It took 90 years for Trader Vic’s to make it to trendy South Beach, but the new Bamboo Room concept could be the right bar in the right place at the right time.
In fact, the Bamboo Room by Trader Vic’s, as it’s officially known, is a callback to a tropical space inside Bergeron’s original Hinky Dinks restaurant in Oakland, Calif., circa 1934. Soon after, the Trader Vic’s brand took the world by storm as a dynamic Polynesian restaurant and bar concept, expanding globally as interest in South Seas exoticism dominated the pop culture consciousness in the mid 20th century.
Trader Vic’s Hospitality Group remains a venerable force worldwide with 25 locations in 11 countries. To augment the flagship brand, new concepts are positioned to expand the Trader Vic’s name into previously untapped markets and remain relevant in the 21st century.
A bartender pours an inventive new cocktail (The Park Lane) while a Latin jazz band performs in the intimate Bamboo Room by Trader Vic’s on Sept. 15. (Photos by Hurricane Hayward)
In making upscale South Beach the first location of the new Bamboo Room concept, the hospitality group is returning to its roots as a luxury brand. This is a far cry from the previous branded bar and restaurant in Florida, the middle-of-the-road Trader Vic’s Island Bar & Grille in Sarasota (2010-2013).
Opening with a menu of just seven cocktails priced at $20-$25 would be risky just about anywhere else. But in one of the world’s top hospitality markets, it’s more like a Bam Adebayo slam dunk. One of the Miami Heat star’s predecessors, Chris Bosh, owned a lavish mansion just up the road that sold for a cool $38.5 million in 2022.
Let’s just hope potential guests have the willingness to seek it out, then appreciate the craft and care that went into both the space and its inventive cocktails. I will recommend it to anyone who lives in the area or visits for any reason, such as a show or event at the nearby Miami Beach Convention Center and Fillmore Miami Beach Theater.
Following is a full recap of my visit at the end of the opening weekend on Sunday, Sept. 15. As I sampled my way through the menu, I was privileged to meet and talk with two Trader Vic’s Hospitality Group executives who were in town for the opening. This story includes insights from both CEO Rhett Rosen and vice president of operations Raquel Rodriguez.
Beyond the Bamboo Room, I gained a new understanding of the Trader Vic’s brand, including exclusive details on an upcoming location planned for Hawaii, the first ever 100% company-approved outpost in the South Pacific. Also featured below is a Q&A with Rosen just before the opening.
The hotel offers valet parking, or you can find multiple public garages within a short walking distance. I found a reasonable rate at a garage on 16th Street, a 5-minute walk away. Your GPS or rideshare may drop you off at the hotel’s valet stand and understated entry facade, where there is no mention of bars or restaurants within, but don’t fret.
Simply enter the lobby area and take in the neo-Spanish-Mediterranean vibe as you proceed along the red carpet through this small building and the double doors at the end of the hall. This will lead you into a quaint outdoor courtyard and building painted with striking green and white stripes. That’s your destination, as the small green sign near the door will confirm.
The venerable Trader Vic’s brand is returning to Florida for the first time in more than a decade with a new concept that promises an intimate and sophisticated cocktail experience. Bamboo Room by Trader Vic’s opens Friday (Sept. 13) in a luxury boutique hotel in South Beach.
Rosen is no stranger to the Sunshine State. He’s a Florida native who earned a degree in marketing and business administration from the University of Central Florida. He received a doctorate from the Shepard Broad Law Center at Nova Southeastern University in Davie, not far from the new Bamboo Room.
The hospitality group, formerly known as Trader Vic’s Worldwide, has for decades sought to expand the scope of its offerings beyond the traditional Tiki-centric restaurants by touting its “fusion flavors, tropical vibes, and Mai Tais.”
Bergeron famously created the iconic cocktail in 1944, and the “Trader Vic’s Original Mai Tai” remains a signature at most of the locations around the world. Successful expansion has recently been limited mainly to the Middle East.
With the Bamboo Room concept, Trader Vic’s appears to be embracing a more streamlined approach, similar to how Don the Beachcomber plans to roll out smaller Gantt Reserve Collection bars. Seeking an insider’s view, we sought out one of the Tiki scene’s foremost experts on Trader Vic’s (and the Mai Tai).
Bamboo Room promo photos featured on the Trader Vic’s Hospitality Group website.
