Don the Beachcomber brand closes maiden venue, but navigates rough seas with dynamic expansion plans

Don the Beachcomber brand closes maiden venue, but navigates rough seas with dynamic expansion plans

In what amounts to a very expensive but insightful research-and-development project, the owners of the Don the Beachcomber brand have decided not to reopen the namesake restaurant and bar in Madeira Beach, which launched with great fanfare in February but was severely damaged by dual hurricanes that slammed Florida’s Gulf Coast in September and October.

Takeaways from this story
• Don the Beachcomber in Madeira Beach will be replaced by the Tiki Docks concept. [MORE]
• Brand owner 23 Restaurant Services is accelerating the rollout of Gantt Reserve Collection bars. [MORE]
• A flagship Don the Beachcomber is still on track for Central Florida. [MORE]
• Author plans more Donn Beach books after biography is released. [MORE]
• New custom mugs available in online store. [MORE]
Bonus cocktail recipe: Tribute to Marie King’s The Seminole Heights

Don the Beachcomber presentation at Inuhele 2025

“There’s no reason to be concerned about the health of the brand moving forward, or whether or not we’re going to opening any more restaurants,” creative director Justin Peterson told a crowd of concerned Tikiphiles at the Inuhele weekender in Atlanta on Jan. 25. “Every project we had in the pipeline is still going forward. On top of that, we have stuff we can’t even talk about today, exciting stuff that is going to blow your mind when we get around to it.”

Peterson and beverage director Marie King broke the news on behalf of parent company 23 Restaurant Services, which added the legendary Tiki concept to its portfolio of a half-dozen brands in 2022. After dispensing with the Madeira Beach update – which Peterson admitted was “a total bummer” – the pair spent the remainder of their 45-minute seminar getting us up to speed on the company’s more positive advancements related to Tiki’s founding father, Donn Beach, aka Don the Beachcomber.

This includes an aggressive rollout of more small cocktail-focused bars in the Gantt Reserve Collection, an umbrella grouping of speakeasies that pay homage to Beach’s given name (Ernest Raymond Gantt). The first, Morgan’s Cove, made its debut in downtown Tampa in July. The next location may open in Plantation, west of Fort Lauderdale, in early 2026. All will have unique names and theming related to their location.
Past coverage: Don the Beachcomber launches Morgan’s Cove speakeasy in Tampa

The loss of the Madeira Beach restaurant, which will be replaced by the company’s more streamlined and tropical-themed Tiki Docks, will mean that the company will be without a branded Don the Beachcomber restaurant until what promises to be a spectacular new venue opens in Hamlin, just north of Walt Disney World, in 2026. From all accounts, it will be worth the wait. In the meantime, the pair spoke of keeping the brand in the public eye with pop-up appearances and an impressive array of merchandise.

Don the Beachcomber biographer Tim "Swanky" Glazner (left) joined creative director Justin Peterson and beverage director Marie King for a presentation on the state of the brand at Inuhele in Atlanta. (Photo by Hurricane Hayward / Jan. 25, 2025)
Don the Beachcomber biographer Tim “Swanky” Glazner (left) joined creative director Justin Peterson and beverage director Marie King for a presentation on the state of the brand at Inuhele in Atlanta. (Photo by Hurricane Hayward / Jan. 25, 2025)

Author Tim “Swanky” Glazner, whose long-awaited biography (Searching for Don the Beachcomber) is on track for a fall 2025 release, joined his friends to talk about the book and reassure the Inuhele attendees that Beach’s legacy remains in good hands. “I believe they’re going to do a great job,” Glazner said of not only King and Peterson, but the entire 23 Restaurant Services team.

The presentation was perhaps the most information-packed and definitely produced the most breaking news from the entire event. Inuhele celebrated its sixth gathering of the tribe at a new venue (the Omni hotel) in downtown Atlanta with three days of symposiums, a Tiki marketplace, live entertainment, cocktail and rum tastings, room parties, and much more. A highlight was a luau and live music at another historic Tiki venue, the vintage Trader Vic’s that dates back to 1976.
Related coverage: Inuhele, Atlanta grow together into a Tiki powerhouse

Following is a detailed breakdown on what we learned from Peterson, King and Glazner during the symposium. Please note that there are no set dates for any of the upcoming projects, just estimated dates as detailed below. Peterson wanted to make clear that these can change on a daily basis. So temper your expectations, but know that progress is being made.

