikely site for a rum fest, but it worked out nicely. The crowds taxed the air-conditioning system in the 100-year-old building during the peak afternoon hours and sweltering heat of mid-May, but that’s an issue that can easily be rectified. The charm of the building, which was added to the U.S. National Register of Historic Places in 1990, outweighs its faults.
Longtime Plantation Rum ambassador Rocky Yeh presents Hurricane Hayward with a sip of one of the brand’s latest blends at the Miami Rum Festival in May 2019. The much-loved industry veteran sadly passed away later that year. (Atomic Grog photo)
As for the event itself, our afternoon visit was marked by a deep dive into an array of spirits, a reunion with old friends and a general feel of an easy-going industry gathering. Sadly, it was our last time seeing the beloved Plantation Rum ambassador, Rocky Yeh, who passed away Dec. 1, 2019, at age 42. He left a huge mark on the industry during his short but vibrant life and will always be remembered.
While it’s technically not a rum, I was thrilled to pick up a bottle of Kronan Swedish Punsch. I had seen mentions of this classic rum liqueur in cocktail books for years, and it was great to finally have one in my arsenal. Another flavored rum product, Rum Java, wowed us with its distinctive flavors. Distilled from Florida sugarcane, it was the best of several coffee rums we sampled – definitely one of the top trends of the festival.
Lemon Hart & Sons made a rare festival appearance, touting its new Blackpool Spiced Rum and the long-awaited U.S. market return of Lemon Hart 1804, the classic Demerara rum from Guyana. Ambassador Miles Maximillian Vrahimis also mixed up some of the tastiest cocktails of the day.
Until cocktail author and historian Jeff “Beachbum” Berry unearthed the mystery behind Don the Beachcomber’s classic Zombie cocktail, the true recipe lay buried for more than 70 years. Berry’s discovery and publication of his findings in the groundbreaking Sippin’ Safari (2007) spurred a revival and greater appreciation of the deadly drink that continues to this day.
An ad for ‘Beachbum Berry’s Sippin’ Safari’ around the time of its original release.
Simultaneously and coincidentally, the world of cinema also went zombie crazy, ushering in a renaissance of the modern horror archetype. Of the 30 films on a recently published list of “The best zombie movies of all time,” half were released in the 21st century.
With the precision of a pathologist, Berry dissected and definitively revealed the template that the bootlegger turned Tiki cocktail pioneer used to create what was arguably the most popular drink of the post-Prohibition era. The original 1934 recipe is a groundbreaking masterpiece, combining multiple rums and spices with sweet and sour juices and syrups, bitters, and even a touch of anise. Stay tuned for the upcoming book (Searching for Don the Beachcomber) and film (The Donn of Tiki) for the full story of his life and times.
But what inspired the name of the cocktail? We can only assume it was White Zombie, released just a year or two before the drink and considered to be the first zombie film. Starring monster movie legend Béla Lugosi, it’s a far cry from today’s gore fests featuring flesh-eating corpses. The movie is actually fairly faithful to the true folklore, spinning the tale of a Haitian voodoo priest who drugs his victims and turns them into zombie slaves.
Donn Beach (aka Don the Beachcomber) shows off what appears to be a Zombie along with some of his other groundbreaking creations. (From TheDonnOfTiki.com)
In the ensuring years, that origin story has been widely ignored by pop culture. The movie genre traces its modern roots to director George Romero and his 1968 cult classic Night of the Living Dead. Nearly every movie or TV series since has loosely followed Romero’s template of reanimated corpses mindlessly running amok for no apparent reason, with political and social statements thrown in for good measure.
Back in the 1930s, Ernest Raymond Beaumont Gantt (who later legally changed his name to Donn Beach) simply borrowed the name and made no attempt at connecting it to its island of origin. But what if we go back to the roots of the true zombie legend and use it as inspiration for not one, but two new Zombie cocktails?
BACKGROUND: Haitian zombie folklore rooted in slavery, French colonialism
The true story behind zombie folklore is scarier and more tragic than a movie.
“Zombies” by Haitian artist Wilson Bigaud, 1953 (oil on board mounted on wood panel). Part of the Haitian Collection at the Figge Art Museum in Davenport, Iowa.