The coronavirus pandemic is not yet in our rear-view mirror, but we’re happy to report that most establishments on this list have been back in operation for quite some time now. While “new normal” continues to be a way of life for everyone in the bar business, we’re happy to see many favorites again operating with an eye on a successful future.
We’ll continue to update this list periodically, concentrating on some key bars and restaurants that are still in transition periods. For the rest, we’ll leave most of the past news and updates documented below as a sobering reminder of what could happen again if we’re not diligent.
There’s never any guarantee of a fruitful future, so we encourage everyone to continue to patronize the online stores linked below and show your support in any way possible. This resource was created to throw a lifeline to struggling businesses in a trying time. Some would argue that’s the new normal.
We also urge you to also support the artists and merchants who are key parts of the industry, designing and producing many of the products listed below. You can find links to our favorites in the right rail of this blog post. You can also support them at events that have recently returned around the world.
SUPPORT TIKI BARS ONLINE
The following establishments are offering online ordering. If you find any broken links, please let us know and we’ll update. Also, please send us any additions to this list via email or as a message on our social media pages (Facebook | Twitter | Instagram).
Aku Aku, Orlando – This small and inviting mid-mod Tiki oasis near downtown has an online shop featuring gift cards, T-shirts, stickers and mugs. Artist Doug Horne signed his newest mug release, Invisible Man, on Jan. 22, 2022. It quickly sold out, but more were released in early March. Follow the Aku Aku pages onInstagram and Facebook for updates.
Archipelago, Washington, D.C. – The online merch shop for this island-themed neo-Tiki hotspot features a small but well designed assortment of glassware, including snifters and Mai Tai glasses along with a signature mug from Tiki Farm. Gift cards are also available. After operating outdoor patio seating for months, the bar closed in late December 2020 for a winter siesta. Takeout service resumed in February 2021, followed by patio seating. In mid-June 2021, Archipelago resumed indoor seating after 452 days.
The new Sneaky Tiki mug, designed for Sarasota’s Bahi Hut by RoboTiki.
Bahi Hut, Sarasota – This historic (est. 1954) but underappreciated Tiki landmark has shirts, pins and mugs available in its online shop. Recognized as the oldest Tiki bar in Florida, Bahi Hut is also site of the annual Tiki Fever event, with version 2.5 held Sept. 30 through Oct. 3, 2021. The bar reopened in October 2020 with both indoor and outdoor seating. In January 2021, a collector’s edition Tiki Fever mug featuring both Marina the Fire Eating Mermaid and The Disasternauts was released. The mug was designed by RoboTiki crafted by Eekum Bookum.
Beachbum Berry’s Latitude 29, New Orleans – The bar and restaurant owned and operated by author and Tiki revival pioneer Jeff “Beachbum” Berry and his wife Annene Kaye is well represented in the BeachbumBerry.com store, including syrups and barware. While you’re there, pick up the Bum’s books so you can make the hundreds of tropical classics at home. Latitude 29 reopened in September 2021 after closing in the wake of Hurricane Ida. Before the storm, Latitude 29 had been open consistently since October 2020 in the wake of the pandemic. An exciting new mug release commemorated Spookilau 2021, when Oakwash produced 150 limited-edition Cursed Coconut mugs. Beachbum Berry’s Sippin’ Santa also returned again for another winter holiday season. The bar closed after ringing in 2022 but returned on Jan. 6. Before you visit, reserve a seat via Latitude29Nola.com.
Once again, The Atomic Grog documented an entire 12 months of events in 2019, following the top Tiki and rum events, plus mid-century modern, surf and rockabilly music, Disney and other happenings of interest to the Tiki community. Check below for official artwork and links to the official sites along with our own unique coverage. Under many events, you’ll also find images and videos from social media plus links to news sites. NEW EVENTS: UPDATED 2020 CALENDAR Social media:Facebook | Twitter | Instagram | Pinterest
Jan. 19 – The Mai-Kai Takeover in Fort Lauderdale. Special event: ‘Demerara Rum – The Mai-Kai’s Secret Weapon’ The Atomic Grog was pleased to present a special happy-hour talk during The Mai-Kai Takeover event on Jan. 19, presented by the Magical Tiki Meet-Up and Retro Rekindled. Click here to check out our full event recap, including photos and highlights of our Demerara rum discussion.