Continue reading “Don the Beachcomber brand closes maiden venue, but navigates rough seas with dynamic expansion plans”

Florida Tiki weathers an unwelcome 2024 hurricane season, poised for promising 2025

Florida Tiki weathers an unwelcome 2024 hurricane season, poised for promising 2025

Updated Feb. 9, 2025

This year has been significant for the Tiki and Polynesian Pop scene in the Sunshine State for both its ups and downs. Luckily, the high points have been more plentiful than the lows with 2024 marked by the arrival of the first new Don the Beachcomber restaurant in decades, the debut of the Tiki-a-Go-Go event, and the triumphant return of the Mai-Kai.

Related: Iconic restaurants revived: Don the Beachcomber, Mai-Kai, Trader Vic’s are top Tiki stories of 2024

The calm before the storms: The Don the Beachcomber crew, including Justin Peterson (left) and Marie King (right), at Tiki-a-Go-Go in Orlando in April 2024. (Photo by Hurricane Hayward)
The calm before the storms: The Don the Beachcomber crew, including Justin Peterson (left) and Marie King (right), at Tiki-a-Go-Go in Orlando in April 2024. (Photo by Hurricane Hayward)

But in true Tiki fashion, there’s always a little bittersweet that goes into any potent cocktail. In this historic year, that meant a tumultuous hurricane season that wreaked havoc on the Gulf Coast, leading to the closing of Don the Beachcomber in Madeira Beach, and heavy damage elsewhere.

Tiki bars feel the brunt of the storms
Don the Beachcomber: Down but not out
The Honu: Turbulent season takes its toll
Bar Tiki: Weeks of closures but miraculously unscathed

But resilience is a hallmark of the southernmost mainland state, and we’re happy to report that this year’s hurricane season did not deliver a knockout punch. To the contrary, many of those affected by the storms have emerged stronger than ever, poised for an even more memorable 2025.

The 2024 Atlantic hurricane season was an extremely active and devastating one, reportedly the second-costliest on record with more than $220 billion in damage. Three hurricanes made landfall in Florida: Debby (Aug. 5), Helene (Sept. 26), and Milton (Oct. 9). The category 1 Debby brought heavy rain, flooding and widespread power outages to Florida’s Big Bend, but it was just a hint at what was still to come.

Three hurricanes made landfall in Florida in 2024.
Three hurricanes made landfall in Florida in 2024.

Jump to more below
Florida Tiki spotlighted in Exotica Moderne magazine
Bonus cocktail recipe: Hurricane Dunder

The category 4 Helene caused widespread damage from the Gulf Coast to North Carolina. It was the deadliest hurricane to affect the continental U.S. since Katrina in 2005, with more than 150 deaths. In Florida, the storm cut a path of destruction from Naples and Fort Myers through Sarasota, Tampa and all the way to Tallahassee.

The category 3 Milton brought significant damage with a destructive storm surge resulting in many homes and businesses damaged. Milton’s impact still lingers with debris clean-ups across Central Florida and residents near bodies of water still dealing with flooding, according to Orlando’s WESH 2.

Hurricanes Helene and Milton both severely impacted Florida's Gulf Coast and beyond.
Hurricanes Helene and Milton both severely impacted Florida’s Gulf Coast and beyond.

Our deepest condolences to everyone impacted by this year’s calamitous tropical weather, especially those who lost loved ones. This story is intended as snapshot of how several of Florida’s most high-profile Tiki establishments were impacted and how they pulled through in a time of crisis.

As my story in the current issue of Exotica Moderne shows, we’re all looking forward to a fresh start in 2025 as we build a bigger and better Tiki community. Check our Tiki Times guide for the latest event announcements and follow our continuing coverage on the blog all year.

Continue reading “Florida Tiki weathers an unwelcome 2024 hurricane season, poised for promising 2025”

Don the Beachcomber grand opening in Florida is a smashing success

LIVE COVERAGE & REVIEW: Don the Beachcomber grand opening in Florida is a smashing success

FEBRUARY 2025 UPDATE: Don the Beachcomber in Madeira Beach was forced to close in September 2024 following two devastating hurricanes. New projects and locations are moving forward as planned. Click below for the full story:

Don the Beachcomber brand closes maiden venue, but navigates rough seas with dynamic expansion plans
NEW: Don the Beachcomber brand closes maiden venue, but navigates rough seas with dynamic expansion plans
Get the official scoop from creative director Justin Peterson and beverage director and Marie King, revealed during a presentation at Inuhele in Atlanta with author Tim “Swanky” Glazner.

Original story on the Madeira Beach grand opening:

If there were any doubts that the inaugural “next gen” Don the Beachcomber restaurant and tropical bar would not live up to the high standards of its namesake, they were quickly put to rest during last week’s grand opening in Madeira Beach on Florida’s southwest Gulf Coast.