Like its sister islands, what is now Haiti was invaded and colonized by a European power. France established Saint-Domingue in 1664, growing it into the richest sugar colony in the Caribbean on the backs of African slaves.
The brutal practice came to a violent end in 1791, when slaves staged a mass revolt and rose up against their oppressors. By 1794, the French government abolished slavery throughout its empire, more than 70 years before the 13th Amendment ended the practice in the United States.
The revolt sparked the Haitian Revolution, which ended in 1804 with the island’s independence and heroic ex-slave Toussaint Louverture installed as Haiti’s first governor general. It was a defining moment in the history of the Atlantic World, distinctive as the only slave uprising that led to the founding of a state that was both free from slavery and ruled by non-whites and former captives.
The legend of the zombie, or “zonbi” as it was known in Haitian Creole culture, could be considered a metaphor for the horrors of slavery.
A zonbi at twilight in sugar cane field in Haiti. (Wikimedia Commons)
The word itself and the concept of zombie-like creatures can be traced back to African origins. Some research has also found a connection to the island’s indigenous Taíno people, known for their shamanist practices. The African slaves brought with them traditions and from their homeland, including the “Vodou” religion.
Haitian Vodou developed between the 16th and 19th centuries, merging traditional religions of west and central Africa with Roman Catholicism. In Haitian culture, a zonbi is a dead body brought back to life by a Vodou sorcerer known as a “bokor.” According to legend, the zonbi is under the total control of the bokor as a personal slave and lacks any will of its own. It’s part of a complex, spiritual belief (“soul dualism”) that a person has two or more kinds of souls.
One soul (“body soul”) is associated with body functions while the other (“free soul” or “wandering soul”) can leave the body. In the belief system of the enslaved Africans brought to Haiti, the afterlife included a return to their homeland, where both souls were reunited. However, if they had offended their voodoo deity, they would remain a zonbi and be a slave for eternity.
The fear of “zombification” was used by slave drivers to discourage slaves from committing suicide. These men who directed the daily work were often slaves themselves and sometimes also practicing voodoo priests, according to scholars. After the revolution, the zonbi became part of Haitian folklore, a stirring reminder of the past in the hope that it never happens again.
The earliest references to zombies in the United States, cited throughout the 1800s, were also closely associated with slavery and connected to African traditions. But the phenomenon went mainstream during the United States’ military occupation of Haiti (1915–1934).
Travel writer William Seabrook’s book, The Magic Island (1929), revealed “voodoo cults” in Haiti and likely inspired the 1932 film White Zombie. Though it takes place in Haiti, the film twists the legend to appeal to its American audience. I Walked With A Zombie, a 1943 horror movie set in a fictional Caribbean island, further strays from the original legend. By 1968 and Romero’s Night of the Living Dead, the horror film was cloaked in social commentary and civil rights, leaving Haiti’s zonbi myth to the history books.
The Haitian zombie made a brief comeback in 1985, when anthropologist Wade Davis published his controversial findings in the book The Serpent and the Rainbow, which recounted his experiences investigating Vodou cults in Haiti. It was criticized for scientific inaccuracies in regards to its theories about psychoactive drugs, but it was a commercial success and inspired the 1988 horror film of the same name (starring Bill Pullman).
But just when you thought the legend was dead and buried, a more socially aware mindset has sparked new interest.
Upon completion of The Hukilau this weekend at the Beachcomber Resort and The Mai-Kai, event attendees had one additional challenge: Sunday’s “Hereafter Party” dubbed The Final Destination at Death or Glory in Delray Beach. To bring the theme full circle, The Atomic Grog presented a Zombie to end all Zombies.
This was not your typical Tiki party. Death or Glory was transformed into “Death or Gory” for the Halloween season, complete with full-on decor and a themed food and cocktail menu. Sunday’s festivities took place in the graveyard (the outdoor Tiki bar and patio) and feature the instrumental stylings of Skinny Jimmy Stingray, himself no stranger to sinister surf songs. The Hukilau 2021 recap:Daily social media photos
Similarly, the cocktail below is not your typical Zombie. Sure, The Final (Destination) Zombie may look like a Zombie and act like a Zombie, but I don’t recall ever seeing a version of this deadly classic featuring mezcal. The pungent agave spirit is right at home in this new concoction, and Mexico’s Day of the Dead tradition makes it a natural fit.