In the 21st century pop culture landscape, you typically gauge the health and success of a subgenre not by its mainstream success but by the vitality of its core audience. While Tiki has flirted with crossover fame for decades, it remains deeply rooted in the wants and needs of its devoted constituents. As evidence of this, we have the latest slew of new book and magazine releases aimed directly at this loyal demographic.
This year marks the publication of several new cocktail books along with continuing releases of a new quarterly magazine devoted to the revival of Polynesian Pop and mid-century culture. Who says social media and the Internet have killed off the printed word?
Hardcover book salutes Tiki home bartending community
The official U.S. release date is not until April 1, but The Home Bar Guide to Tropical Cocktails is already is among the top new releases in the alcoholic spirits category on Amazon thanks to relentless promotion by Reilly and the loyalty of her followers. Over the years, she’s probably served most of the California Tiki community at home parties, major events including Tiki Oasis and Tiki Caliente, plus a stint at Tonga Hut in North Hollywood.
The new book by Kelly “Hiphipahula” Reilly and Tom Morgan, profiled in the new issue of Exotica Moderne magazine, pays homage to the Tiki home bartending community.
A book release party was held on Sunday, March 10, at the Tonga Hut featuring live music by The Glasgow Tiki Shakers and special limited edition Mai Tai glasses. Joining the authors at the meet-and-greet and book signing were Kirsten, Murphy, Horne, and Geiger. Exotica Moderne magazine also joined the party, with artist Big Toe signing copies of the new issue featuring his cover artwork (see story below).
Reilly met Morgan – who teaches film, screenwriting and public speaking – through a shared interest in Tiki mugs. After many Rumpus Room gatherings, Morgan planted the seed for the book, but it was tough talking Reilly into sharing her secret recipes, according to an Exotica Moderne article on the book. This is a tradition dating back to the early days of Tiki cocktails, when mixologists feared others bars would steal their drinks, but Reilly also was leery about today’s free-for-all on social media. Luckily, she finally relented and the book was born.
Included among the 150 cocktail recipes are several created specifically for the book, plus the secrets to making your own exotic syrups such as ancho chili, lemongrass, sesame, and hibiscus. Full-color photos of a half-dozen home bars are splashed across the book’s pages. “These folks spend months and years and thousands of dollars on these bars, and it shows, we’re thankful,” Reilly told Exotica Moderne.
Spirits educator’s book puts modern spin on rum and Tiki cocktails
It’s no surprise that all three of the new books profiled here are written or co-written by female mixologists, long under-represented in the bar industry at large and Tiki subgenre in particular. But a new breed of talented professionals are quickly putting their creative mark on the Tiki and rum worlds, led by a Brooklyn-based cocktail consultant and spirits educator Shannon Mustipher.
Mustipher’s new 192-page hardcover book, Tiki: Modern Tropical Cocktails (release date: March 19 on Amazon), is the culmination of her short but intensive journey from bartender at the Caribbean restaurant Glady’s in Brooklyn in 2014 to her current role as “spiritual adviser” and founder of the Women Who Tiki pop-up that spotlights women slinging some of the best tropical cocktails behind the bar. She’s also a founding member of Women Leading Rum, an industry organization dedicated to education and career development.
In a short 5 years, Mustipher has taken her passion for Caribbean rum and raised it to the next level via brand consulting and speaking engagements across the country. Her writing, recipes and opinions have appeared in publications including Imbibe, Punch, GQ, and Liquor.com. While overseeing the bar program at Gladys, she took her show on the road representing brands including Denizen(former brand ambassador) and Pusser’s (currently brand education specialist).
Shannon Mustipher is a Brooklyn-based bartender, cocktail consultant and spirits educator. (ShannonMustipher.com)
Mustipher is known for taking tropical drinks to the next level by incorporating flavors of Southeast Asia, Latin America and the Caribbean, including the Zombie, Mai Tai and Jungle Bird. Tiki: Modern Tropical Cocktails (Rizzoli/Universe) also includes original recipes, techniques, tasting notes and recommendations plus tips on style and music. The book promises “a focus on refreshing flavors, fine spirits, and high-impact easy-to-execute presentation.” It also promises to be one of the most visually stunning cocktail books in recent memory, considering Mustipher’s prior career as a styling assistant in the photo industry.