Don the Beachcomber in Madeira Beach looked immaculate before opening to the public at 11 a.m. on Feb. 23 (left). By the evening, nearly every indoor seat was filled. (Photos by Hurricane Hayward)
Don the Beachcomber in Madeira Beach looked immaculate before opening to the public at 11 a.m. on Feb. 23 (left). By the evening, nearly every indoor seat was filled. (Photos by Hurricane Hayward)

In-depth coverage below
* Menus and overview: Cocktails | Food
* Decor, music & more | Tips and guidance
Bonus cocktail recipe below: Doctor Funk
Previous: Revived Don the Beachcomber brand opens first location in southwest Florida
BREAKING NEWS: Don the Beachcomber announces new bar concept, three upcoming locations in Florida (April 2024)

The first location in a planned national rollout of escapist establishments inspired by the founding father of faux Polynesian cocktails opened to the public on Friday, Feb. 23, after three days of private parties for friends, family and VIPs. Owned and operated by Tampa- based 23 Restaurant Services, the vast 298-capacity restaurant was firing on all cylinders from the get-go.

“We are thrilled with our opening weekend, starting with a largely attended VIP party on Thursday evening,” Marc Brown, president of 23 Restaurant Services, said via email Monday. “We had over 1,200 guests join us Friday through Sunday.”

“We continue to be so excited to be a part of this community and look forward to sharing our amazing vibe and delicious food and drinks with you all,” he said, noting the huge social media reaction and “overwhelmingly positive” reviews.

The vintage booths at Don the Beachcomber in Madeira Beach, seen before the grand opening on Feb. 23, were designed by Tiki Diablo with contributions from others in the Tiki community. (Photo by Hurricane Hayward)
The vintage booths at Don the Beachcomber in Madeira Beach, seen before the grand opening on Feb. 23, were designed by Tiki Diablo with contributions from others in the Tiki community. (Photo by Hurricane Hayward)

We attended Thursday’s pre-opening party as well as lunch and dinner seatings during Friday’s service, witnessing a nearly flawless launch by every measurable standard. The well-trained staff of managers, greeters, servers, food-runners, bussers, and bartenders operated like a well-oiled machine. And if there were any culinary or mixological misfires from the kitchen or bar, they were few and far between.

When we arrived late for the first official dinner service, all but one of the 20 tables and booths inside the highly immersive restaurant was full, and all of the 30 or so bar seats were taken. On the patio under a large thatched roof, at least a third of the tables were full despite a steady drizzle. Our Uber driver said he had been taking passengers there all day.

Customers were three deep at the bar for hours during the peak of service, beverage director Marie King told us later. “It was a good night.” And the crowds kept coming. The restaurant was just as packed when we left hours later, around 10 p.m.

The outdoor patio at Don the Beachcomber in Madeira Beach has a different feel during daytime and evening hours. The huge poles were carved on-site by Tiki Diablo and his crew. (Photos by Hurricane Hayward / Feb. 22-23, 2024)
The outdoor patio at Don the Beachcomber in Madeira Beach has a different feel during daytime and evening hours. The huge poles were carved on-site by Tiki Diablo and his crew. (Photos by Hurricane Hayward / Feb. 22-23, 2024)

Managing partner Sebastien Amoruso seemed very satisfied while surveying the scene and monitoring first-day operations. “It’s a good day,” he said during dinner service. “I’m happy. For the first day, we’re doing great.”

Amoruso estimated that 500 guests would be seated on opening day, but this might not include many who bellied up to the bar and didn’t register in the computerized point-of-sale system. I counted roughly 112 seats inside and 115 outside, plus lots of room for standing near the bar.

More seats could be added if needed, Amoruso, said. If opening weekend is any indication, that may be necessary. Saturday night was even busier than Friday, reported Donn Beach biographer Tim “Swanky” Glazner, who attended both.

The elaborately themed bar at Don the Beachcomber in Madeira Beach is prepped and ready to go before the grand opening on Feb. 23. (Photos by Hurricane Hayward)
The elaborately themed bar at Don the Beachcomber in Madeira Beach is prepped and ready to go before the grand opening on Feb. 23. (Photos by Hurricane Hayward)

But the venue never seemed crowded, with plenty of room for guests to relax and enjoy the atmosphere. Amoruso cited the expertise and experience of 23 Restaurant Services.