Some of the many spirits conjured up by Death or Glory in Delray Beach. (Photo by Hurricane Hayward)
This hybrid Zombie was crafted with the help of the Luau Lads from Jacksonville. This bartending duo made some of the best cocktails at The Hukilau in addition to presenting a fascinating symposium on the history of Tiki in the Sunshine State.
Since 2013, the traditional way to wrap up The Hukilau has been a Sunday afternoon party at The Mai-Kai featuring surf guitarist Skinny Jimmy Stingray, the perfect way to bring the Tiki weekender to a close with a bang. And while The Molokai bar is sadly unavailable this year, the finale has been resurrected with a ghoulish twist by one of the event’s longtime bar partners.
Get ready for The Hukilau: Final Destination, the 2021 event’s “Hereafter Party at Death or Gory in Hellray Beach” on Sunday, Sept. 19, from 3 p.m. until whenever the spirits decide it’s time to leave. Yes, this year’s finale will take a demonic twist thanks to the creative folks at Death or Glory, the acclaimed craft cocktail bar and restaurant in Delray Beach. UPDATED:The Hukilau 2021: Social media photos
Skinny Jimmy and his three-piece band will rock the outdoor Tiki bar and patio (aka graveyard), which has been decorated spooktacularly for the Halloween season. There’s plenty of space outside for both Hukilau guests and the general public, who are also invited to this free event. The band starts around 4 p.m., so don’t be late.
The Death or Gory theme extends to the food and cocktails, which include deadly libations such as The Buddy of Christ Zombie and Dead on Arrival. Sponsors Don Q and Plantation will also bring plenty of rum to the party, and you might even be able to taste an Atomic Grog cocktail as we return to host and promote the after-party for the eighth time and celebrate our 10th anniversary at The Hukilau.
Death or Gory, aka Death or Glory, in Delray Beach. (Photo by Hurricane Hayward, September 2021)
The Final Destination is about 20 miles due north of the Beachcomber Resort & Club, The Hukilau’s headquarters in Pompano Beach. But thanks to the generosity of Plantation Rum, a code will be available for villagers to get free round-trip rides via Uber. Death or Glory is at 116 N.E. Sixth Ave. in the northeast corner of Delray Beach’s Atlantic Avenue dining and bar district.
A full menu will also be available for lunch and dinner. Indoor dining and bar seating is available for small parties. Visit DeathorGloryBar.com or call (561) 808-8814.
Death or Glory will also be participating as a pop-up bar during The Hukilau events at the Beachcomber, so be sure to sample their drinks and meet the bartenders. Over the past several years, guest bartenders from visiting Tiki establishments across the country have made Death or Glory their own final destination on Sundays. They often jumped behind the bar for special guest shifts, a tradition we expect to see continue this year.
Skinny Jimmy Stingray and his band perform in The Molokai bar at The Mai-Kai during The Hukilau in June 2108. (Photo by Heather McKean)
Skinny Jimmy Stingray has been a fixture at The Hukilau, rocking The Molokai during the weekend with his reverential classic surf tunes and select covers. With longtime cohorts Frenchy on stand-up bass and Kevin on drums, the trio has also performed at bars and clubs around the region. Jimmy has also opened for legends such as Dick Dale, the Surfaris, and Los Straitjackets. Check out the music on Bandcamp and YouTube.
Halloween started early in “Hellray Beach” with Death or Gory kicking off on Sept. 6 this year. It’s the fourth year of the spirited seasonal pop-up, inspired by the bar’s success with the Miracle concept during the winter season. Death or Glory has transformed into the kitschy Christmas bar every year since 2017, with 2021 in the works.
* Past Atomic Grog coverage: Miracle expands in South Florida Miracle cocktails reviewed and ranked
The Buddy of Christ Zombie and the Death or Gory cocktail menu. (Photo by Hurricane Hayward)
Open since April 2017, Death or Glory was nominated for Best New American Cocktail Bar at the Spirited Awards at Tales of the Cocktail in 2018. It’s known for its inventive cocktails and food, including many vegetarian and vegan options. It has an extensive spirits menu, including dozens of gins, mezcals, tequilas, and whiskeys. The rum collection tops 100 and is the largest in Palm Beach County, including many rare and premium options.