Nov. 4-5 – Dapper Day Expo at Disneyland. Live music plus vintage and contemporary merchandise marketplace at the Disneyland Hotel, plus fall outings to both parks of the Disneyland Resort.
Nov. 5-11 – Bamboo on the Bayou in Houston, a week-long, Tiki cocktail crawl featuring some of the city’s top bartenders. Participating bars include Lei Low, Howie’s Tiki, Anvil Bar and Refuge, and many more. The Bamboo Bash street party has been postponed until March 31.
* Social media: Facebook | Twitter | Instagram
From the ashes of the Week in Tiki (and, later, the Month in Tiki) rises The Tiki Times. Still ambitious, but more practical, this monthly guide to what’s going on across the world of Tiki culture will hopefully be a definitive resource of where to find special events that touch on topics of interest to many Tikiphiles. You’ll find all the major Tiki festivals, plus smaller gatherings along with events that scratch our itch for rum and cocktails, surf and rockabilly music, mid-century modern design, even Disney. And don’t forget authentic Polynesian culture, the well from which Tiki springs. The biggest will get extended coverage as “spotlight events.” Social media:Follow our Facebook page for daily news updates Pinterest | Coming soon: Twitter and Instagram
July 6-9 – Exotica 10 Years After featuring the finest in surf, garage and roots music in venues throughout Chicago.
July 8 – Tiki Night at The Egyptian Theater in Hollywood. The American Cinematheque’s 13th annual Tiki Night event starts at 1:30 p.m. with a Tiki marketplace and continues into the evening with an exclusive screening of the 1994 film Rapa Nui. The day’s activities include live music by King Kukulele and the Friki Tikis, performances by the Polynesian Paradise Dancers, Tiki vendors, the Aloha Fridays food truck, and craft Tiki cocktails.
* More info | Facebook event
July 9 – Surfin’ Sundays at the Huntington Beach International Surfing Museum. A free, all-ages summer concert series at the Huntington Beach Pier in Southern California. Featuring The MuerTones, Durango 66, Tequila Worms, 3 Balls Of Fire, Driving Guitars (The Ventures tribute), and The Breakaways.
July 14-15 – Spirit of Tiki Cocktail Festival in London. This second annual event brings the tropical atmosphere of the South Pacific to Regent’s Park for a celebration of Tiki culture with a focus on rum and exotic cocktails. Includes Tiki art, performances, music (including British singer Andy Abraham) and food. Organized by Mahiki bar manager Georgi Radev, rum enthusiast Roger Barnes and global rum ambassador Ian Burrell.
* Facebook page | Press coverage (The Spirits business)
July 15 – Tiki Fashion Show at Trader Vic’s in Emeryville, Calif. A showcase of vintage aloha fashions and music from DJ Otto von Stroheim.
July 15- Tiki Makeke at Don the Beachcomber in Huntington Beach, Calif. More than 60 vendors selling their wares, plus authentic Polynesian music and hula dancers, live bands, food and drinks, plus more. Live music by The Hula Girls.
July 15 – Tiki Run in St. Paul, Minn., featuring races (5k, 10k, half marathon, etc.), costume contest, and post-race party.
* Facebook page
From the ashes of the Week in Tiki (and, later, the Month in Tiki) rises The Tiki Times. Still ambitious, but more practical, this monthly guide to what’s going on across the world of Tiki culture will hopefully be a definitive resource of where to find special events that touch on topics of interest to many Tikiphiles. You’ll find all the major Tiki festivals, plus smaller gatherings along with events that scratch our itch for rum and cocktails, surf and rockabilly music, mid-century modern design, even Disney. And don’t forget authentic Polynesian culture, the well from which Tiki springs. The biggest will get extended coverage as “spotlight events.” Social media:Follow our Facebook page for daily news updates Pinterest | Coming soon: Twitter and Instagram
May 13 – Shag print signing at TikiCat in Kansas City featuring the acclaimed artist Josh Agle. He’ll be signing prints of the new painting he did for the recently-opened Tiki bar.
May 18-21 – Tiki Caliente returns to Palm Springs, Calif., for its ninth gathering with the theme “Beyond the Reef.” Featuring live music, seminars, room and pool parties, art shows, vendors and more at the historic Caliente Tropics resort.