Continue reading “Don the Beachcomber grand opening in Florida is a smashing success”

Revived Don the Beachcomber brand opens first location in southwest Florida

BREAKING NEWS: Revived Don the Beachcomber brand opens first location in southwest Florida

FEBRUARY 2025 UPDATE: Don the Beachcomber in Madeira Beach was forced to close in September 2024 following two devastating hurricanes. New projects and locations are moving forward as planned. Click below for the full story:

Don the Beachcomber brand closes maiden venue, but navigates rough seas with dynamic expansion plans
NEW: Don the Beachcomber brand closes maiden venue, but navigates rough seas with dynamic expansion plans
Get the official scoop from creative director Justin Peterson and beverage director and Marie King, revealed during a presentation at Inuhele in Atlanta with author Tim “Swanky” Glazner.

Original story on the Madeira Beach grand opening:

Nearly 100 years after its namesake founder developed and popularized the Polynesian-themed restaurant and bar concept, the Don the Beachcomber brand is re-launching this week with the first of multiple locations scheduled to roll out in Florida over the next several years.

LIVE COVERAGE & REVIEW: Don the Beachcomber grand opening in Florida is a smashing success
Bonus cocktail recipe below: Sunakora Zombie
Previous coverage: First new Don the Beachcomber location on track to open in early 2024

The indoor dining areas at Don the Beachcomber in Madeira Beach, Fla., include booths plus table and bar seating.  (Don the Beachcomber photos)
The indoor dining areas at Don the Beachcomber in Madeira Beach, Fla., include booths plus table and bar seating. (Don the Beachcomber photos)

The restaurant in Madeira Beach, between St. Petersburg and Clearwater, is scheduled to open to the public on Friday, Feb. 23. Private events for friends, family and VIPs were held in the days prior. Partygoers no doubt will hoist a birthday toast Thursday to the Tiki bar pioneer.
* More Don the Beachcomber history

Ernest Raymond Gantt, who later changed his name to Donn Beach and opened the first Don the Beachcomber as a speakeasy during Prohibition in 1932, was born on Feb. 22, 1907, in rural Texas. His colorful life story will be documented in an upcoming book (Searching for Don the Beachcomber) and film The Donn of Tiki).

The new restaurant occupies an indoor-outdoor space at the Cambria Hotel at 15015 Madeira Way. It will be open seven days and nights, operating from 11 a.m. to 11 p.m. on Sundays through Wednesdays, and 11 a.m. to 1 a.m. on Thursdays through Saturdays.

“We’re fully staffed and ready to go” with more than 100 team members, said Lisa Longest, the director of marketing for Don the Beachcomber and other brands owned by Tampa-based 23 Restaurant Services. Friday’s grand opening will include a ribbon-cutting attended by city dignitaries right before the 11 a.m. opening, she said in a phone conversation Thursday.

A view of the interior and a vintage Chinese tile at Don the Beachcomber in Madeira Beach, Fla., in January 2024. (Facebook photos)
A view of the interior and a vintage Chinese tile at Don the Beachcomber in Madeira Beach, Fla., in January 2024. (Facebook photos)

Call (727) 870-8454 or go to DonBeachcomber.com for more information. They are currently not taking reservations, so it’s first-come, first-served.

Originally planned for late 2023, then pushed to early 2024, the restaurant finally cleared all the bureaucratic hurdles and passed its final inspection, clearing the way for the grand opening. “We had to do a full build-out,” Longest said of the large space on the ground floor of the hotel. “It took time to get all the permits.”

This is a far cry from Don the Beachcomber’s tiny original bar in Hollywood. The restaurant has a total capacity of 298 with 92 seats inside and 120 outside.

Preview the food and drinks

The restaurant’s food is inspired by the faux Polynesian flavors pioneered by Don the Beachcomber, but the menu will also feature “elevated dishes that will appeal to all,” Longest said in an email following our phone conversation. Dishes will include a pupu platter featuring hand-made crab rangoon, chicken satay and sticky rib skewers, plus signature wings. “We will also feature tempura cauliflower, a variety of fried rice options, fresh grouper, and an array of gourmet burgers,” she said.

A sneak preview of the food menu at the new Don the Beachcomber in Madeira Beach, Fla.
A sneak preview of the food menu at the new Don the Beachcomber in Madeira Beach, Fla.

We got a sneak peek at the food and drink menus, which were designed by 23 Restaurants Services creative director Justin Peterson. The offerings are sure to please every taste – from hardcore Tikiphiles, to adventurous locals, to the hotel guests who simply stumble upon this slice of paradise. In fact, the main menu’s cover is emblazoned with Donn Beach’s mantra: “If you can’t get to paradise, I’ll bring it to you.”