Tiki Caliente highlights
* An always creative event mug (available only at the event) that pays tribute to Tiki history, crafted by Doug Horne and Eekum Bookum. This year it’s the Menehune Mug, which honors the United Airlines mascot from the 1970s. There’s also a special Handpainted Event Mug Art Show in the lobby of the Caliente Tropics, where more than 20 artists will be taking blank event mugs and painting them in their own unique styles. Artists include Sam Gambino, Doug Horne, Tiki Tony, Big Toe, Christine Benjamin, Bamboo Ben, Thor, John Mulder, Dawn Frasier, Matt Reese, Woody Miller, Crazy Al Evans, Dave Warsaw, Michael Fleming, Eric October, plus more.
* Symposiums and special events featuring some of the West Coast’s top Tiki movers and shakers. This year, guests can enjoy “Shag: Amongst the Tikis,” a unique opportunity to join artist Josh Agle as he talks about the influence of Tiki art and culture on his paintings, his childhood in Hawaii and his young adult years chasing vanishing Tiki bars before they went extinct. Shag will also show images of his art, his own Tiki collection and historic photos of Waikiki in the late 1960s. Bartender Kelly Merrell from Trader Sam’s Enchanted Tiki Bar at Disneyland will present “The No-Rum Tiki Symposium” on both Friday and Saturday, delving into the history of exotic cocktails that use whiskey, gin, scotch, tequila and a few other surprises.
THE HUKILAU: Tiki Road Trip announced, Pier 66 and The Mai-Kai sold out, new rum sponsors, and more!
The Hukilau has been gearing up for its 15th anniversary event in Fort Lauderdale on June 8-12 with a flurry of news and announcements since early April. Here’s all the latest:
Get your tickets now for the Tiki Road Trip Pool Party, a condensed version of a cross-country road trip to five bars in five different states serving exotic tropical cocktails. On Friday, June 10, from noon to 4 p.m., guests will have the opportunity to sip cocktails and chat up the bar staff from Porco Lounge & Tiki Room (Cleveland), Foundation Tiki Bar (Milwaukee), Aku Aku (Orlando), plus The Happiest Hour and Slowly Shirley (New York City). Also joining the party will be Cooking Channel star Jim Stacy, who will be offering a sneak preview of his upcoming Tiki bar in Atlanta, the Barnacled Mermaid. The party takes place at the Pier 66 main pool and surrounding courtyard. Tickets ($20 for weekend passholders, $49 for non-passholders) include one drink from each bar. Also on hand will be the author of the book that inspired the event: James Teitelbaum (Tiki Road Trip, 2003). Also announced in early April was a special screening of Korla The Movie, a documentary film about eccentric and influential musician Korla Pandit (1921-1998). The screening will be held during the finale at The Mai-Kai on Sunday, June 12. * Full report on Tiki Road Trip party and movie screening
The host Hyatt Regency Pier 66 officially sold out of rooms for The Hukilau on April 20. But co-founder/organizer Christie “Tiki Kiliki” White quickly announced the overflow host hotel, the waterfront Hilton Fort Lauderdale Marina Hotel. Located just over the Intracoastal Waterway bridge from Pier 66, the Hilton includes such amenities as free wi-fi and beach shuttle, plus a large pool and relaxing environment just a short walk from all the festivities. Room rates start at $119 for a standard king or double. * Click here to book now
Also sold out: Both dinner shows at The Mai-Kai during the Saturday night main event on June 11. This means the entire restaurant will be the domain of The Hukilau’s villagers for the legendary Polynesian Islander Revue, the longest-running authentic South Seas stage show in the United States, including Hawaii. However, the show several times a night, so attendees are welcome to catch it on one of the other nights during the festivities. We suggest booking dinner in the showroom after the finale on Sunday, or during Wednesday’s opening-night party (or both). Also, there might be space available Saturday night in the restaurant’s back dining areas, especially later in the evening. Call The Mai-Kai at (954) 563-3272 for reservations and/or plan on arriving late that night. You can also email Pia Dahlquist ([email protected]) to get on a waiting list. Typically the crowd thins out as the night goes on. The Mai-Kai can hold nearly 1,000 guests, but efforts are being made to keep it from becoming too overcrowded with demand high this year. The venerable Tiki temple, which will celebrate its 60th anniversary in December, was recently named to the National Register of Historic Places. Look for a special announcement about new additions at The Mai-Kai in time for The Hukilau. More info to come soon.