Continue reading “Revived Don the Beachcomber brand opens first location in southwest Florida”

New Don the Beachcomber locations launching in Florida, up to 15 planned across Southeast

New Don the Beachcomber locations launching in Florida, up to 15 planned across Southeast

LATEST UPDATES
* Don the Beachcomber grand opening in Florida is a smashing success (February 2024)
* Revived Don the Beachcomber brand opens first location in southwest Florida (February 2024)
* First new Don the Beachcomber location on track to open in early 2024 (December 2023)
* Florida is ground zero for revival of iconic brand (October 2023)

The Feb. 22 birthday of Tiki bar pioneer Don the Beachcomber (1907-1989) is typically a red-letter day for many bartenders and home enthusiasts, who celebrate by mixing up classic tropical cocktails to toast the originator of such iconic drinks as the Zombie, Nui Nui, and Three Dots and a Dash. This custom has intensified recently with the announcement of new book and film projects that celebrate the life of times of the creator of what’s now known as Polynesian Pop, aka Tiki culture.

Don the Beachcomber

Jump to more below
Sneak peek: Renderings, video of the new location near Orlando
Bonus recipe below: Don’s Beach Planter cocktail

But the occasion gained special importance this year with the announcement that a Tampa-based hospitality company will begin rolling out a chain of new Tiki-themed restaurants featuring the Don the Beachcomber branding in 2023. According to a press release from 23 Restaurant Services, “there are currently two Don the Beachcomber restaurants and bars under development in Central Florida, with the first slated to open by the end of the year.”

The company’s president, Marc Brown, said in the release that he expects as many as 10 to 15 restaurants to be spread across the Southeast over the next several years, with plans to expand nationally. Brown’s company bought the rights to the Don the Beachcomber brand in 2021, aiming to incorporate it into its successful Tiki Docks concept in the Tampa-St. Petersburg area.

Ernest Raymond Gantt, aka Don the Beachcomber, was a former bootlegger who kicked off the Tiki craze with his first bar in Hollywood, Calif., in 1933. Within a few years, imitators sprang up across the country. (Courtesy of 23 Restaurant Services)
Ernest Raymond Gantt, aka Don the Beachcomber, was a former bootlegger who kicked off the Tiki craze with his first bar in Hollywood, Calif., in 1933. Within a few years, imitators sprang up across the country. (Courtesy of 23 Restaurant Services)

The birthday of Donn Beach, who legally changed his name from Ernest Raymond Gantt after the success of his Don the Beachcomber restaurants in the 1930s, seemed like a great time to announce the ambitious plan that 23 Restaurant Services calls “an expansive growth strategy.”

“Each of the restaurants will feature the eccentric, Polynesian-inspired design and flamboyant, rum-based drinks that have become synonymous with Don the Beachcomber locations for more than 90 years,” the press release says.

“Don the Beachcomber is the most iconic brand in Tiki history, so it’s impossible to overstate how excited we are about what lies ahead,” Brown said. “We look forward to leveraging our expertise in management and operational excellence to reintroduce the world to the legend that is Don the Beachcomber.”

Searching for Don the Beachcomber by Tim "Swanky" Glazner

To accomplish this, 23 Restaurant Services will be guided by an advisory board featuring some of the top artists, writers, and bartenders from the current Tiki scene:

Marie King, who will lead the new Don the Beachcomber cocktail program, previously managed the venerable Tonga Hut in Los Angeles. She has been a leader and mainstay in the industry since running the bar at the Don the Beachcomber in Southern California before it closed in 2018. (Photo by Hurricane Hayward from The Hukilau 2022 in Pompano Beach)
Marie King, who will lead the new Don the Beachcomber cocktail program, previously managed the venerable Tonga Hut in Los Angeles. She has been a leader and mainstay in the industry since running the bar at the Don the Beachcomber in Southern California before it closed in 2018. (Photo by Hurricane Hayward from The Hukilau 2022 in Pompano Beach)

“Assembling this dynamic and legendary group of experts to serve as our advisory board was the first step in developing a plan to share and represent the history and life of Don the Beachcomber with the utmost authenticity,” Brown said. “We could not be more excited to share the work we are doing together to bring Don the Beachcomber back to life.”

In addition to the advisers, Brown has taken a huge first step in bringing back Don the Beachcomber’s classic cocktails by , former beverage director and general manager of Tonga Hut in Los Angeles, as director of beverage for 23 Restaurant Services. King also served as beverage director of the last Don the Beachcomber restaurant in the continental U.S., located in Huntington Beach, Calif., from 2009 to 2018. Like 23 Restaurant Services, the owners of this location purchased the name and did not have any connection to the original company.

Continue reading “New Don the Beachcomber locations launching in Florida, up to 15 planned across Southeast”